Online giving has grown from $250 million in 2000 to more than $4.5 billion in 2005. This represents only 2 – 3% of the $200 billion in individual giving in the U.S. but it is growing rapidly.
Source: e-Philanthropy Foundation
Online giving is particularly cost-effective for charities. While it can $1,25 to raise a dollar from a new donor through direct mail, the costs per dollar of raising money online can be as little as $.05