Web 1.0 vs. Web 2.0 Flickr Corporate Blogs Content Management Web 1.0 Web 2.0 Moving from ‘Top-Down’ to ‘Bottom – Up’ Approach
Source of Inspiration: Executives
Key Business Drivers: Existing assets, products, and positioning
Customer Involvement: Structured
Tools: Survey, focus groups, storyboards
Bottom Line: Publishing/ pushing content and knowledge
Source of Inspiration: Users
Key Business Drivers: Observations of customer needs
Customer Involvement: Spontaneous
Tools: Search, blogs, smart POS, and intranets
Bottom Line: Harnessing of collective intelligence
time DoubleClick Google AdSense Ofoto Press Release Britannica Online Wikipedia Personal Websites Blogging Superbowl Ads Page Views Cost per click Wikis Taxonomy Folksonomy Differences in Customer Interaction time
"Web 2.0" or two-way dialogue is more about the culture of an organization than its' tools. In a Web 1.0 organization, decision making is hierarchical. A few senior staffers go off on THE ANNUAL RETREAT and return with marching orders. Conversely, in a Web 2.0 environment an organization OPENS the door for staff, volunteers, donors, clients and other key stakeholders to be a part of the decision-making process.
Source: Nonprofit Technology Blog - Inspired by Alison Fine author of Social Momentum: Igniting Change in the Connected Age.
Web 2.0 tools can help you expand your reach and may be a great complement to existing marketing and media. The “viral” nature of the tools can lead to an increase in donations, participation, and sales for the smart charity.
Billions of dollars invested in Civic Engagement & Increase in programs that “do good” – 1.5 million nonprofits but …
Incremental gains in volunteering – 1/3 of the nation and falling since September 11. Increased social isolation – A quarter of Americans feel isolated , more than double since 1985. Decline in civic participation – Civic health at all time low.
Release of white paper that highlights how Millennials are finding the intersection between new social media and social networking – and leveraging it for good.
On and Offline discussions and convenings to help inform and set stage for grant competition (guidelines, grant amounts, structure) and a series of online interviews with some of the most influential Millennials in this space.
Competitive Grant Competition – recognizing Millennials in each of five categories who are demonstrating new and effective ways they are leveraging technology for social change.