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How healthy is your blog? (Nicky Hayward-Wright)
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How healthy is your blog? (Nicky Hayward-Wright)

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With the emergence of Web 2.0 technologies, libraries are creatively using various social software to engage clients or more easily capture clients attention; for example using a Weblog (blog) to …

With the emergence of Web 2.0 technologies, libraries are creatively using various social software to engage clients or more easily capture clients attention; for example using a Weblog (blog) to promote new resources, services and events of a library. Whilst there is flexibility in some free blogging software, blog creators generally are limited in layout and design, and have to look at either add-ons or non-online methods of site monitoring, evaluation and promotion.

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  • 1. How healthy is your blog? by Nicky Hayward-Wright 8 November 2007 “ Focus on the User Environment: Techniques and Technologies” NSW Health Libraries Forum
  • 2. Background
  • 3. Target Audience
    • Know your audience
      • segment and profile
    • Know their online ecosystem
      • Internet usage
      • online health searching
      • blogoshpere
  • 4. Design
    • Blended design philosophy
    • incorporates new web concepts of
    • simplicity and interaction
    • with traditional design elements
  • 5. Focused Message or Aim
  • 6. strong colours white space meaningful images small chunks meaningful labels Tailored and Targeted Information
  • 7. Navigation
  • 8. purposeful advertising Widgets avoid widget noise accessible comment features (1) easy subscription (2)
  • 9. Content Selection Guidelines
    • Currency
    • Accuracy of content
    • Language
    • Authority of author
    • Access and navigation
    • Copyright
    • Images
    • Value adding content
  • 10.  
  • 11. Accreditation
    • Authoritative
    • Complementarity
    • Privacy
    • Attribution
    • Justifiability
    • Transparency
    • Financial disclosure
    • Advertising policy
  • 12. Marketing
    • Functional and emotional value
    • Promotional material
    • Collaborative marketing partners
  • 13. Measuring Service Value
    • Site statistics
    • Surveys and online polls
    • Qualitative feedback
    • Visitor maps
    Alzheimer’s News Alzheimer’s News
  • 14. Lessons Learnt
    • Users and technology
    • Site development
    • Scan the horizon
  • 15. Is your blog…
    • informed by practice
    • involves all stakeholders
    • evolving
    • nimble
  • 16.
    • “ The only way to make sense out of change is to plunge into it, move with it and enjoy the dance” (3)
    Nicky Hayward-Wright Coordinator Library & Information Service Alzheimer’s Australia NSW [email_address] © 5 November 2007
  • 17. References
    • Mayo Clinic. http://www.mayoclinic.com/health/frontotemporal-dementia/AZ00055
    • Atwood, J. (2007). Thirteen blog clichés. Coding Horror. 16 August 2007. http://www.codinghorror.com/blog/archives/000834.html [accessed 11 Oct. 2007].
    • CreativeMinds. Creative quotes and quotations on change http:// creatingminds.org/quotes/change.htm [accessed 3 Nov. 2007].
    • News Service’s Home Page
    • Alzheimer’s News: http:// alznews.blogspot.com or http://digbig.com/4sdpr
    • Library News: http://alzheimersnswlibrary.blogspot.com/ or
    • http://digbig.com/4sdps