Amy Stanton CUES NTCUE Presentation

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Amy Stanton's presentation for the Next Top Credit Union Executive competition in Dallas, November 2010

Published in: Economy & Finance
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Amy Stanton CUES NTCUE Presentation

  1. 1. i NORTHEAST FINALIST Amy Stanton Assistant Vice President of Marketing Connex Credit Union ($350M) North Haven, Connecticut
  2. 2. AMY STANTON NORTHEAST REGIONAL FINALIST
  3. 3. • ASSISTANT VICE PRESIDENT OF MARKETING • NEW HAVEN, CONNECTICUT • $450 MILLION IN ASSETS • 40,000 MEMBERS • 7 BRANCHES
  4. 4. • MEMBERS • EMPLOYEES • VOLUNTEERS
  5. 5. A GOAL PLANNING SERVICE FOR YOUNG ADULTS FOCUSING ON LIFE GOALS AND AMBITIONS,AND THE FINANCIAL DECISIONS LEADING UP TO UNVERSITY CHOICES
  6. 6. CONNECTICUT YOUNG PROFESSIONALS COUNCIL • (UN)COOPERATIVE ADVERTISING • IMPLEMENTATION GRANT
  7. 7. WHAT CHALLENGE DOES CONNEX FACE?
  8. 8. THE SAME ONE EVERYONE ELSE DOES!
  9. 9. EMPOWERMENT AND COLLABORATION
  10. 10. • Integrated member of Connex marketing department – Actively involved in meetings, brainstorms, etc – Assist and help with daily activities – Participates with our Advertising Agency • Meetings, conference calls, etc. • Social media – Take charge of Connex’s social media program – Create videos, post content, track usage, etc. VP of UNBANKING DUTIES
  11. 11. • Outline key on-campus events at: – Quinnipiac University – Southern Connecticut State University – University of New Haven – Albertus Magnus – Yale – Other • Identify athletic events • Student activities • Concerts UNIVERSITY EVENTS
  12. 12. UNIVERSITY EVENTS • Explore partnership possibilities, including: – Advertising – Marketing – Guerilla marketing – Materials to give away – Charitable components • Develop year-long calendar of events
  13. 13. BANK, OR UNBANK? • Man-On-The-Street interviews (on campus and city streets) – Ask, do you bank or Unbank? – Capture videos on FlipCam – Larger project will be to edit into a collage – Use on VP website, Facebook, blog, etc. • Branch events – Set up a “VP of Unbanking” table at branches – Capture member testimonials as to why they Unbank – Tour key/busy branches
  14. 14. COMMUNITY EVENTS • Participate in community events – Young Pros (PULSE) • Sign up for membership – Chamber of Commerce events • Identify local fairs throughout the year – Determine which ones are best to promote Unbanking
  15. 15. VP of UNBANKING WEBSITE • VP to “own it” – Create blog format – Post weekly blogs promoting credit unions, issues, trends, etc. – Topics can be financial tips and other Connex news – Daily thoughts, member feedback and more! – Include a “drop box” for people to contact the VP
  16. 16. ERIN KING – Senior at Quinnipiac University – Media and Art History Major – PR and Social Media Experience – “I’m graduating soon and admit I’m not financially ready”
  17. 17. IN HER OWN WORDS – Tell her story of financial discovery – Target her “peers” – PR and Social Media focus – First stumbling block
  18. 18. EARLY AND CONTINUED SUCESS – Getting her hired! – New attention – International Credit Union Day – Member testimonials – Learning her views
  19. 19. LET’S CHECK OUT SOME VIDEOS
  20. 20. THANKS!
  21. 21. i Q&A with Amy Stanton

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