Role of quality content

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Role of quality content

  1. 1. ROLE OF QUALITY CONTENT An Enterprise Web Solutions Company
  2. 2. Agenda  Importance of Content  Content for Promotions  Benefits  Role of Content Strategists  NVISH Content ExpertiseNVISH SOLUTIONS INC. © 2011 All rights reserved Website: www.nvish.com │ E-Mail: info@nvish.com Slide 2
  3. 3. Importance of Content Significance of a website that contains informative, keyword-rich, and engaging content are as:  Persuades visitors to take an action  Builds brand awareness, equity, and credibility  Enhances business identity  Allows the website to focus on the ever changing marketplace  Propels website towards better search engine rankingsNVISH SOLUTIONS INC. © 2011 All rights reserved Website: www.nvish.com │ E-Mail: info@nvish.com Slide 3
  4. 4. Content for Promotions Engaging and informative content drives visitors to the website, building a strong relationship with visitors and subscribers. Blogs & Online Articles NVISH Event Landing Content Banners Pages Promotions & PPC Email CampaignsNVISH SOLUTIONS INC. © 2011 All rights reserved Website: www.nvish.com │ E-Mail: info@nvish.com Slide 4
  5. 5. Benefits User Engagement  Customer-focused content drives visitors to key web pages Search Engine Visibility  Fresh and unique content improves online visibility of website Brand Loyalty  Informative content builds visitors’ trust Competitive Edge  Domain-centric content differentiates you from your competitorsNVISH SOLUTIONS INC. © 2011 All rights reserved Website: www.nvish.com │ E-Mail: info@nvish.com Slide 5
  6. 6. Role of Content Strategists Content strategists must be versatile, intellectual, and an expert in usability with ability to create content that transcends their knowledge Create comprehensive and interactive content Convey the message of the organization Display the organization’s offerings Choose the right words Promote higher conversion rates through contentNVISH SOLUTIONS INC. © 2011 All rights reserved Website: www.nvish.com │ E-Mail: info@nvish.com Slide 6
  7. 7. NVISH Content Expertise NVISH content expertise in following areas helps in growing online brand visibility and generate more traffic.NVISH SOLUTIONS INC. © 2011 All rights reserved Website: www.nvish.com │ E-Mail: info@nvish.com Slide 7
  8. 8. Thank YouNVISH USA OFFICE NVISH UK OFFICE NVISH INDIA OFFICE5201, Great America 81 Oxford St. London DLF Info CityPkwy, Suite 320 W1D2EU, First Floor, Tower ESanta Clara, CA 95054 United Kingdom Chandigarh Technology Park,Phone : (+1)-408-730-2615 Phone : (+44)-207-993-4843 Chandigarh 160101 Phone: (+91)-172-433-7700 Website: www.nvish.com │ E-Mail: info@nvish.com │ Fax : (+1)-866-583-9527

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