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Onserts presentation



Onserts - Sticky notes on newspaper

Onserts - Sticky notes on newspaper



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Onserts presentation Onserts presentation Presentation Transcript

  • Onserts - An overview sticking it to your customers in style
    • Onserts are sticky notes carrying key marketing messages applied to the front of a newspaper
    • Easily retainable onserts can be used as:
      • A reminder
      • A coupon
      • Key info - telephone number or web address
      • Pointer to an in-paper ad
    What are onserts? sticking it to your customers in style
    • The onserts are applied to free newspaper publications
    • A majority of free newspapers accept onserts along for a coverage of around 17 million homes in the UK
    • This is either done by hand or mechanically by the publisher
    • The items are then delivered with your message right on the front of the paper
    How do we do it? Its not rocket science…
    • Associated with the most trusted of media – regional press
    • High Impact
    • Cost Effective
    • Easily Retainable
    • Targeted
    • Creative Opportunity
    • Can be used on their own or in conjunction with in paper advertisements
    The Benefits … but it works!
    • Shape
    • Choose your preferred shape from a variety of options, square, rectangle or even die cut into the shape of your product or logo
    • Colour
    • A range of pastel or brilliant colours post-its
    • Choose from any colour print
    • Scented items
    • Print
    • Double sided print available
    • We can arrange the print and delivery of the post-its
    • So get your creative juices flowing and come up with something different.
    Design & Print You are only limited by your own creativity
  • Masses of Creative Potential!
    • Wraps
    • Costs – Distribution and Print
    • Lead Times
    • Bespoke Campaigns
    General Info Other considerations
    • ‘ Post Its’ can be applied to the full circ of a title, or in the main targeted by…
    • Geography / Demography
    • Arranged by postcode sector – CO 1 1
    • Compatible with all major segmentation products
      • Experian’s Mosaic
      • CACI’s Acorn
      • TGI
    • Radii or traveltimes
    • Customer Data Profiles
    • Housing Development Postcode B98 0GE
    • Target Audience of ABC1 age 25+
    • 15 minute targeted drivetime around the postcode
    • Print and distribution costs for Sticky Ads onto freely distributed newspapers within the target area
    • Targeted Sticky Ads maximise response and return on investment via minimum wastage and maximum impact
    • Different messages can be distributed to different customers, again achieving maximum response and ROI
    Example Of Targeting Hitting the spot!
  • 15 Minutes from B 98 0 showing PC Sectors with an Index of ABC1 25+
  • Onsert Availability within a 15 minute drivetime of B98 0, and an above average concentration of target audience ABC1 25+
    • Round Level is micro sector targeting whereby delivery rounds are profiled using Mosaic groups and types
    • Delivery rounds within your geography are identified
    • Those rounds that contain the highest index of your target audience are then selected for delivery
    Round Level Targeting What is it?
    • Target your customers in groups of approx 200 as opposed to 2500-5000 approx
    • Items can be versioned to meet specific target groups
    • Is available for ‘onsert’ and ‘door to door’ distributions across the Newsquest universe
    • Reduces wastage
    • Maximises return on investment
    Round Level Targeting The Advantages
    • Bob Mead – General Manager
    • Newsquest Direct
    • St Johns House, St Johns Street
    • West Midlands
    • Stourbridge
    • DY 8 1EH
    • t: 01384 444944
    • f: 01384 441666
    • e: bob.mead@nqd.co.uk
    • w: newsquestdirectmidlands.co.uk
    Contact Details Interested? – Call…