Julia CampbellPresident/CEO of J Campbell Social Marketing           http://www.jcsocialmarketing.com                     ...
About Us J Campbell Social Marketing is a boutique digital  marketing firm based in Beverly, MA. Using online tools such...
Social MediaRULES OF THE ROAD Social media tools are always  changing. “Getting on social media” is  not a marketing str...
Social & Mobile are HOT 67% of online adults use social networking sites.   15% of online adults use Pinterest   13% us...
Social & Mobile are HOT 71% of women are users of social networking sites,  compared with 62% of men. Fully 40% of cell ...
PINTERESTNot just forrecipes andpretty shoes!                #techdaycamp @skullsflying
What is it? “Pinterest is a tool for collecting and organizing things  you love.” Make a wishlist, Plan a trip, Organize...
Pinterest is HOT! Pinterest has almost caught up with Twitter – 15% of  adult U.S. Internet users (16% on Twitter). Pint...
Getting Started Pinterest Brand Pages vs. Personal Profiles    New Pinterest TOS asks you to, if you are using it for   ...
Getting Started 3 main benefits of Business Pages    Account verification – that red check box in the bio!    Access to...
Getting Started Completely fill out the About Us section – keywords, think    of search   Verify the website   Link you...
Getting Followers Pin interesting, visually compelling stuff! Follow others. Repin, comment, Like – engage. Share sele...
What Should I Pin? To get results, you must focus on original content. 80% of people on Pinterest are just re-pinning ot...
Ideas for Great Pins1) Videos from YouTube or Vimeo     Videos of customers, clients using      your product     Testimo...
Ideas for Great Pins        #techdaycamp @skullsflying
Ideas for Great Pins2) Images with text overlay     Statistics     Use your images and inlay text over them     Make su...
Ideas for Great Pins        #techdaycamp @skullsflying
Ideas for Great Pins        #techdaycamp @skullsflying
Ideas for Great Pins        #techdaycamp @skullsflying
Ideas for Great Pins3) Infographics         Taking valuable information and making it visual!         You need to provid...
Ideas for Great Pins        #techdaycamp @skullsflying
Ideas for Great Pins4) Checklists         Pinners love checklists!         Useful information that serves your community...
Ideas for Great Pins        #techdaycamp @skullsflying
Ideas for Great Pins5) Tutorials     Fact: Tutorials see a 42% higher click through rate      (CTR)     http://pinterest...
Ideas for Great Pins        #techdaycamp @skullsflying
Successful Pins…Have clever captions.Use keywords and links (they get hyperlinked).Pins with prices get 36% MORE likes!How...
Case Study - SonySony Electronics   Over 2,500 followers in the first six months since    launching the Sony brand page o...
What Worked  They researched what people were already pinning and   go from there – they found their community.  They cl...
What Worked  They made their website and all products on it Pinterest   friendly  They planned a strategic mix of boards...
What Worked  Pin Deals for Sony on Sale board – where an exclusive     Pinterest offer is unlocked once the deal gets rep...
What’s Hot: PinterestGROUP BOARDS                                     SECRET BOARDS Collaboration                        ...
Pinterest: Tips Find out who’s pinning your stuff!    www.pinterest.com/source/jcsocialmarketing.com              #techd...
For more information,contact us!                                        Julia Campbell, President & CEO                   ...
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Tech day camp pinterest for business

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Slides from Julia Campbell's presentation on Pinterest for Business at Tech Day Camp United Regional Chamber March 23, 2013. Find more social media presentations at www.techdaycamp.com

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Tech day camp pinterest for business

  1. 1. Julia CampbellPresident/CEO of J Campbell Social Marketing http://www.jcsocialmarketing.com Tech Day Camp March 23, 2013#techdaycamp @skullsflying
  2. 2. About Us J Campbell Social Marketing is a boutique digital marketing firm based in Beverly, MA. Using online tools such as social media, blogs and email marketing, we help small businesses and nonprofits grow and reach their customers and supporters. We offer solutions to your social media problems – through training, support and managed services. #techdaycamp @skullsflying
  3. 3. Social MediaRULES OF THE ROAD Social media tools are always changing. “Getting on social media” is not a marketing strategy. Using social media will not compensate for a bad product or service. The tools are (mostly) free – but your time is not. #techdaycamp @skullsflying
  4. 4. Social & Mobile are HOT 67% of online adults use social networking sites.  15% of online adults use Pinterest  13% use Instagram  6% use Tumblr  67% use Facebook  16% use Twitter  20% use LinkedIn #techdaycamp @skullsflying
  5. 5. Social & Mobile are HOT 71% of women are users of social networking sites, compared with 62% of men. Fully 40% of cell phone owners use a social networking site on their phone, and 28% do so on a typical day. #techdaycamp @skullsflying
  6. 6. PINTERESTNot just forrecipes andpretty shoes! #techdaycamp @skullsflying
  7. 7. What is it? “Pinterest is a tool for collecting and organizing things you love.” Make a wishlist, Plan a trip, Organize an event Start a collection, Plan a project #techdaycamp @skullsflying
  8. 8. Pinterest is HOT! Pinterest has almost caught up with Twitter – 15% of adult U.S. Internet users (16% on Twitter). Pinterest has almost 25 million monthly unique visitors. Pinterest posts last longer – Pinterest pins have a half life of over one week. (Tweet is 5-25 minutes; 80 minutes for Facebook) Pinterest is aspirational, not of-the-moment.  All statistics from the Pew Internet & American Life Project (PewInternet.org) #techdaycamp @skullsflying
  9. 9. Getting Started Pinterest Brand Pages vs. Personal Profiles  New Pinterest TOS asks you to, if you are using it for work or promoting any type of commercial activity.  You can convert your existing Personal account or create a new one. (Cannot convert individual boards.) #techdaycamp @skullsflying
  10. 10. Getting Started 3 main benefits of Business Pages  Account verification – that red check box in the bio!  Access to special “Pin It” button and other widgets  First access to new upcoming features (Insights!)  Go to: https://pinterest.com/business/create/ #techdaycamp @skullsflying
  11. 11. Getting Started Completely fill out the About Us section – keywords, think of search Verify the website Link your Facebook account and Twitter account Add bookmarklet to your browser for easy pinning Add “Pin It” buttons to your website – to all pages with images, to all blog posts (they should all have images) To every single product if you have an online store or catalog We are living in a visual world, and Pinterest girls are visual girls! #techdaycamp @skullsflying
  12. 12. Getting Followers Pin interesting, visually compelling stuff! Follow others. Repin, comment, Like – engage. Share select pins on all your social networking sites. You can share Pins on a Personal Facebook profile (not a Business page – yet) and Twitter. Go to: www.woobox.com/pinterest to set up a Pinterest tab and put it on your Facebook Page! #techdaycamp @skullsflying
  13. 13. What Should I Pin? To get results, you must focus on original content. 80% of people on Pinterest are just re-pinning other’s content! To get ROI from Pinterest, you must pin images that:  Link back to your site or blog  Link to your opt-in page  Link to your product page  Link to your YouTube channel (videos are effective) #techdaycamp @skullsflying
  14. 14. Ideas for Great Pins1) Videos from YouTube or Vimeo  Videos of customers, clients using your product  Testimonials from happy customers  Videos on how to use your product  Fun videos  Behind-the-scenes videos  Training videos  Keep them short (15-20 seconds)  Everyone can be a videographer with a smartphone #techdaycamp @skullsflying
  15. 15. Ideas for Great Pins #techdaycamp @skullsflying
  16. 16. Ideas for Great Pins2) Images with text overlay  Statistics  Use your images and inlay text over them  Make sure they link directly to your blog posts or website  Use PicMonkey to easily edit photos  http://pinterest.com/nolandhoshino/infosnaps- causes-and-nonprofits/  Use Quozio to make quotes or text to go with a blog post #techdaycamp @skullsflying
  17. 17. Ideas for Great Pins #techdaycamp @skullsflying
  18. 18. Ideas for Great Pins #techdaycamp @skullsflying
  19. 19. Ideas for Great Pins #techdaycamp @skullsflying
  20. 20. Ideas for Great Pins3) Infographics  Taking valuable information and making it visual!  You need to provide value and build yourself as an expert who shares great resources  Infogr.am – effortless infographics!  What makes a great infographic?  http://marketingland.com/8-experts-talk-about-making- great-infographics-34958  http://pinterest.com/mashable/infographics/  Based on your industry – search #yoga #infographic #techdaycamp @skullsflying
  21. 21. Ideas for Great Pins #techdaycamp @skullsflying
  22. 22. Ideas for Great Pins4) Checklists  Pinners love checklists!  Useful information that serves your community  Examples of checklists:  http://pinterest.com/smeadorganomics/checklists/  http://pinterest.com/gayannl/charts-checklists-tips-hints- guides/  Tip: Make pins TALL, not wide, for more engagement  http://www.socialmediaexaminer.com/b2b-pinterest-tips/ #techdaycamp @skullsflying
  23. 23. Ideas for Great Pins #techdaycamp @skullsflying
  24. 24. Ideas for Great Pins5) Tutorials  Fact: Tutorials see a 42% higher click through rate (CTR)  http://pinterest.com/pinterestbiz/pinterest- tutorials/  http://pinterest.com/smatnics/hair-tutorials/  http://pinterest.com/robayre/brilliant-craft-tutorials- i-need-to-try/ #techdaycamp @skullsflying
  25. 25. Ideas for Great Pins #techdaycamp @skullsflying
  26. 26. Successful Pins…Have clever captions.Use keywords and links (they get hyperlinked).Pins with prices get 36% MORE likes!How to: Add a price to your pinPinterest is not like other social networks – people go there in the mindset to buy.Pinterest has a gift section on their home page and in order to be selected to you need to add a price. #techdaycamp @skullsflying
  27. 27. Case Study - SonySony Electronics  Over 2,500 followers in the first six months since launching the Sony brand page on Pinterest  800% increase in traffic from Pinterest to Sony Store website since launching the page  Pin It button has received more than 10 times the clicks from Sony Store vs. Tweet This button  http://pinterest.com/sonyelectronics/Small businesses can do this too! #techdaycamp @skullsflying
  28. 28. What Worked  They researched what people were already pinning and go from there – they found their community.  They clearly identified their goals:  Drive sales to the website  Increase brand affinity  Grow the Sony community  They planned their boards for 3 months  They launched the boards internally and externally, drawing on their internal cheerleaders #techdaycamp @skullsflying
  29. 29. What Worked  They made their website and all products on it Pinterest friendly  They planned a strategic mix of boards  Lifestyle and fun  Commercial product boards – Brand New Sony Products and Sony on Sale  Retro Sony products and ads  Sony art board – art created with Sony products or logo #techdaycamp @skullsflying
  30. 30. What Worked  Pin Deals for Sony on Sale board – where an exclusive Pinterest offer is unlocked once the deal gets repinned 20 times  They found it very hard to find followers, unlike on Pinterest  Using Pinreach and Curalate for monitoring  Getting their message out on other media – blog, emails, Facebook, etc.  People do like products on Pinterest #techdaycamp @skullsflying
  31. 31. What’s Hot: PinterestGROUP BOARDS SECRET BOARDS Collaboration  Inter-office collaboration tool Showcasing clients/customers  Social media content Demonstrating how to use your development board product  Cultivate ideas that you do Testimonials not want people to see just Promotion – running a contest, yet acknowledging best customers,  Ideas for future presentations online ambassadors Networking  Ideas for blog posts Authority #techdaycamp @skullsflying
  32. 32. Pinterest: Tips Find out who’s pinning your stuff!  www.pinterest.com/source/jcsocialmarketing.com #techdaycamp @skullsflying
  33. 33. For more information,contact us! Julia Campbell, President & CEO Jeannine O’Neil, VP and CMO @skullsflying @Jeannine_ONeil J Campbell Social Marketing Beverly, MA julia@jcsocialmarketing.com 978-578-1328 www.jcsocialmarketing.com #techdaycamp @skullsflying
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