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NVBR Tech Breakfast: Facebook 101 for REALTORS
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NVBR Tech Breakfast: Facebook 101 for REALTORS

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Northwestern Vermont Board of REALTORS …

Northwestern Vermont Board of REALTORS
August 2011 Tech Breakfast
Facebook 101 for REALTORS: Your Questions Answered

Published in: Real Estate, Technology, Design
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Transcript

  • 1.  
  • 2. The Power of Facebook
    • 750 million users worldwide
    • 93% of US adult Internet users are on
    • Half of all users log on each day
    • 1 out of every 8 minutes online is spent on FB
    • Average user has 130 friends
    • Nearly 1 million businesses
  • 3. Real Estate Agents Love Facebook Chart from Postling.com, April 2011
  • 4. Profiles vs. Pages
    • Page
    • For business/community use
    • Fans (“Like”)
    • No limit to fans
    • Automatically accepts fan requests
    • Must have page to advertise on FB
    Profile For individual use Friends Limited to 5,000 friends Manually accept friend requests
  • 5. Profiles vs. Pages
    • Page
    • Can share pages
    • Visitor analytics
    • You can comment on some profiles, all pages
    • No privacy options
    • Can post listings
    • Customization through 3 rd party apps
    • Custom URL (>25 fans)
    Profile Can share or recommend pages You can comment on profiles or page Privacy options Cannot post listings (commercial gain) Can create lists
  • 6. Groups
    • Capped at 5,000 members
    • Are not indexed by search engines
    • Control over who becomes member
    • No analytics
    • Administrator is individual, not business
  • 7. Tips & Tricks
    • Fill out all business information and include multiple contact methods
    • Tag other businesses and community groups in status updates for maximum exposure
    • Create a custom tab for listings
    • Target status updates geographically
    • Use photos/videos
    • Get custom URL (Facebook.com/username)
  • 8. Tips & Tricks
    • Leave comments – be social!!
    • Respond to all comments within 24 hours
    • Be professional, authentic and likeable
    • Be active (daily)
    • Promote your page
    • Work for likes/feedback to get to the top of the stream
  • 9. Resources
    • Facebook.com/Business
    • Realtor.org/library/library/fg922
    • Facebook.com/VTRealEstate
    • [email_address]
  • 10. Questions?
    • Thank you for your time & attention.
    • September’s Tech Breakfast will be Twitter.
    • Sign up today!

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