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Transcript

  • 1. iMarketing
  • 2. Slide 2
    Online Marketing
    e Marketing
    Pay Per Click
    Internet
    Pay Per Action
    Pay Per Play
    Online Advertising
    Web Marketing
  • 3. Slide 3
    What is i marketing ?
    Internet marketing refers to the placement of media along many different stages of the customer engagement cycle through:
    • search engine marketing (SEM),
    • 4. search engine optimization (SEO),
    • 5. banner ads on specific websites,
    • 6. e-mail marketing,
    • 7. Web 2.0 strategies.
  • What to do!!Marketing Large
    Slide 4
  • 8. How to do??
    Slide 5
    Search Engine Marketing
    Social Media Marketing
    SEA(Search Engine Advertising)
    SEO(Search Engine Optimization)
    e-mail Marketing
    Blog Marketing
    PayPerClick
    Web Directories
    Pop–up ads
    Free Listing
  • 9. Look with
    Slide 6
  • 10. Slide 7
    Spending Trends
    Annual spending to increase by 15% to $34k mn
  • 11. Slide 8
    Benefits
    • Accountability
    Accurate Campaign Reporting and ROI Tracking
    • Better
    Targeting
    • Precise Segmentation
    Tracks online user behaviors
    • Relatively Inexpensive Way to Generate New Business and Build Brand Awareness
    Average customer acquisition cost - Search Advertising: $7-$10; Printed Yellow Pages: $15-$25; Direct Mail: $60-$80
  • 12. ThankYou&HappyHolidays
    Slide 9
    NVISH UK OFFICE
    NVISH USA OFFICE
    NVISH INDIA OFFICE
    81 Oxford St. London W1D2EU,
    United KingdomPhone : (+44)-207-993-4843
    5201, Great America Pkwy, Suite 320 Santa Clara, CA 95054Phone : (+1)-408-730-2615
    DLF Info CityFirst Floor, Tower EChandigarh Technology Park,Chandigarh 160101Phone: (+91)-172-433-7702