Video For The Web

VIDEO for the Web Tom Beach @thatbeach tom@thetoolboxinc.com thenon-profittoolbox.com Reiko Beach @reikob Monday, November 9, 2009

What we are going to cover  Why put video on the web  Constructing an effective video  Video Tools  Editing  Video Samples  Resources 2 Monday, November 9, 2009

SO… WHAT ARE YOU GOING TO DO WITH THIS VIDEO AND WHY YOU ARE MAKING THE VIDEO  Online video is now one of the best avenues to engage and market to an online audience  Online video enables you to reach a huge audience for minimal investment Monday, November 9, 2009

VIDEO ENABLES YOU TO COMMUNICATE A MESSAGE ON MULTIPLE LEVELS VIA VISUAL IMAGES, THE SPOKEN WORD, MUSIC AND VISUAL TEXT. Monday, November 9, 2009

VIDEO INCREASES YOUR PRESENCE ON THE WEB Monday, November 9, 2009

CREATES INBOUND LINKS FOR YOUR WEBSITE (SEO) Monday, November 9, 2009

SO YOU THINK YOU WANT TO DO VIDEO…  More than 100,000,000 videos on YouTube  20 hours of video uploaded every minute  More than 200,000 video publishers on YouTube  Amazon has millions of DVDs for sale Monday, November 9, 2009

CONSTRUCTING AN EFFECTIVE VIDEO Probably no one here is planning going to be making the next Harry Potter video Monday, November 9, 2009

CONSTRUCTING A VIDEO  Ideal Video Length  Web viewer’s attention span is about 2 minutes ACT One ACT Two (set-up) (punch line) About 90 About 15 seconds seconds Monday, November 9, 2009

BASIC VIDEOING TIPS  Framing Monday, November 9, 2009

BASIC VIDEOING TIPS - AUDIO/SOUND Audio is the most important part of your video So, use an external microphone. Monday, November 9, 2009

BASIC VIDEOING TOOLS - CAMERAS  Professional quality ($3000-$6000)  Consumer models (HD’s runs $800-1000)  Make sure that your camera has:  A compatible video format for your editing system  A port for an external microphone  Get a tripod  Camcorderinfo.com (resource) Monday, November 9, 2009

BASIC VIDEOING TOOLS - Microphones External microphones: Basically you have a choice of  Omnidirectional  Shotgun  Corded  Wireless Monday, November 9, 2009

BASIC VIDEOING TOOLS - Lighting  Light is important  Doesn’t always need to be “professional” light source  work ﬂood lights are cost- effective way to get the job done Monday, November 9, 2009

BASIC VIDEOING TIPS - EDITING  Most important from your camera to your editing system, you have to have formats match.  At minimum you should  add some titling,  create and brand your beginning and end,  take out mistakes or pauses  and add your logo Some editing systems: Imovie, Final Cut Pro (mac) Avid, Premiere for PC’s and online editing: Cuts or JumpCut Monday, November 9, 2009

ENCODING FOR DISTRIBUTION There’s YouTube & then there’s You Tube Make it sharable  TubeMogul- distribute videos to multiple sites  And Multiple ways for others to share your videos Monday, November 9, 2009

ENCODING FOR DISTRIBUTION For the best quality video on line:  Export to H.264  Go for 2-pass high quality  Don’t go below 3400 kbps or 3.4 mbsp  Optimize for download not for streaming  Audio 128 kbps  Use 1280 x 720 for the size or resolution of your video Monday, November 9, 2009

TIPS ON GETTING YOUR VIDEO FOUND  Remember: there are already over 100 million videos on YouTube  Make a “catchy” title – always add the word Video to the title  Just like your web site: add relevant tags  Join a group or make a group  Participate in the YouTube community - subscribe, favorites, friends, comment Monday, November 9, 2009

WHAT’S NEXT? Monday, November 9, 2009

WHAT’S NEXT?  Make more videos – once you have 3 you can create a YouTube Channel, brand it & add more  Participate in the YouTube community, ﬁnd like videos, comment, add them to your favorites  Rate others videos, have your friends rate yours  Share your links (or upload your videos) to Facebook & other community sites Monday, November 9, 2009

NOTE - COPYRIGHT  Read the rules & conditions of YouTube  Know that once you upload a video to YouTube, they own the content  Learn about copyright* & Creative Commons*  Use original or “royalty free*” music, images & video  Learn about Fair Use* & Parody* *Wikipedia is a good place to start Monday, November 9, 2009

VIDEO SAMPLES: Monday, November 9, 2009

 Lastly… Create more videos… Learn More…  Creative Cow: http://creativecow.net/  Lynda: http://www.lynda.com/  Squidoo: http://Squidoo.com/ onlinevideotips Contact us: Tom@thetoolbox.com Find me on Facebook, Linkedin: Tom Beach Twitter: @nptoolbox Monday, November 9, 2009

Video For The Web

by The Non-Profit Toolbox on Nov 09, 2009

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Video For The Web — Presentation Transcript

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