The State of SEO in 2014

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http://nationalpositionsreviews.com | SEO continues to change, but as long as you are focusing on white hat techniques such as quality content, consistent posting, and optimized HTML and CSS, you should be able to continue to improve your search rankings.

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The State of SEO in 2014

  1. 1. The State of SEO in 2014
  2. 2. Engaging Business Blogs  Blogging is critical for successful branding.  Blog posts keep your site relevant, generate more web traffic, and ultimately lead to more sales.  Blog posts must be fresh, engaging, and give the reader something new to consider.
  3. 3.  Google has changed its algorithm to give heavier weight to content using tags.  Your content should include one H1 tag that will act as your title tag.  All subheadings on your page should use H2 or H3 tags. Use Heading Tags
  4. 4.  Google Authorship is one of the easiest ways to prove your authority on a subject. Take Advantage of Google Authorship  Adding authorship can improve the click-through rate (CTR) by almost 30 percent.  Make sure you are taking advantage of this great marketing tool.
  5. 5.  Short posts, especially those 300 words or less, won’t do as well in search results.  Aim for at least 500-1,000 words with each post.  Longer posts allow you to optimize keywords without stuffing.  Quality content continues to be one of the most important aspects of SEO in 2014. Optimize Blog Post Lengths
  6. 6.  Many people misunderstood the latest Google changes.  Keywords are still relevant, but long tail keywords are the preferred option for web content now.  The key is to focus on natural content and worry less about keywords. Keywords are Still Relevant
  7. 7.  Focus on topics rather than keywords.  Providing information on a relevant topic and keeping your focus on what would best help the searcher should naturally optimize the page.  Too much emphasis on keywords can hurt your site. Topic Targeting
  8. 8.  Written content isn’t the only way to optimize your keywords.  Relevant alt image tags can improve the SEO ranking of the page, and of your entire site.  Make sure you implement tags that suit the images that you use. Alt Image Tags
  9. 9.  URLs should be no more than 100 characters long.  Include location-based keywords for local SEO.  Use hyphens or dashes to separate each word in the URL.  Most content management systems like WordPress will automatically handle URL optimization. Optimized URLs
  10. 10. National Positions offers a full suite of SEO services to keep your company at the top of the search rankings month after month. A sound SEO strategy can yield remarkable results if done correctly. www.nationalpositionsreviews.com 877-866-6699 www.facebook.com/NationalPositions Contact Us
  11. 11. SEO continues to change, but as long as you are focusing on white hat techniques such as quality content, consistent posting, and optimized HTML and CSS, you should be able to continue to improve your search rankings. Description
  12. 12. • Slide 3 – PUBLIC DOMAIN - http://pixabay.com/en/html-file-type-source-code-code-154434/?oq=html • Slide 4 – PUBLIC DOMAIN - http://pixabay.com/en/google-search-engine-browser-search- 76517/?oq=google • Slide 6 – PUBLIC DOMAIN - http://pixabay.com/en/search-box-optic-http-www-13476/?oq=search • Slide 8 – PUBLIC DOMAIN http://pixabay.com/en/internet-content-portal-search- 315132/?oq=internet%20search Image Attribution

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