Facebook: Putting Your Nonprofit Face in Front

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This Facebook strategy workshop was shared at a Nonprofit Resource Center workshop at the Womens Resource Center of Manatee County. Presented by Susie Bowie and Suzanne Dameron. Thanks to everyone who joined us!

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  • 1. Define Your Audience.Talk about Nonprofit Organizations and Heather Mansfield. Talk about look and feel of page. What is her audience? She tells us who her audience is ……with her goals. (Go to next slide)
  • 2. Under Info tab, she gives us the 3 goals of Nonprofit organizations.Discuss the 2 audiences.She tells us she is going to do 3 things for 2 groups. Who are they?Gender not important.Generation is not important except as it relates to who might be using FB to communicateWhat are the interests of these 2 groups? (next slide)Question 2: What are possible interests of your audience related to your mission? We’ll go back to Nonprofit Orgs to take a look.
  • 3. Look at first post. Discuss. (next slide)
  • Note how goals of site – promote nonprofits, promote effective FB and build a community of individuals who support non-profits.Now we know something about the interests of the audience.As we return, we’ll begin to become familiar with the lively community of individuals and organizations.Next: Discuss What Are Her Social Media Goals?Promote nonprofit orgs, teach how to use FB effectively, build a community of individuals supporting non profits.Her mission are her social media goals.Let’s look at the rest of her site and how it reflects her goals.
  • New tab: of the month. discuss
  • New tab – webinars - teaching
  • New tab – her blog tech 2.0.If you go there you’ll find out she is already on web 3.0.
  • 8. She also has other customized tabs….discuss.What are her strategies?Promote other non profits.Educate about effective use of FBBuild a community of individuals who support non profitsDiscuss Content Plan.Post content about other nonprofits – media, events, fundraising, imagesPost educational opportunities by Nonprofit orgs – webinars, workshopsPost announcements about blog posts that educate use of social media and FBProvide a forum for individuals to post content, listen and converse.How often does she post?
  • I ‘m just going to be honest about this. The time management gripes about social media drive me nuts. In the end, you’ll just have to decide if social media is worth some of your time or not. And if it is, there are a few things you can be mindful of that will really help…In the 2010 Nonprofit Social Network Survey, nearly 85% of nonprofit survey respondents committed at least ¼ of a full time staff member to maintaining their social networking presence in 2009. Two thirds committed ¼ to ½ of a full-time resource.
  • I ‘m just going to be honest about this. The time management gripes about social media drive me nuts. In the end, you’ll just have to decide if social media is worth some of your time or not. And if it is, there are a few things you can be mindful of that will really help…In the 2010 Nonprofit Social Network Survey, nearly 85% of nonprofit survey respondents committed at least ¼ of a full time staff member to maintaining their social networking presence in 2009. Two thirds committed ¼ to ½ of a full-time resource.
  • I ‘m just going to be honest about this. The time management gripes about social media drive me nuts. In the end, you’ll just have to decide if social media is worth some of your time or not. And if it is, there are a few things you can be mindful of that will really help…In the 2010 Nonprofit Social Network Survey, nearly 85% of nonprofit survey respondents committed at least ¼ of a full time staff member to maintaining their social networking presence in 2009. Two thirds committed ¼ to ½ of a full-time resource.
  • These are your “ground rules.” Written social media guidelines that are incorporated into your nonprofit’s employee handbook will help protect you, give your staff and volunteers an idea of what’s okay to mention in this sort of forum. If you did get an inappropriate post, they’ll also provide a framework for reporting that person so they aren’t able to post or comment any longer.
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