Digital Branding-8.2013-WordCamp PVD
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Digital Branding-8.2013-WordCamp PVD

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Branding you and your business across Social Media platforms, some WordPress plugins to use, basic uses & tips for popluar social media sites such as Facebook, Twitter, Linkedin, Pinterst, YouTube.

Branding you and your business across Social Media platforms, some WordPress plugins to use, basic uses & tips for popluar social media sites such as Facebook, Twitter, Linkedin, Pinterst, YouTube.

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    Digital Branding-8.2013-WordCamp PVD Digital Branding-8.2013-WordCamp PVD Presentation Transcript

    • Digital Branding with WordPress for You & Your Business by: Reiko Beach TRB Design, Inc. The Toolbox, Inc.
    • Me
    • • What is digital branding • You and your business • WordPress plugins & tips • Overview of some Social Media Tools & how to use them effectively
    • What is Digital Branding • “Using digital media to create, build, manage • and revitalize the relationships between a • brand and its audiences.” http://www.2bornot2b.ca/Branding-Dictionary.html
    • the way we communicate the way we see the world the way we live Digital Technology has changed:
    • You and your business What are some of ways you differentiate between you and your business on and off line?
    • Both you and your brand are important. Great Digital Branding takes both into account. In this age of product abundance, it’s more important than ever to have a strong brand to differentiate your company, product or service.
    • Create an on line strategy
    • Your WordPress Website • Is it easy to find you across platforms?
    • Your WordPress Website • Themes that include social media buttons • Use Plug-ins, here are a couple: ✦ Social Media Badge Widget ✦ Floating Social Media Links ✦ Floating Social Media Icons
    • Your WordPress Website • Wibiya – http://wibiya.conduit.com
    • Your WordPress Website • Is it easy to share your content? http://www.socialmediaexaminer.com/
    • Your WordPress Website • Plugins that do that - Just a very few: – Share Buttons by AddToAny – Sharaholic – Socialize (Jon Bishop)
    • Your WordPress Website • Is it mobile/responsive
    • Your WordPress Website • Responsive theme • Some Mobile Plugins: • WP Touch • WP Mobile Detector
    • Content Creation As technology has evolved, Google (and other search engines) are using advanced formulas that determine how frequently you post and update your website http://socialmediatoday.com/nicolebeachum/1338806/blogging-more-important-today-ever
    • Content Creation • Your Blog – There is no better way to add relevant content to your website on a regular basis than to utilize a blog. http://problogservice.com/2010/05/31/which-blog-hosting-strategy-has-higher-seo-results/
    • Your WordPress Website Use post categories to sort your content.
    • Your WordPress Website • Use post categories on pages Add a custom field to your page Turn it on by going to screen options
    • Your WordPress Website • Use post categories on pages Add a custom field to your page Turn it on by going to screen options
    • Your WordPress Website • In Custom Fields under Name: query_args
    • Your WordPress Website • In Custom Fields under Value: cat=1,2,3 (category ID #)
    • Your WordPress Website • Find category ID #: Go to Posts>>categories click on name
    • Your WordPress Website • Find category ID #: It will display in the browser bar In this case it is category 3
    • Content Creation • SEO Plugins • WordPress SEO by Yoast • All-in-One-SEO
    • Content Creation • Broadcast your post plugin • Social
    • Where else do you create your content?
    • Content Creation • Share content • Find friends • Connect • Establish relationships • Comment Basic Characteristics of Social Networking sites
    • Some General SM Guidelines • The Internet is a Communications Tool, Not a Broadcast Tool. • Treat each network separately • Focus on creating valuable conversation topics – inspire valuable ideas • Invest in relationships • Be Authentic • Stay consistent on your • messaging • branding
    • Where else can you create your content? • Share presentations that you have • Create slideshows of your portfolio • Share publicly or privately • Embed slideshows on your website/blog • Great place to search for information
    • Content Creation • Where else can you create your content? Instagram – Owned by FaceBook is a way to share your life/business with friends/clients customers through a series of pictures (and now videos). • 100 million users • Posting forty million photos a day Vine – Owned by Twitter - is a way to share through short 6 second videos – 13 million users Vine videos are being posted to Twitter at the rate of 9 per second, up from 5 per second two months ago.* *According to a study by video tech firm Unruly
    • Content Creation • According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network. • 900 million users • YouTube mobile gets 600 million views every day • #2 for search http://www.viralblog.com/research-cases/youtube-statistics/
    • Content Creation • Where else can you create your content? Photo sharing sites: http://www.viralblog.com/research-cases/youtube-statistics/
    • Where do you create your content? Take your content from these sites and insert them into your website/blog post
    • Where do you Promote your content?
    • Promotion • Moms are 61 percent more likely to visit Pinterest than the average American. • 25 million users • 81 percent of U.S. online consumers trust information and advice from Pinterest http://www.digiday.com/brands/15-stats-retailers-should-know-about-pinterest/
    • Promotion http://www.digiday.com/brands/15-stats-retailers-should-know-about-pinterest/ Tips: • Add boards about • Your business • Good business books • Topics about your business • Your interests
    • Promotion Google+ has passed Twitter and is now the second-biggest social platform worldwide with 343 million active users. Connected to all your Google products http://www.jeffbullas.com/2013/05/06/21-awesome-social-media-facts-figures-and-statistics-for-2013/
    • Promotion http://www.jeffbullas.com/2013/05/06/21-awesome-social-media-facts-figures-and-statistics-for-2013/ Tips: • Create circles with people in your business • Associations • Local networkers • Create a business profile • Google local-claim your business
    • Promotion Twitter’s active usage grew by 40 percent in 2012 to 288 million users. 140 characters Micro-blogging Good Resource: http://mashable.com/guidebook/twitter/
    • Promotion Tips: • Use your background image to say something about you • Edit your profile – say something about you • Find people in your occupation to follow • Utilize search and 3rd party tools like tweetdeck or hootsuite • Use # “hashtags”
    • Promotion • Over 225 million users • Largest professional network • 2 new members per second • 2.9 million company pages • 2.1 million groups Good Resource: http://linkedintelligence.com/can-linkedin-really-increase-your-sales/
    • Promotion Tips: • Edit your profile – say something about you • Find people in you occupation to follow • Find groups to join • Do recommendations • Changed websites to “other” • Do updates
    • Promotion Profile Groups Pages Personal use, friends, family, can have business connections, can categorize – group your friends. You can have up to 5000 friends, and “like” up to 500 pages. Has “members” used for people with a common interest, can be kept closed, limit members. Can message members Can only be created by a representative of the organization, business, celebrity or band . Are entirely open and searchable. Can add applications and custom tabs. http://socialmediatoday.com/node/1454711
    • Promotion Tips: • A business cannot be a Profile – it violates FB rules. • Have goals • Who is your target? • Cover image should “talk” • Post regularly
    • How to use the tools 1. Create content- embed on blog/website 2. Promote it 3. Refer back to your website
    • Digital Branding • Good digital branding consists of consistent messaging across all platforms • Utilizes the 3 areas of website – content creation and promote • Be consistent with updates and posting to your site and social networks • Make it easy for people to share your content
    • Remember even if you aren’t talking about yourself, someone else might be…
    • 51 Use alerts to know when you are being talked about en.mention.net talkwalker.com/en
    • Questions? » Twitter: @Reikob and @TechDayCamp » Linkedin: ReikoBeach » Reiko@thetoolboxinc.com » phone: 781.987.1655 TRBDesigns.com TheToolboxInc.com Let’s connect: