NVIDIA Investor's Day 2014 Presentation by Rob Csongor: Tomorrow's Car Today

Uploaded on

Here's Rob Csongor's presentation entitled "Tomorrow's Car Today" as presented on NVIDIA's Annual Investor's Day on March 25, 2014.

Here's Rob Csongor's presentation entitled "Tomorrow's Car Today" as presented on NVIDIA's Annual Investor's Day on March 25, 2014.

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Rob Csongor, VP, GM of Automotive TOMORROW’S CAR, TODAY
  • 2. Styling and Design Computer Aided Design Deep Engagement in Automotive Car Computer Marketing and Sales Simulation
  • 3. Computer Aided Design
  • 4. Simulation VIDEO
  • 5. Photorealistic Rendering
  • 6. Marketing and Sales
  • 7. Car Computer
  • 8. 0 5 10 15 20 25 FY2011 FY2012 FY2013 FY2014 0 20 40 60 80 100 120 140 FY2011 FY2012 FY2013 FY2014 0 1 2 3 4 5 FY2011 FY2012 FY2013 FY2014 - 5 10 15 20 25 30 FY2011 FY2012 FY2013 FY2014 NVIDIA Automotive Growth – By the Numbers Unit Shipments (Cumulative) Millions Unit Forecast Based on Design Wins Millions Brands Models
  • 9. Tomorrow’s Car Computer is a Visual Super Computer
  • 10. The modern car is becoming an extremely powerful visual computer These visual computers need massive processing and extensive software based architecture Within 10 to 15 years, every car will have one Car makers need a car computer platform partner, not a chip supplier Evolution of the Car Computer
  • 11. Advanced Driver Assistance Systems Photorealistic Digital Clusters 4K Infotainment NVIDIA UNIFIED CAR COMPUTER The World’s 1st Car Supercomputer Tomorrow’s Car, Today
  • 12. NVIDIA Unified Car Computer Value to Car Makers & Tier 1 Suppliers One Deep Software Stack Scalable Architecture Unique User Experiences Middleware Android Linux QNX VxWorks Integ rity Tools System Software Apps
  • 13. New Visual Computing Experiences High Speed Connectivity 4K ExperiencePhotorealistic Materials Intelligent Driver Assist High Fidelity Navigation Human Interactions Augmented Reality HUD Natural Language Processing
  • 14. Automotive Software is the Decisive Competency 80% of the R&D development cost of the automotive computer system is software engineering & expertise. *30M+ Lines of code 65+ ECUs 20+ Bus systems * Source: Daimler Public Presentation, Sept 2012
  • 15. Middleware 3rd Party Eco-System UI Composer VisionWorks Android Linux QNX VxWorks Integrity Tools System Software Automotive Apps Infotainment, NAV Digital Cluster Advanced Driver Assistance Systems Software Matters Over a decade of automotive software development 420+ Jetsons being developed on in the automotive ecosystem 300+ developer technology engineers & artists at NVIDIA to support developers 1,900,000+ CUDA toolkit downloads, including computer vision and audio processing research Years of development experience with all key OS platforms
  • 16. “ You don’t want to show old things in the car. You want to be state of the art -- and that’s why you need this technology.” — Mathias Halliger, Head of Architecture for Audi’s Launch of new Audi A3 Multimedia Interface, Automotive News March 10, 2014 Visual Car Computer Upgradability
  • 17. VIDEO
  • 18. Audi’s Innovation Roadmap Tegra 4Tegra 3 Tegra K1 SmartDisplay zFASFPK
  • 19. Top to Bottom BMW Group
  • 20. Model S feels and drives like the future. It’s a rolling testament to the potential of automotive innovation, and a massive leap forward for an industry struggling to stake a claim in the 21st century. Wired Magazine - DamonLavrinc Tesla Innovation “ ”
  • 21. NVIDIA Automotive Growth Drivers Tomorrow’s car computer is a visual super computer Photorealistic graphics, computer vision, and compute are the key enabling technologies for these car computers, will require significant processing capabilities 80% of the R&D cost of developing these car computers and their applications is software technology & expertise Tomorrow’s cars will be connected and upgradeable, perfectly suited for an SDR modem