RIDING THE MOBILE REVOLUTION     a presentation by 2359 Media Pte Ltd                                  Copyright 2010, 235...
iPhone 2G - 74 DaysiPhone 3G S - <1 DayiPhone 4 - ~ 2 HoursThe Apple iTunes App Store Changed             Everything      ...
App Store Sizes1. Apple App Store - 300,000 apps2. Android App Store - 100,000 apps -   Unofficial estimates suggests 140,0...
App Store Downloads6. iPhone App Store - >6 billion  -   5th to 6th Billion in less than 2 months7. Android App Store - >1...
iOS Outperforming Prime TV  Better Advertising Platform even as of now?                                  Copyright 2010, 2...
So I have this App Idea...                   Copyright 2010, 2359 Media Pte Ltd http://2359media.com
1. Build a Company, Not an App                    Copyright 2010, 2359 Media Pte Ltd http://2359media.com
2. Always start with...                          Copyright 2010, 2359 Media Pte Ltd http://2359media.com
3. What’s your Business?                  Copyright 2010, 2359 Media Pte Ltd http://2359media.com
a. The One App: Angry Birds-   iPhone - 50 million, Android - 10 million-   Paid: 12 million iPhone ($0.99), 0.5 million i...
SG Mahjong-   Developed by Gamefrontz Singapore-   Top 25 Paid App on SG iTunes App store for 2 years                     ...
Additional Monetization                 Copyright 2010, 2359 Media Pte Ltd http://2359media.com
b. App Studios: Backflip Studios-   More than 15 different titles in 1.5 years-   45 million downloads-   1 billion hours o...
c. Services/Apps around Apps                   Copyright 2010, 2359 Media Pte Ltd http://2359media.com
SG Malls>250,000 users across various smartphone platforms                                                 http://2359medi...
~50 Successful Apps & Counting• Asa leading mobile applications development company in Singapore, 2359 Media has published...
4. Buzz & Engage Communities                   Copyright 2010, 2359 Media Pte Ltd http://2359media.com
5. Release Often and Iterate                    Copyright 2010, 2359 Media Pte Ltd http://2359media.com
Mobile Creation PlatformEasy way to create rich media ads/apps for mobile devices                                       Co...
Just do it :)                Copyright 2010, 2359 Media Pte Ltd http://2359media.com
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NES Enterprise Series 2010 - Riding the Mobile Revolution

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NES Enterprise Series 2010 - Riding the Mobile Revolution

  1. 1. RIDING THE MOBILE REVOLUTION a presentation by 2359 Media Pte Ltd Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  2. 2. iPhone 2G - 74 DaysiPhone 3G S - <1 DayiPhone 4 - ~ 2 HoursThe Apple iTunes App Store Changed Everything http://2359media.com
  3. 3. App Store Sizes1. Apple App Store - 300,000 apps2. Android App Store - 100,000 apps - Unofficial estimates suggests 140,000 apps3. Blackberry App World - 15,000 apps4. Ovi Store has 18,000+ ‘content items’ - Includes ringtones, wallpapers and songs as well as apps5. iPad App Store has 20,000 apps - Unofficial estimates suggests 32,000+ Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  4. 4. App Store Downloads6. iPhone App Store - >6 billion - 5th to 6th Billion in less than 2 months7. Android App Store - >1 billion8. Ovi Store - 1.7m daily9. Blackberry - 1m daily10.iPad - 35m in first 2 months11.GetJar - 3m daily Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  5. 5. iOS Outperforming Prime TV Better Advertising Platform even as of now? Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  6. 6. So I have this App Idea... Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  7. 7. 1. Build a Company, Not an App Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  8. 8. 2. Always start with... Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  9. 9. 3. What’s your Business? Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  10. 10. a. The One App: Angry Birds- iPhone - 50 million, Android - 10 million- Paid: 12 million iPhone ($0.99), 0.5 million iPad ($4.99)- 12m views of YouTube video for the game- 1m downloads of Angry Birds Halloween in <1 week Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  11. 11. SG Mahjong- Developed by Gamefrontz Singapore- Top 25 Paid App on SG iTunes App store for 2 years Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  12. 12. Additional Monetization Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  13. 13. b. App Studios: Backflip Studios- More than 15 different titles in 1.5 years- 45 million downloads- 1 billion hours of interaction time Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  14. 14. c. Services/Apps around Apps Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  15. 15. SG Malls>250,000 users across various smartphone platforms http://2359media.com
  16. 16. ~50 Successful Apps & Counting• Asa leading mobile applications development company in Singapore, 2359 Media has published ~50 apps for the various smartphone platforms (e.g. iPhone, iPad, Android, Blackberry, Bada and Windows Phone 7)• Including Popular Apps such as:Education Property Utility Magazine News Healthcare Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  17. 17. 4. Buzz & Engage Communities Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  18. 18. 5. Release Often and Iterate Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  19. 19. Mobile Creation PlatformEasy way to create rich media ads/apps for mobile devices Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  20. 20. Just do it :) Copyright 2010, 2359 Media Pte Ltd http://2359media.com

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