2011.07.14 center-for-np-success-li


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  • How many of you are on LinkedIn?Are your Board Members on LI?Are they actively helping to promote your NPO in their profiles?Do you participate in groups? Do you have a group?Go around the room and introduce yourself – (if haven’t already)
  • (launched May 2003)Differences: LI watercooler – FB – outdoor bbq – twitter - barFacebook seems to be geared more toward ‘civilian’ and traditionally ‘social’ population—it is a space where most of interaction is informal, great for more personal interactionsLinkedIn is a professional network for keeping up with important contacts and businesses. An information gathering toolThe average social network user is 37 years old.LinkedIn, high average user age; 44. 68% are over 35 years oldThe average Twitter user is 39 years old.The average Facebook user is 38 years old.Data source: Google Ad Planner (United States demographic data) Feb 201069% make at least $60K, 39% make over $100KOver 50% represent senior managementHighly educated, 74% of all users have a college degree, 26% graduate degreeHold influential positions (As of January 2011, LinkedIn counts executives from all 2010 Fortune 500 companies as members)LinkedIn is about professional connections – a tool for utilizing connections and making new ones.
  • Personal connections from your email listConnections through GroupsGet introductions from connections to others
  • Blog posts will automatically feed to linkedInSildes from Slideshare: my opinion one of the best: you can upload video, do a photo slide show, powerpoint presentations
  • Polls:The Polls application allows you to collect actionable data from your connections and the professional audience on LinkedIn. Instant analytics, send out to your network, great way to get people involved.Events: See what events your entire professional network is attending and find events recommended to you based on your industry and job function.Share files w/box.net: Reading List: way of showing that you are keeping up-to-date in your field, adds some personality, great to see what friends are reading, something to help connect with others.
  • Click on your name on the upper right, go to settings then in profile and manage settings >>TwitterShare only tweets with #in or #li
  • Click on your name on the upper right, go to settings then in profile and manage settings >>TwitterShare only tweets with #in or #li
  • Mobile access: Iphone, Blackberry, Palm, Android all other phones go to: http://m.linkedin.com for mobile accessBrowser button, added to your toolbar: allows you to quick search, access LI directly (IE – pc / Firefox mac & pcTweetDeck allow you access to
  • 2011.07.14 center-for-np-success-li

    1. 1. Center for Non-Profit Success<br />Reiko Beach The Non-Profit Toolbox<br />For Non-Profits<br />http://yir.linkedinlabs.com/<br />
    2. 2. Questions<br />
    3. 3. What will I be covering today?<br />Social Media Basics<br />LinkedIn Overview<br />Terms of use<br />Etiquette<br />Using Apps<br />Browser/Mobile tools<br />Linkedin Pro<br />
    4. 4. Social Media is…<br />Using the internet to share information, collaborate and have conversations<br />Web tools to reach out and connect with people as you turn your connections to conversations<br />
    5. 5. Social Media is…<br />
    6. 6. Social Media Funnel<br />SHARING and<br />Your message comes before your audience<br />
    7. 7. Largest ProfessionalNetwork<br />Over 100 million users<br />Users are:<br />Affluent <br />Over 50% represent senior management<br />Highly educated<br />Hold influential positions <br />http://www.onlinemba.com/linkedin/<br />http://press.linkedin.com/about<br />
    8. 8. Why should NPO’s be on LinkedIn ?<br />Can find experts to help solve problems/answer questions<br />Can find others that might be interested in your cause<br />possible board members<br />connect, recruit and assess skills of volunteers<br />Donors<br />Promote events<br />Connect with younger audience<br />
    9. 9. So How does it work?<br />Connections<br />Connections<br />Connections <br />http://www.youtube.com/watch?v=2pXWrHN0elg<br />
    10. 10. So How does it work?<br />Get Help<br />Do Research<br />Stay up to date<br />Reconnect<br />http://www.youtube.com/watch?v=2pXWrHN0elg<br />
    11. 11. So How does it work?<br />
    12. 12. Terms of Use (from LinkedIn)<br /><ul><li>Do:
    13. 13. Comply with the law
    14. 14. Provide accurate information and updates
    15. 15. Use LI in a professional manner
    16. 16. Respect copyright of others
    17. 17. Don’t:
    18. 18. Create a user profile for anyone other than a natural person
    19. 19. Upload a profile image that is not your likeness</li></ul>http://www.linkedin.com/static?key=user_agreement&trk=hb_ft_userag#pri-10<br />
    20. 20. Terms of Use (from LinkedIn)<br />LinkedIn may restrict, suspend or terminate the account of any User who abuses or misuses the Services. <br />Misuse of the Services includes inviting other Users with whom you do not know to connect; abusing the LinkedIn messaging services; creating multiple or false profiles; using the Services commercially without LinkedIn’s authorization, infringing any intellectual property rights, violating any of the Do’s and Don’t<br />http://www.linkedin.com/static?key=user_agreement&trk=hb_ft_userag#pri-10<br />
    21. 21. LI Etiquette (netiquette)<br /><ul><li>Do:
    22. 22. Connect with people that you know*
    23. 23. Reply to messages sent directly to you
    24. 24. Have a current, professional photo
    25. 25. Be sure your profile is Public
    26. 26. Recommend other that you have worked with
    27. 27. Request recommendations from contacts (yes it is okay)
    28. 28. Don’t:
    29. 29. Spam email to possible connections or current connections
    30. 30. Flood all your groups with “interesting” articles
    31. 31. Too much Twitter</li></ul>Photo by KristianBjornard from Flickr<br />
    32. 32. Applications<br />Add applications to your profile<br />your wordpress blog<br />slides (slideshare)<br />polls <br />events<br />files (Box.net)<br />reading list <br />Twitter<br />
    33. 33. Applications<br /> add your wordpress or bloglink blog<br /> slides (slideshare)<br />
    34. 34. Applications<br /> polls <br /> events<br /> files (Box.net)<br />reading<br />
    35. 35. Twitter<br />Share only tweets with #in or #li<br />
    36. 36. Twitter<br />
    37. 37. Mobile & Web<br />On your phone<br />On the web: Browser Tool Box<br />TweetDeck & other tools<br />
    38. 38. Pro<br />Portion of Info graphic from Mashable:<br />http://mashable.com/2011/07/09/linkedin-infographic/<br />
    39. 39. Pro<br />Pro benefits:<br />Contact anyone directly<br />See more profiles<br />Who’s viewing my profile<br />Saved Searches<br />Get intors to companies<br /> See 3rd degree names and group connections<br />From <br />$19.95/mo<br />
    40. 40. What Now?<br />When implementing any Social Media Remember:<br /><ul><li> Listen before talking
    41. 41. Trust yourself and your staff with Social Media
    42. 42. Trust your fans and your “enemies”
    43. 43. Learn by doing</li></li></ul><li>In conclusion…<br />strengthens and extends your existing network of trusted contacts.<br />
    44. 44. Questions?<br />Reiko Beach<br />The Non-Profit Toolbox<br />781 987 1655<br />Twitter & FB: Reikob<br />LI: reikobeach<br />Web development, video, web strategy<br />Oct 22, 2011 @ Quincy, MA<br />Twitter & FB: TechDayCamp<br />Twitter & FB: nptoolbox<br />