Virtual Appliances: Simplifying Application Deployment and Accelerating Your Journey to the Cloud


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Virtual appliances are the wave of the future, declares IDC, because appliances dramatically simplify application deployment and accelerate the shift to cloud computing. Learn how the landmark strategic partnership between Novell and VMware is delivering innovative appliance versions of VMware products running on SUSE Linux Enterprise Server, and how it can help you move your applications to the cloud. See an exciting demonstration of Novell's award-winning SUSE Studio appliance construction tool, used by software vendors to build appliances in minutes for on-premise and cloud environments, and by enterprises to quickly create optimized Linux image builds. The session will also cover Novell's industry-leading lifecycle management capabilities for appliances. If you're a software vendor, you will leave this session with new ideas on how to simplify delivery of your software, perform appliance lifecycle management and extend your applications to the cloud. If you're an end-user organization, you will learn how to reduce the time spent creating and updating core OS images by 90 percent or more.

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Virtual Appliances: Simplifying Application Deployment and Accelerating Your Journey to the Cloud

  1. 1. Virtual Appliances: Simplifying Application Deployment and Accelerating Your Journey to the Cloud Skip Paul Appliance Architect August 30, 2010 VMworld 2010
  2. 2. Agenda The Value of Virtual Appliances Appliances: The Bridge to the Cloud Novell's Appliance Solutions The Big Picture: Intelligent Workload Management 2 © Novell, Inc. All rights reserved.
  3. 3. The Value Of Virtual Appliances
  4. 4. IT Complexity Keeps Exploding Today Tomorrow (Complex) Technology (More Complex) Evolution SaaS Application IaaS / Public Cloud Virtualization Middleware Appliances ? App Stores Operating System Business ? Realities Virtual machines Greater Business Demands ? ? Budget Pressure Physical machines More Compliance Requirements ? ? ? IaaS / SaaS Private Physical Shorter Cycle Times Public Cloud Cloud 4 © Novell, Inc. All rights reserved.
  5. 5. The Enterprise Wants... Deployment Flexibility App App B C A OS MW OS F HW HW D E Physical Machine Virtual Machine Cloud And Portability With Manageability Use Existing Tools Optimized Fully Supported Hassle-Free Configurations Maintenance 5 © Novell, Inc. All rights reserved.
  6. 6. Market Challenges are Forcing a Shift in How Software is Purchased and Consumed Enterprise Independent Software Vendor • Complexity of software • Long sales cycles acquisition, installation and • Lack of scalable integration continues growing customization • Lower IT budgets with higher • Resource constraints limit the business demands force pursuit of growth opportunities greater creativity and efficiency • High cost of supporting • Requiring more flexible pricing multiple OS platforms and packaging, with easier management and • Complexity of customer maintenance environments increases support needs 6 © Novell, Inc. All rights reserved.
  7. 7. Why Not Do Most of This Just Once? 7 © Novell, Inc. All rights reserved.
  8. 8. Virtual Appliance Defined APP CONFIG CONFIG OS A software application, middleware and operating system – pre-configured and ready to run in a virtual machine such as VMware vSphere 8 © Novell, Inc. All rights reserved.
  9. 9. Appliance Model Will Revolutionize Software Delivery “Businesses are looking for simplified ways to deploy their applications. Software appliances will also help reduce support costs and sales cycle times for ISVs, making the concept attractive for vendors and end users alike.” Al Gillen, IDC $1.2B market for software appliances by 2012* Currently $360 million, growing at 86 percent annually 9 © Novell, Inc. All rights reserved. *IDC Software Appliance Forecast
  10. 10. Dramatic Benefits for Both Enterprises and ISVs Enterprise Independent Software Vendor • Increase agility through faster • Shorten sales cycles deployment • Easily customize application • Achieve installation nirvana stack • Let the vendor manage • Rapidly cloud-enable updating and patching applications • Use optimized • Deliver validated stacks for configurations for maximum physical, virtual and cloud performance and security • Expand into new markets, • Easily move around self- contained workloads such as SMB • Reduce customer support needs 10 © Novell, Inc. All rights reserved.
  11. 11. Adoption is Growing Rapidly SMB and mid-market enterprises are early adopters • 26% of companies with 1,000-2,499 employees have deployed software appliances • 20% of companies with <1,000 employees have deployed appliances Led by manufacturing (23% adoption) & professional services (20%) Top software appliance workloads: • Web Infrastructure (39% of units), Application Development (21%), IT Infrastructure (21%) • Fast growing workloads: Business Applications (169% annual growth), Data Warehousing & Analysis (121%) Source: IDC Software Appliance End User Survey, and IDC Worldwide Software Appliance 2008-2012 Forecast 11 © Novell, Inc. All rights reserved.
  12. 12. Appliances: The Bridge to the Cloud
  13. 13. Where IT Workloads Run Physical, Virtual and Cloud Utilization Percentage of enterprise workloads that will run in physical, virtual and public cloud environments by 2015 Novell estimates based on IDC and Gartner data 13 © Novell, Inc. All rights reserved.
  14. 14. Appliances Are the Bridge to the Cloud + Self-Contained Form Ideal for the Cloud + Uniquely Portable Across Physical, Virtual, Cloud + Gives ISVs an Easier Solution than Multi-tenant SaaS 14 © Novell, Inc. All rights reserved.
  15. 15. Linux is the Choice for Appliances and the Cloud Technical Advantages Business Advantages • Already prevalent and • Flexible licensing proven in the cloud • Simple, easy redistribution • Modular, customizable • Cost-effective and high- operating system performing • Highly reliable and scalable • Fully supported • Built for widest range of • Open source provides platforms freedom and reduces lock-in • Relentless open source innovation 15 © Novell, Inc. All rights reserved.
  16. 16. Novell's Appliance Solutions
  17. 17. A Groundbreaking Partnership • Novell and VMware entered a global OEM relationship in June 2010. • VMware will provide an entitlement for SUSE Linux Enterprise Server with every VMware vSphere installation, starting WEDNESDAY. – VMware will also provide support options for customers taking advantage of this powerful offer. • VMware has selected SUSE Linux Enterprise Server as the standard operating system for all VMware product appliances. 17 © Novell, Inc. All rights reserved.
  18. 18. Novell's Appliance Solutions Enterprises ISVs Products Products Programs • SUSE Studio Online • SUSE Studio Online • SUSE Appliance Program • SUSE Appliance Toolkit • SUSE Appliance Toolkit • SUSE Cloud • SUSE Linux Enterprise • SUSE Linux Enterprise Program Server (with JeOS version) Server (with JeOS version) • SUSE Gallery 18 © Novell, Inc. All rights reserved.
  19. 19. SUSE Studio ™ Fastest and easiest solution for building appliances and OS images for the cloud • Builds custom OS images and complete workloads/appliances for cloud infrastructures • Enterprises can quickly deploy applications on their own OS images or pre-defined public images for the cloud 19 © Novell, Inc. All rights reserved.
  20. 20. Build with SUSE Studio For enterprises, appliances are just the tip of the iceberg. Optimize application stacks Speed stack building and deployment Simplify deployments across physical, virtual and cloud 20 © Novell, Inc. All rights reserved.
  21. 21. Increasing Momentum Stevies – American Business Awards – 2010 Winner Finalist, Best Software Development Solution 2010 eWeek – A Product of the Year, 2009 One of the 10 coolest open source products of 2009 Registered users of Appliances built in ISV users are using SUSE Studio SUSE Studio to date SUSE Studio 21 © Novell, Inc. All rights reserved.
  22. 22. SUSE Studio Demo 22 © Novell, Inc. All rights reserved.
  23. 23. The Big Picture: From Appliances to Intelligent Workloads
  24. 24. Intelligent Workload Management Intelligent Workload Management enables IT organizations to manage and optimize computing resources in a policy-driven, secure and compliant manner across physical, virtual and cloud environments to deliver business services for Intelligent end customers. WORKLOAD Management 24 © Novell, Inc. All rights reserved.
  25. 25. The Workload Lifecycle + Rationalized OS Intelligent Workload + Identity-based + Self-managed Build Both Intelligent and Standard Secure Workloads Across Physical, Virtual, Manage and Cloud Environments Measure 25 © Novell, Inc. All rights reserved.
  26. 26. Virtual Appliances: Simplifying On-Premise and Cloud Deployment Simplify Speed time to Bridge to the software value cloud complexity Manage complexity • Increase agility • Grow business Try today! 26 © Novell, Inc. All rights reserved.
  27. 27. VMworld Sessions TUESDAY IDC Says, “Don't Move to Moscone South the Cloud” Room 310 Richard Whitehead and Ben Goodman 2–3 p.m. WEDNESDAY Super Session: Moscone North Operating Systems Don't Room 134 Matter? Joe Wagner and Raghu Raghuram 4:30–5:30 p.m. © Novell, Inc. All rights reserved.
  28. 28. Unpublished Work of Novell, Inc. All Rights Reserved. This work is an unpublished work and contains confidential, proprietary, and trade secret information of Novell, Inc. Access to this work is restricted to Novell employees who have a need to know to perform tasks within the scope of their assignments. No part of this work may be practiced, performed, copied, distributed, revised, modified, translated, abridged, condensed, expanded, collected, or adapted without the prior written consent of Novell, Inc. Any use or exploitation of this work without authorization could subject the perpetrator to criminal and civil liability. General Disclaimer This document is not to be construed as a promise by any participating company to develop, deliver, or market a product. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. Novell, Inc. makes no representations or warranties with respect to the contents of this document, and specifically disclaims any express or implied warranties of merchantability or fitness for any particular purpose. The development, release, and timing of features or functionality described for Novell products remains at the sole discretion of Novell. Further, Novell, Inc. reserves the right to revise this document and to make changes to its content, at any time, without obligation to notify any person or entity of such revisions or changes. All Novell marks referenced in this presentation are trademarks or registered trademarks of Novell, Inc. in the United States and other countries. All third-party trademarks are the property of their respective owners.