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Highlights from NVIDIA at CES 2014
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Highlights from NVIDIA at CES 2014


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View a concise summary of NVIDIA's news announcements and presence at CES 2014 in Las Vegas.

View a concise summary of NVIDIA's news announcements and presence at CES 2014 in Las Vegas.

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  • 1. CES 2014
  • 2. NVIDIA CES 2014 We kicked off this year’s show — 150,000 attendees, 5,500 press, 750 analysts — with a packed, standing-room only press event. Thousands of articles hit that night and in the days that followed.
  • 3. Tegra K1 Tegra K1 VCM Next-Gen PC Gaming 192-core Super Chip Supercomputing in Your Car GameStream • G-SYNC “Not content to lead the PC graphics space, NVIDIA announced three major new products aimed at extending the company’s dominance to all gaming, mobile computing, and even the car you drive. ”
  • 4. FIRST, TEGRA K1. The 192-core super chip brings the heart of GeForce and the soul of Tesla to mobile. It’s based on the Kepler architecture, which powers the world’s fastest GPU, GeForce GTX 780 Ti, as well as the TITAN supercomputer at Oak Ridge National Labs. With 192 fully programmable processor cores, Tegra K1 bridges the gap for developers, who can now build next-gen games and apps that will run on any device. “Holy Crap, NVIDIA’s New Tegra K1 Has 192 Cores?! ”
  • 5. “ We can take absolutely anything that runs on PC or high-end console and run it on Tegra… I didn’t think that we’d be at this level on mobile for another 3-4 years. ” —Tim Sweeney Founder, EPIC Games Today, game developers face a dilemma. It costs ~$100M to develop a AAA game and expectations for amazing graphics are rising. At the same time, the mobile revolution has dramatically increased the number of platforms developers can target. This potentially means a larger market, but also presents disparate architectures with limited capabilities. Until now. By bringing Unreal Engine 4, the world’s most advanced game engine, to Tegra K1, NVIDIA is helping developers bring PCclass gaming to any device.
  • 6. “ NVIDIA finally has the hardware necessary to give me what I’ve wanted ever since SoC vendors first started focusing on improving GPU performance: the ability to run Xbox 360-class titles in mobile. ” “ So Long Xbox 360 and PS3, NVIDIA’s New Tegra K1 Chip Whups You Both. ” Xbox 360 PS3 TEGRA K1 GPU Features DX9 DX9 DX11 GPU Horsepower 240 192 365 CPU Horsepower 3600 12001 5600 Power 100W 100W 5W GPU Horsepower: Peak fragment shader GFLOPS. CPU Horsepower: SPECInt #s estimated for consoles +/- 20%. (1) PS3 GPU: Cell 154 GFLOPS FP32 not included, CPU: SPUs not included.
  • 7. “ (With Denver) you get two, presumably larger Though is offered in two pin-to-pinwords, cores with“Project Denver” was teased Tegra K1 much higher IPC; in other compatible 2011, The first uses a not the right wayversions.the CPU for mobile.” back at CESto design a design was 32-bit quad-core, 4-Plus-1™ ARM Cortex expected this early. Now, the A15 CPU. The second release puts NVIDIA firmly processor’suses a custom, NVIDIA-designed 64-bit dual Super Core CPU based on the in the same camp as Intel. ARMv8 architecture. With Tegra K1, the “ (Denver) puts NVIDIA in a position to get the energy-efficient heritage of ARM processor first 64-bit chipbeen an Android 64-bit in technology has into brought to device 2014.” computing. “ One Chip — Two Versions ” Pin Compatible “ Tegra K1 should help fast-track 64-bit mobile computing on Android devices. ” Quad A15 CPUs 32-bit Tegra K1 is offered in two pin-to-pin compatible versions. With the dual Denver CPU version, the energy-efficient heritage of ARM processor technology has been brought to 64-bit computing. Dual Denver CPUs 64-bit 3-way Superscalar 7-way Superscalar Up to 2.3GHz Up to 2.5GHz 32K+32K L1$ 128K+64K L1$
  • 8. SECOND, TEGRA K1 VCM. NVIDIA powers 4.5M cars on the road and is designed into 20+ brands and 100+ models. Tegra K1 will accelerate this momentum. With the automotive-grade version of the same GPU that powers the world’s 10 most energyefficient supercomputers, the Tegra K1 VCM will help self-driving cars advance from the realm of research into the mass market. “The next generation of [Tegra] will perform at 384 GFLOPS … With four processors per car, a two-car garage would have as much computing power as the $120 million Blue Mountain supercomputer installed at the Los Alamos National Laboratory in 1998. ”
  • 9. “ Its new mobile processor will help power a particularly mobile machine: the selfdriving car. ” With the power of 192 CUDA cores, Tegra K1 brings advanced computational capabilities to mobile. It can drive camera-based, advanced driver assistance systems (ADAS) — such as pedestrian detection, blind-spot monitoring, lane-departure warning and street sign recognition — and can also monitor driver alertness via a dashboard-mounted camera.
  • 10. “ ...your dashboard will be a lively canvas that looks and functions more like your smartphone home screen: completely customizable. ” Tegra K1 also excels at creating razor-sharp, photo-real 3D graphics. Using NVIDIA’s Material Definition Language — which simulates how light reflects and refracts off of actual materials — digital instrument clusters and infotainment systems can be customized with a wide range of virtual materials, from copper, titanium and brushed aluminum, to stitched leather and carbon fiber.
  • 11. “Tegra K1 opens a new chapter for Audi to deliver revolutionary supercomputing advances to the car, paving the way to piloted driving experiences. ” —Ricky Hudi Chief Executive Engineer of Electrics/Electronics, Audi AG NVIDIA and Audi deepened our partnership in a series of announcements. The carmaker will be the first customer of K1. It’s also rolling out three invehicle systems powered by the Tegra VCM: an upgraded infotainment system, the world’s first tablet integrated into the car, and a high-resolution digital cockpit with vivid 3D displays. And the companies joined with GM, Honda, Hyundai and Google to form the Open Automotive Alliance, which aims to plug the car industry into the thriving Android ecosystem.
  • 12. “Tegra K1… a whole new door opened in the mobile computing universe. ” The buzz for Tegra K1 began a week before the official launch when a crop circle in its image was discovered in Chualar, Calif. The NVIDIA marketing stunt attracted news coverage across the globe — including CNN and the front page of Yahoo — and came in at #1 on Forbes list of 10 takeaways from CES, “Crop circles trump social media.”
  • 13. THIRD, NEXT-GEN PC GAMING. With 600M gamers and $20B in software sales last year, PC gaming is thriving. Today’s gamers want to play the best graphics possible, they want to play anywhere, and they want to share their greatest moments. We announced new developments in the NVIDIA gaming platform to help them do just that. “…NVIDIA has continued to open up the gaming experience to more devices… ” Source: Newzoo, DFC.
  • 14. We showed the latest advances in our GameStream technology — including streaming Batman: Arkham Origins to SHIELD from a server in France, 6,000 miles away. And we unveiled a large ecosystem of “GameStream-Ready” partners. PCs Routers
  • 15. We also announced the availability of G-SYNC monitors from a host of partners. G-SYNC is a breakthrough technology that eliminates stutter and tearing and minimizes lag. 27ʺ 25x14 Q2 27ʺ 19x10 — Q2 24ʺ 19x10 AVAILABILITY — — Q2 “ NVIDIA’s G-SYNC monitor tech makes PC games look smooth as silk. ”
  • 16. Situated in a prime spot, right at the entrance of the show’s South Hall, our booth was packed each day. Thousands of visitors saw our displays of Tegra K1, G-SYNC, SHIELD, 4K gaming, and auto technology — including the new BMW i3 and an Audi A3 packed with new capabilities.
  • 17. Beyond our own booth, NVIDIA technology could be found everywhere at the show…
  • 18. TEGRA K1 CES 2014 “TOP 10 of CES” “BEST OF CES” — Best Innovation — Editors’ Choice Award — Top 10 Launches — Best Gaming Product — Best Tech — Best of CES: Mobile Platform — Best of CES “TOP 10 of CES” — Best of CES We received a dozen high-profile awards. Tegra K1 captured many of them, including LAPTOP magazine’s “Best of Show” title, its top prize at CES. Partner devices powered by Tegra 4 processors were also honored.