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RIDING THE MOBILE REVOLUTION
     a presentation by 2359 Media Pte Ltd
                                  Copyright 2010, 2359 Media Pte Ltd http://2359media.com
iPhone 2G - 74 Days
iPhone 3G S - <1 Day
iPhone 4 - ~ 2 Hours

The Apple iTunes App Store Changed
             Everything

                               http://2359media.com
App Store Sizes
1. Apple App Store - 300,000 apps

2. Android App Store - 100,000 apps
 -   Unofficial estimates suggests 140,000 apps


3. Blackberry App World - 15,000 apps

4. Ovi Store has 18,000+ ‘content items’
 -   Includes ringtones, wallpapers and songs as well as apps


5. iPad App Store has 20,000 apps
 -   Unofficial estimates suggests 32,000+




                                                                Copyright 2010, 2359 Media Pte Ltd http://2359media.com
App Store Downloads
6. iPhone App Store - >6 billion
  -   5th to 6th Billion in less than 2 months


7. Android App Store - >1 billion

8. Ovi Store - 1.7m daily

9. Blackberry - 1m daily

10.iPad - 35m in first 2 months

11.GetJar - 3m daily


                                                 Copyright 2010, 2359 Media Pte Ltd http://2359media.com
iOS Outperforming Prime TV
  Better Advertising Platform even as of now?

                                  Copyright 2010, 2359 Media Pte Ltd http://2359media.com
So I have this App Idea...

                   Copyright 2010, 2359 Media Pte Ltd http://2359media.com
1. Build a Company, Not an App
                    Copyright 2010, 2359 Media Pte Ltd http://2359media.com
2. Always start with...




                          Copyright 2010, 2359 Media Pte Ltd http://2359media.com
3. What’s your Business?
                  Copyright 2010, 2359 Media Pte Ltd http://2359media.com
a. The One App: Angry Birds




-   iPhone - 50 million, Android - 10 million
-   Paid: 12 million iPhone ($0.99), 0.5 million iPad ($4.99)
-   12m views of YouTube video for the game
-   1m downloads of Angry Birds Halloween in <1 week


                                               Copyright 2010, 2359 Media Pte Ltd http://2359media.com
SG Mahjong




-   Developed by Gamefrontz Singapore
-   Top 25 Paid App on SG iTunes App store for 2 years




                                           Copyright 2010, 2359 Media Pte Ltd http://2359media.com
Additional Monetization

                 Copyright 2010, 2359 Media Pte Ltd http://2359media.com
b. App Studios: Backflip Studios




-   More than 15 different titles in 1.5 years
-   45 million downloads
-   1 billion hours of interaction time

                                                 Copyright 2010, 2359 Media Pte Ltd http://2359media.com
c. Services/Apps around Apps

                   Copyright 2010, 2359 Media Pte Ltd http://2359media.com
SG Malls
>250,000 users across various smartphone platforms

                                                 http://2359media.com
~50 Successful Apps & Counting
• Asa leading mobile applications development company in
 Singapore, 2359 Media has published ~50 apps for the various
 smartphone platforms (e.g. iPhone, iPad, Android, Blackberry,
 Bada and Windows Phone 7)

• Including   Popular Apps such as:

Education Property        Utility     Magazine      News                Healthcare




                                                 Copyright 2010, 2359 Media Pte Ltd http://2359media.com
4. Buzz & Engage Communities
                   Copyright 2010, 2359 Media Pte Ltd http://2359media.com
5. Release Often and Iterate
                    Copyright 2010, 2359 Media Pte Ltd http://2359media.com
Mobile Creation Platform
Easy way to create rich media ads/apps for mobile devices




                                       Copyright 2010, 2359 Media Pte Ltd http://2359media.com
Just do it :)
                Copyright 2010, 2359 Media Pte Ltd http://2359media.com

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NES Enterprise Series 2010 - Riding the Mobile Revolution

  • 1. RIDING THE MOBILE REVOLUTION a presentation by 2359 Media Pte Ltd Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  • 2. iPhone 2G - 74 Days iPhone 3G S - <1 Day iPhone 4 - ~ 2 Hours The Apple iTunes App Store Changed Everything http://2359media.com
  • 3. App Store Sizes 1. Apple App Store - 300,000 apps 2. Android App Store - 100,000 apps - Unofficial estimates suggests 140,000 apps 3. Blackberry App World - 15,000 apps 4. Ovi Store has 18,000+ ‘content items’ - Includes ringtones, wallpapers and songs as well as apps 5. iPad App Store has 20,000 apps - Unofficial estimates suggests 32,000+ Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  • 4. App Store Downloads 6. iPhone App Store - >6 billion - 5th to 6th Billion in less than 2 months 7. Android App Store - >1 billion 8. Ovi Store - 1.7m daily 9. Blackberry - 1m daily 10.iPad - 35m in first 2 months 11.GetJar - 3m daily Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  • 5. iOS Outperforming Prime TV Better Advertising Platform even as of now? Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  • 6. So I have this App Idea... Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  • 7. 1. Build a Company, Not an App Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  • 8. 2. Always start with... Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  • 9. 3. What’s your Business? Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  • 10. a. The One App: Angry Birds - iPhone - 50 million, Android - 10 million - Paid: 12 million iPhone ($0.99), 0.5 million iPad ($4.99) - 12m views of YouTube video for the game - 1m downloads of Angry Birds Halloween in <1 week Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  • 11. SG Mahjong - Developed by Gamefrontz Singapore - Top 25 Paid App on SG iTunes App store for 2 years Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  • 12. Additional Monetization Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  • 13. b. App Studios: Backflip Studios - More than 15 different titles in 1.5 years - 45 million downloads - 1 billion hours of interaction time Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  • 14. c. Services/Apps around Apps Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  • 15. SG Malls >250,000 users across various smartphone platforms http://2359media.com
  • 16. ~50 Successful Apps & Counting • Asa leading mobile applications development company in Singapore, 2359 Media has published ~50 apps for the various smartphone platforms (e.g. iPhone, iPad, Android, Blackberry, Bada and Windows Phone 7) • Including Popular Apps such as: Education Property Utility Magazine News Healthcare Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  • 17. 4. Buzz & Engage Communities Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  • 18. 5. Release Often and Iterate Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  • 19. Mobile Creation Platform Easy way to create rich media ads/apps for mobile devices Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  • 20. Just do it :) Copyright 2010, 2359 Media Pte Ltd http://2359media.com