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At the May 2, 2011 Lunch Bunch with Manatee Community Foundation, we talked about the basics of social media strategy, social media policies, a little about Twitter and Blogging, and of course, …

At the May 2, 2011 Lunch Bunch with Manatee Community Foundation, we talked about the basics of social media strategy, social media policies, a little about Twitter and Blogging, and of course, Facebook. It's a good general introduction for nonprofits.

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Transcript

  • 1. Lunch Bunch O’ Social Media
    Monday, May 2, 2011
  • 2. Yes, I am a tree hugger. And no you do not have a copy of this presentation on your seat.
    I will e-mail it to you.
  • 3. What we’re doing today
    • Survey Results
    • 4. Being Strategic About Social Media
    • 5. A Few Essential Social Media Policies
    • 6. You Tube, Twitter & Blogging: Small Discussion
    • 7. Facebook: The Big Boy
    • 8. A few other items you asked about
  • 9.
  • 10.
  • 11.
  • 12. Social media companions
    • Easy to navigate, visually appealing website
    • 13. E-news campaign
    • 14. “Key influencers” willing to promote and engage in your social media presence
  • Social Media Strategy
    • Know your audience.
    • 15. Set some goals.
    • 16. Listen & respond to comments/ posts.
    • 17. Link, link, link.
    • 18. Know what success looks like for you.This will determine your ROI.
  • “What’s the ROI of your mother?”
    …Or “What’s the ROI of putting your pants on in the morning?”
    Thank you, Chris Brogan.
  • 19. Social media trouble
    What are you worried about?
    Confidentiality? Employee/ Volunteer Inappropriateness? Negative feedback?
  • 20. Good Social Media Guidelines
    • Protect your donors & clients
    • 21. Keep your messages on brand
    • 22. Encourage participation
  • Social Media Policy Winners
  • 24.
  • 25.
  • 26. YouTube Tips
    • Make it short.(2-3 minutes is plenty)
    • 27. Make it interesting & make it relevant.
    • 28. Use your people! Interviews can be fun but talking heads are boring.
    • 29. A FLIP cam is just fine.
  • Visit the AgentChangevlog.www.youtube.com/agentchange
    Updates on what’s happening with nonprofits on YouTube.
  • 30. A blog is just an online journal
    • Searchable
    • 31. Tags
    • 32. Comments (require approval…or not)
  • 33.
  • 34. What a blog can do for you:
    • Bring people to your website & increase your SEO
    • 35. Establish your “street creds”
    • 36. Showcase your work frequently
    • 37. Spotlight star volunteers, donors, programs at work
  • What it takes:
    • Dedicated writer(s) or a schedule of guest writers
    • 38. Constant attention to driving readers there
  • 39.
  • 40.
  • 41. Who You Want to Follow:
    • National orgs that do what you do
    • 42. Groups that advocate for your mission, nationally or locally
    • 43. Foundations
    • 44. Local partners/ potential partners
  • 45. 88% of Lunch Bunch organizations to complete survey have FB pages
  • 46. Facebook today…
    • 150 million active U.S. users.
    • 47. Most active users log on at least once per day
    • 48. Average time spent on Facebook is nearly 1 hour
  • 49.
  • 50. The Facebook FAN PAGE Review(What you need for your nonprofit)
    • Not a personal profile
    • 51. Has “likes” (not “friends”)
    • 52. Has analytics (Facebook insights)
    • 53. Requires 1 or more administrator(s)
  • 54. What’s New on Facebook Pages
  • 55.
    • New changes on Facebook are making it easier for your organization to communicate with other organizations.
    • 56. A good FB administrator dedicates time to exploring the social media and FB environments.
  • New Features: Your Nonprofit’s Page Administrator Can Now…
    • Post on other pages and profiles as your nonprofit
    • 57. “Like” other pages/ brands as your nonprofit
  • 58. New Features: Your Nonprofit’s Facebook Page Administrator Can Now…
    • Select featured “likes” and featured page owners for display on your page
    • 59. Get filtered news on your organizations Facebook page
  • 60. FB Questions
  • 61. 4 Ways to Build Your Fan Base
    Ask people to join you. E-mail/ Web/Facebook campaigns.
    Incentivize. Donor/ corporate support- $1 per “like”, lump sum for benchmarks reached.Contests/ giveaways.
  • 62.
  • 63. 4 Ways to Build Your Fan Base
    3. Actively participate. “Like” pages of potential partner organizations. Comment on & “like” their posts.
    4. Add value. What can your audience get on your Facebook page that they cannot get anywhere else?
  • 64. “Try not to become a man of success but a man of value.”
    See Content Handout
  • 65. Updates that get attention…
    • Are conversational.
    • 66. Have the “share” factor.
    • 67. Involve real people.
    • 68. Use images.
  • 69. Develop a Facebook Voice.
    • Be real.
    • 70. It’s okay to be witty.
    • 71. Reflect your nonprofit’s personality. Do you have one?
  • Easy ways to lose your “likes”
    • Make every post about the greatness of your organization.
    • 72. Post a bunch of times within a short period of time (like a couple of hours).
    • 73. Invite people to the same event repeatedly.
    • 74. Don’t respond to comments.
  • 75. 43% of Facebook users who “unlike” a brand do so because of too much push marketing
    -ExactTarget.com
  • 76. You don’t need custom tabs for Facebook to work for you.
    But here’s a great example…
  • 77. Realize Bradenton
  • 78.
  • 79.
  • 80.
  • 81.
  • 82. Measuring Success on Facebook
    “Wait, what am I trying to accomplish here?”
    “Who am I trying to reach?”
    “What do I want them to do?”
  • 83. Measuring Success on Facebook
    • Numbers“Likes” on page“Likes” on updates Comments
    Easy to do, but provides a very limited indication of success.
  • 84.
  • 85. Measuring Success on Facebook
    • Do your constituents know more about you?-Survey them about awareness
  • Measuring Success on Facebook
    • Are your constituents regularly engaged with you?-Do they ask questions or contact you on your FB wall? -Do they tag you in posts?
  • Last thoughts before we close?
  • 89. Thank you.
    Susie Bowiesusie@CFSarasota.org941.556.7104