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Slides from Bob McCarthy's presentation on email marketing at Tech Day Camp - Frankin - Spring 2013.
We all use email in our day-to-day business, but how you use email as a marketing tool is a different story. In this session, you’ll learn how to use email marketing to generate new leads, to nurture existing leads, to convert leads into customers, to produce repeat business and build loyalty with current customers and to reactivate lapsed customers.
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