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NES Enterprise Series 2010 - Riding the Mobile Revolution
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NES Enterprise Series 2010 - Riding the Mobile Revolution

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  • 1. RIDING THE MOBILE REVOLUTION a presentation by 2359 Media Pte Ltd Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  • 2. iPhone 2G - 74 DaysiPhone 3G S - <1 DayiPhone 4 - ~ 2 HoursThe Apple iTunes App Store Changed Everything http://2359media.com
  • 3. App Store Sizes1. Apple App Store - 300,000 apps2. Android App Store - 100,000 apps - Unofficial estimates suggests 140,000 apps3. Blackberry App World - 15,000 apps4. Ovi Store has 18,000+ ‘content items’ - Includes ringtones, wallpapers and songs as well as apps5. iPad App Store has 20,000 apps - Unofficial estimates suggests 32,000+ Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  • 4. App Store Downloads6. iPhone App Store - >6 billion - 5th to 6th Billion in less than 2 months7. Android App Store - >1 billion8. Ovi Store - 1.7m daily9. Blackberry - 1m daily10.iPad - 35m in first 2 months11.GetJar - 3m daily Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  • 5. iOS Outperforming Prime TV Better Advertising Platform even as of now? Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  • 6. So I have this App Idea... Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  • 7. 1. Build a Company, Not an App Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  • 8. 2. Always start with... Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  • 9. 3. What’s your Business? Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  • 10. a. The One App: Angry Birds- iPhone - 50 million, Android - 10 million- Paid: 12 million iPhone ($0.99), 0.5 million iPad ($4.99)- 12m views of YouTube video for the game- 1m downloads of Angry Birds Halloween in <1 week Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  • 11. SG Mahjong- Developed by Gamefrontz Singapore- Top 25 Paid App on SG iTunes App store for 2 years Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  • 12. Additional Monetization Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  • 13. b. App Studios: Backflip Studios- More than 15 different titles in 1.5 years- 45 million downloads- 1 billion hours of interaction time Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  • 14. c. Services/Apps around Apps Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  • 15. SG Malls>250,000 users across various smartphone platforms http://2359media.com
  • 16. ~50 Successful Apps & Counting• Asa leading mobile applications development company in Singapore, 2359 Media has published ~50 apps for the various smartphone platforms (e.g. iPhone, iPad, Android, Blackberry, Bada and Windows Phone 7)• Including Popular Apps such as:Education Property Utility Magazine News Healthcare Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  • 17. 4. Buzz & Engage Communities Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  • 18. 5. Release Often and Iterate Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  • 19. Mobile Creation PlatformEasy way to create rich media ads/apps for mobile devices Copyright 2010, 2359 Media Pte Ltd http://2359media.com
  • 20. Just do it :) Copyright 2010, 2359 Media Pte Ltd http://2359media.com

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