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Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
Social Media & Your ESC
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Social Media & Your ESC

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The Executive Service Corps Affiliate Network conference in Sarasota, FL explored social media as a way to engage with new and potential clients and volunteers. Presentation given by the Community …

The Executive Service Corps Affiliate Network conference in Sarasota, FL explored social media as a way to engage with new and potential clients and volunteers. Presentation given by the Community Foundation of Sarasota County.

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  • 1. Using Social Media <br />To Build Your Executive Service Corps<br />
  • 2. Lunch Bunch O’ Social Media<br />Monday, May 2, 2011<br />
  • 3. What we’re doing today<br /><ul><li>Social media & ESC:What are the connections?
  • 4. Social media content & building your brand
  • 5. Engaging your audiences
  • 6. Measuring your impact</li></ul>(We’ll send the link to this presentation.)<br />Lunch Bunch O’ Social Media<br />Monday, May 2, 2011<br />
  • 7. Lunch Bunch O’ Social Media<br />Monday, May 2, 2011<br />If this is your executive service corps…<br />
  • 8. Is this your service corps on social media?<br />Lunch Bunch O’ Social Media<br />Monday, May 2, 2011<br />
  • 9. A transition of sorts has been going on…<br />Lunch Bunch O’ Social Media<br />Monday, May 2, 2011<br />“I like to be heard/ have input”<br />“Short, frequent updates are all I have time for”<br />“Speak to me in real words”<br />
  • 10. Over 15 million Facebook users are 55+. (A 60% growth rate in the last year.)<br />Lunch Bunch O’ Social Media<br />Monday, May 2, 2011<br />Active users spend an average of 1 hour a day on Facebook.<br />48 hours of YouTube video is uploaded <br />every minute.<br />
  • 11. But there’s a spectrum of enthusiasm about the usefulness of social media. <br />Lunch Bunch O’ Social Media<br />Monday, May 2, 2011<br />Social media is ridiculous.<br />Social media is where you should place all of your cards.<br />
  • 12. The truth is: Social media is another communications tool.<br />You still need to:<br /><ul><li>Start with your mission.
  • 13. Consider your audience.
  • 14. Have some goals.</li></ul>Lunch Bunch O’ Social Media<br />Monday, May 2, 2011<br />
  • 15. What key messages are you trying to convey?What do you want people to do?<br />MESSAGE: “We’re a strategic resource for the nonprofit community.”ACTION: Engage us in a consultation.<br />MESSAGE: “We provide high impact volunteer opportunities.”ACTION: Become a volunteer consultant.<br />Lunch Bunch O’ Social Media<br />Monday, May 2, 2011<br />
  • 16. Which describes your personal Facebook habits?<br /><ul><li>I haven’t used Facebook at all.
  • 17. I set up a personal profile but don’t use it.
  • 18. I log in every now and then.
  • 19. I’m on Facebook weekly/ daily.</li></ul>Lunch Bunch O’ Social Media<br />Monday, May 2, 2011<br />
  • 20. Which describes your ESC’s Facebook presence?<br /><ul><li>We don’t have a Facebook page.
  • 21. We set up a page but have done little else.
  • 22. We’re using Facebook but have reached a standstill /don’t know where it’s going.
  • 23. We’re using Facebook regularly and feel weare effective.</li></ul>Lunch Bunch O’ Social Media<br />Monday, May 2, 2011<br />
  • 24.
  • 25. What’s your feeling about the relevance of social media to ESC?<br /><ul><li>It’s not worth the time or effort for us now.
  • 26. It’s something we plan to start/keep exploring in a “test” or “pilot” sense.
  • 27. It’s a relevant piece of our communications plan.</li></ul>Lunch Bunch O’ Social Media<br />Monday, May 2, 2011<br />
  • 28. Lunch Bunch O’ Social Media<br />Monday, May 2, 2011<br /><ul><li>Share stories about your impact
  • 29. Build your brand as the nonprofit expert
  • 30. Save time connecting with nonprofit trends
  • 31. Build relationships with current/ potential clients and volunteers</li></li></ul><li>Reaching your audience where they’re living involves a multi-channel approach.<br />Lunch Bunch O’ Social Media<br />Monday, May 2, 2011<br />
  • 32.
  • 33. Lunch Bunch O’ Social Media<br />Monday, May 2, 2011<br />
  • 34. Lunch Bunch O’ Social Media<br />Monday, May 2, 2011<br />
  • 35. So how do you get people to like or follow you?<br />Lunch Bunch O’ Social Media<br />Monday, May 2, 2011<br />
  • 36. Your Social Media Strategy includes:<br />KiviLeroux Miller’s 3 G’s <br />Be genuine. Be generous. Be grateful.<br />Source: NonprofitMarketingGuide.com<br />
  • 37. It also includes:<br /> A personality…your voice. <br />Conversational, while not unprofessional.<br />
  • 38. Engagement/ Relationship Building on Social Media<br /><ul><li>Show you’re interested and interesting. Find the nuggets in what you do and connect itwith the larger community.
  • 39. Dispel the mystery!Talk about your work, your volunteers, your donors (with permission).
  • 40. Make it real and make it positive.Have some personality. Drop the jargon. </li></li></ul><li>43% of Facebook users who “unlike” a brand do so because of too much push marketing. - ExactTarget.com<br />
  • 41. “Liking” or following other pages, participating in their conversations, posting on their pages is really important to built an online community.<br />
  • 42.
  • 43.
  • 44. Individual social media accounts (vs. organizational accounts) can be big ambassadors for your brand—it’s the power of social networking.<br />30% were directed to our Facebook page from another FB friend—the same percentage who connected to the page through e-news. <br />Lunch Bunch O’ Social Media<br />Monday, May 2, 2011<br />
  • 45. 3 Ways to Harvest the Power of the Individual <br />Encourage your staff/ volunteers to actively use their PERSONAL social media accounts to increase awareness about ESC.<br />Ask your clients to share their appreciation for your work on their social media accounts with a link to your website.<br />“Check in” on Facebook when you visit an organization if you have a smart phone.<br />Lunch Bunch O’ Social Media<br />Monday, May 2, 2011<br />
  • 46. Professional volunteers can make your ESC more viralwith a new feature on LinkedIn<br />Lunch Bunch O’ Social Media<br />Monday, May 2, 2011<br />
  • 47. Lunch Bunch O’ Social Media<br />Monday, May 2, 2011<br />
  • 48. Social media trouble<br />Confidentiality? Inappropriateness? Negative feedback? Time?<br />
  • 49. Good Social Media Guidelines<br /><ul><li>Protect your donors & clients
  • 50. Keep your messages on brand
  • 51. Encourage participation
  • 52. Who’s in charge</li></li></ul><li>What do they want from us?<br />Based on a Community Foundation of Sarasota County online survey of FB fans<br />Lunch Bunch O’ Social Media<br />Monday, May 2, 2011<br />
  • 53. <ul><li>Share stories about your impact.
  • 54. Build your brand as the nonprofit expert
  • 55. Save time connecting with nonprofit trends
  • 56. Build relationships with current/ potential clients and volunteers</li></ul>Lunch Bunch O’ Social Media<br />Monday, May 2, 2011<br />
  • 57.
  • 58. Lunch Bunch O’ Social Media<br />Monday, May 2, 2011<br />
  • 59. Nonprofit YouTube Program<br /><ul><li>It’s free & easy to set up.
  • 60. You can include clickable links to specific pages on your website, right from the video (Don’t lose that 15-20%!)
  • 61. You can embed videos on your website without having to host them there
  • 62. Great content to link on blog, YouTube</li></ul>Lunch Bunch O’ Social Media<br />Monday, May 2, 2011<br />
  • 63. <ul><li>Share stories about your impact.
  • 64. Build your brand as the nonprofit expert
  • 65. Save time connecting with nonprofit trends
  • 66. Build relationships with current/ potential clients and volunteers</li></ul>Lunch Bunch O’ Social Media<br />Monday, May 2, 2011<br />
  • 67.
  • 68. Lunch Bunch O’ Social Media<br />Monday, May 2, 2011<br />
  • 69. What a blog can do for you:<br /><ul><li>Bring people to your website & increase your SEO
  • 70. Establish your “street creds”
  • 71. Showcase your work frequently
  • 72. Spotlight star volunteers, community partners & grant dollars at work</li></li></ul><li>What it takes:<br /><ul><li>Dedicated writer(s) or a schedule of guest writers
  • 73. Constant attention to driving readers there</li></li></ul><li>
  • 74. Don’t forget:You can also comment on blogs of other partner/ potential partner agencies to raise awareness about your ESCAN<br />
  • 75. <ul><li>Share stories about your impact.
  • 76. Build your brand as the nonprofit expert
  • 77. Save time connecting with nonprofit trends
  • 78. Build relationships with current/ potential clients and volunteers</li></ul>Lunch Bunch O’ Social Media<br />Monday, May 2, 2011<br />
  • 79.
  • 80.
  • 81.
  • 82. Who You Want to Follow:<br /><ul><li>Other ESC/ nonprofit consultants/ nonprofit resource centers
  • 83. Philanthropic & local media
  • 84. Local nonprofits
  • 85. Professional associations
  • 86. GuideStar, CharityNavigator, etc.</li></li></ul><li><ul><li>Share stories about your impact.
  • 87. Build your brand as the nonprofit expert
  • 88. Save time connecting with nonprofit trends
  • 89. Build relationships with current/ potential clients and volunteers</li></ul>Lunch Bunch O’ Social Media<br />Monday, May 2, 2011<br />
  • 90.
  • 91.
  • 92.
  • 93. The big question:What about getting your funders engaged on social media?<br />Focus on building the relationship.<br />
  • 94. Look out for new donors!<br /><ul><li>98% of high net worth donors volunteer
  • 95. Donors want more input where they give
  • 96. Capacity building is becomingmore important</li></ul>Lunch Bunch O’ Social Media<br />Monday, May 2, 2011<br />
  • 97. Thank funders for their support.<br />
  • 98. Lunch Bunch O’ Social Media<br />Monday, May 2, 2011<br />Keep funders in the loop.<br />
  • 99. Lunch Bunch O’ Social Media<br />Monday, May 2, 2011<br />Give shout outs to funders when you’re participating in their events.<br />
  • 100. You know you’re successful when…<br /><ul><li>Your target audiencegrows.Fans/ followers
  • 101. Fans are engaged.“Likes”, “comments”, clicks, posting on your wall, tagging
  • 102. Goals are met. (increased awareness, for ex.)Feedback, anecdotes or direct observations/ outcomes </li></ul>Lunch Bunch O’ Social Media<br />Monday, May 2, 2011<br />
  • 103. Quantitative Data Is Part of the Picture<br /><ul><li>Facebook insights
  • 104. Hootsuite</li></ul>Lunch Bunch O’ Social Media<br />Monday, May 2, 2011<br />
  • 105. 91% of survey respondents said our FB page has helped them better understand what we do.<br />“The depth and breadth of your reach has become much clearer.”<br />“I feel like there’s a personal connection.”<br />“Understanding all of the different organizations you network with and the people you connect.”<br />Lunch Bunch O’ Social Media<br />Monday, May 2, 2011<br />
  • 106. 67% of survey respondents said our Facebook page has helped them better know our staff.<br />“Prior to Facebook, most staff members were simply names to me. Since Facebook, they have a voice and a personality.”<br />Lunch Bunch O’ Social Media<br />Monday, May 2, 2011<br />
  • 107. To wrap up…<br />What’s ONE thing you can get going on now?<br />
  • 108. Awesome resources:<br />NTEN nten.orgJohn Haydon johnhaydon.comBeth’s Blog bethkanter.orgThe Agitator theagitator.netIdealwareidealware.com<br />

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