Get Linkedin

Lisa Morrissey & Reiko Beach The Non-Profit Toolbox Tuesday, February 23, 2010

So...what are we going to cover? 1. Social Media 101 2. Overview of LinkedIn 3. Best Practices/Hints & Tips: Profile - Applications - Contacts 4. Review 5. Q & A Tuesday, February 23, 2010

What is Social Media? Talking Participating Networking Sharing Tuesday, February 23, 2010

Social Media A Marathon not a Sprint A Process not an Event Tuesday, February 23, 2010

Social Media Revolution Tuesday, February 23, 2010

Social Media Can be a powerful tool to add to your marketing mix Tools to reach out and connect with clients/ potential clients Your SM message comes before your Audience Tuesday, February 23, 2010

Social Media * builds slowly * provide content Tuesday, February 23, 2010

Tuesday, February 23, 2010

LinkedIn • Allows you to connect TO people • And WITH people, as long as you turn your connections into conversations. Tuesday, February 23, 2010

LI Overview Tuesday, February 23, 2010

profile Tuesday, February 23, 2010

Public Profile Tuesday, February 23, 2010

Tuesday, February 23, 2010

Optimize Your Profile • Use keywords • Up-to-date • Summarize – brief but effective. Tuesday, February 23, 2010

Optimize Your Profile • Use keywords • Up-to-date • Summarize – brief but effective. vv Tuesday, February 23, 2010

Optimize Your Profile • Status Updates – Once a week. • Your Websites: Rename – ‘Market them!” • Blog sites • Twitter Account • Public Profile Tuesday, February 23, 2010

Your professional reputation and relationships matter • Extends far beyond your profile • LinkedIn Recommendations bring liquidity and transparency Tuesday, February 23, 2010

Recommendations • Reputation matters • Transparency matters • Content matters • Recommendations are often mutual • Requesting recommendations is normal Tuesday, February 23, 2010

Applications Tuesday, February 23, 2010

Reading Tuesday, February 23, 2010

Add Links to other Web Content: Your wordpress blog With SlideShare share a presentation you did, or a slide show - portfolio of your work Events you will attend Poll your network for free Twitter - Link your Twitter account Tuesday, February 23, 2010

Connect, Connect, CONNECT! • LinkedIn strengthens and extends your existing network of find photo maybe li blog site trusted contacts. • Discover inside connections • Connect to as many connections as you can Tuesday, February 23, 2010

Connect, Connect, CONNECT! • Participate in groups • Add LI connections – • Webmail Contacts Importer • Colleagues and Classmates • Open Networkers Tuesday, February 23, 2010

Groups • Join Groups • search by keywords, interest • Create your own group Tuesday, February 23, 2010

Answers • Ask a question or answer some questions • Become an “Expert” Tuesday, February 23, 2010

Tools • Tweet deck #in • Ping.fm • Mobile Tuesday, February 23, 2010

Review: LinkedIn is not just a resume, website, online business card •Stay informed about your contact and industry •Find people & knowledge you need to achieve your goals •Control your professional identity online •Create & Collaborate on projects, gather data, share files solve problems Tuesday, February 23, 2010

Review: LinkedIn is not just a resume, website, online business card •Be found for business opportunities & find potential partners •Gain insights from discussions with professionals •Discover connections for jobs and to close deals •Post and distribute jobs, find best talent for your company Tuesday, February 23, 2010

Come to our next event: March 16: James Library, Norwell 9am-12n 3- hour hands-on workshop on Linkedin, Facebook & Twitter: promo code: adclub $49 Tuesday, February 23, 2010

Q&A Connect with us: Lisa Morrissey: Reiko Beach: Lidocg.com TRBDesigns.com LinkedIn: Lisa Morrissey LinkedIn:ReikoBeach Twitter: @Lidocg Twitter: @reikob email: Lisa@thetoolboxinc.com email: Reiko@thetoolboxinc.com The Non-Profit Toolbox: TheNon-ProfitToolbox.com LinkedIn Groups: The Non-Profit Toobox Twitter: @nptoolbox BLOG: TheNon-ProfitToolbox.com/Blog Tuesday, February 23, 2010

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Get Linkedin

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