2011.07.14 center-for-np-success-li

Center for Non-Profit Success
Reiko Beach The Non-Profit Toolbox
For Non-Profits
http://yir.linkedinlabs.com/

Questions

What will I be covering today?
Social Media Basics
LinkedIn Overview
Terms of use
Etiquette
Using Apps
Browser/Mobile tools
Linkedin Pro

Social Media is…
Using the internet to share information, collaborate and have conversations
Web tools to reach out and connect with people as you turn your connections to conversations

Social Media is…

Social Media Funnel
SHARING and
Your message comes before your audience

Largest ProfessionalNetwork
Over 100 million users
Users are:
Affluent
Over 50% represent senior management
Highly educated
Hold influential positions
http://www.onlinemba.com/linkedin/
http://press.linkedin.com/about

Why should NPO’s be on LinkedIn ?
Can find experts to help solve problems/answer questions
Can find others that might be interested in your cause
possible board members
connect, recruit and assess skills of volunteers
Donors
Promote events
Connect with younger audience

So How does it work?
Connections
Connections
Connections
http://www.youtube.com/watch?v=2pXWrHN0elg

Get Help
Do Research
Stay up to date
Reconnect
http://www.youtube.com/watch?v=2pXWrHN0elg

Terms of Use (from LinkedIn)
Do:
Comply with the law
Provide accurate information and updates
Use LI in a professional manner
Respect copyright of others
Don’t:
Create a user profile for anyone other than a natural person
Upload a profile image that is not your likeness
http://www.linkedin.com/static?key=user_agreement&trk=hb_ft_userag#pri-10

Terms of Use (from LinkedIn)
LinkedIn may restrict, suspend or terminate the account of any User who abuses or misuses the Services.
Misuse of the Services includes inviting other Users with whom you do not know to connect; abusing the LinkedIn messaging services; creating multiple or false profiles; using the Services commercially without LinkedIn’s authorization, infringing any intellectual property rights, violating any of the Do’s and Don’t
http://www.linkedin.com/static?key=user_agreement&trk=hb_ft_userag#pri-10

LI Etiquette (netiquette)
Do:
Connect with people that you know*
Reply to messages sent directly to you
Have a current, professional photo
Be sure your profile is Public
Recommend other that you have worked with
Request recommendations from contacts (yes it is okay)
Don’t:
Spam email to possible connections or current connections
Flood all your groups with “interesting” articles
Too much Twitter
Photo by KristianBjornard from Flickr

Applications
Add applications to your profile
your wordpress blog
slides (slideshare)
polls
events
files (Box.net)
reading list
Twitter

Applications
add your wordpress or bloglink blog
slides (slideshare)

Applications
polls
events
files (Box.net)
reading

Twitter
Share only tweets with #in or #li

Twitter

Mobile & Web
On your phone
On the web: Browser Tool Box
TweetDeck & other tools

Pro
Portion of Info graphic from Mashable:
http://mashable.com/2011/07/09/linkedin-infographic/

Pro
Pro benefits:
Contact anyone directly
See more profiles
Who’s viewing my profile
Saved Searches
Get intors to companies
See 3rd degree names and group connections
From
$19.95/mo

What Now?
When implementing any Social Media Remember:
Listen before talking
Trust yourself and your staff with Social Media
Trust your fans and your “enemies”
Learn by doing

In conclusion…
strengthens and extends your existing network of trusted contacts.

Questions?
Reiko Beach
The Non-Profit Toolbox
781 987 1655
Twitter & FB: Reikob
LI: reikobeach
Web development, video, web strategy
Oct 22, 2011 @ Quincy, MA
Twitter & FB: TechDayCamp
Twitter & FB: nptoolbox

2011.07.14 center-for-np-success-li

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