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Twitter training presentation
Twitter training presentation
Twitter training presentation
Twitter training presentation
Twitter training presentation
Twitter training presentation
Twitter training presentation
Twitter training presentation
Twitter training presentation
Twitter training presentation
Twitter training presentation
Twitter training presentation
Twitter training presentation
Twitter training presentation
Twitter training presentation
Twitter training presentation
Twitter training presentation
Twitter training presentation
Twitter training presentation
Twitter training presentation
Twitter training presentation
Twitter training presentation
Twitter training presentation
Twitter training presentation
Twitter training presentation
Twitter training presentation
Twitter training presentation
Twitter training presentation
Twitter training presentation
Twitter training presentation
Twitter training presentation
Twitter training presentation
Twitter training presentation
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Twitter training presentation

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Slides from internal Twitter training webinar at Novell.

Slides from internal Twitter training webinar at Novell.

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Transcript

  • 1. Training:15 things you can do with Twitter Frank Days December 2010
  • 2. Agenda • Background • Why you should care • 15 things you can do2 © Novell, Inc. All rights reserved.
  • 3. Twitter background • Founded 2006 • Microblogging • 140 character “tweets” • Follow others streams • Open API/rapid innovation3 © Novell, Inc. All rights reserved.
  • 4. Why you should care about Twitter • 175 million users • 65 million tweets a day • Real-time news source • Connect with key influencers • Macro and micro-celebrities4 © Novell, Inc. All rights reserved.
  • 5. Member demographics • More female • 18-34 • More affluent • College Demographics from Quantcast • Young kidsQuantcast 5 © Novell, Inc. All rights reserved.
  • 6. Novell Twitter strategy• Official Novell account• Share news, updates, blogs...• Connect with influencers, customers and partners• Support accounts by product and functions• Amplify messages 6 © Novell, Inc. All rights reserved.
  • 7. “Twettiquette” or Twitter etiquette • The rules are there are no rules – Wide open – Lots of shouting – Lots of background noise • Share things of value • Add to conversation7 © Novell, Inc. All rights reserved.
  • 8. 15 things you can do on Twitter8 © Novell, Inc. All rights reserved.
  • 9. Before we start: a Twitter primer Tweet: 140 character message sent over Twitter Retweet or RT: To repeat someones tweet @reply: To respond to someones tweet Follower: Someone who is watching your tweets Following: Watching someone elses tweets Hashtag: Conversation theme typically denoted with a # before a word Tweetup: An informal in person meetup among twitterers Tweep: Slang for your people or peeps DM: Direct message sent from one user to another Fail whale: Image shown when Twitter is down OH: Overheard – people often tweet entertaining things they have heard9 © Novell, Inc. All rights reserved.
  • 10. For Beginning users...10 © Novell, Inc. All rights reserved.
  • 11. 1. Follow Novell • Help spread the word • Make it easier for people to find our stuff • Amplify our messages11 © Novell, Inc. All rights reserved.
  • 12. 2. Follow competitors • Know what they are saying • What news is breaking • Who they are following12 © Novell, Inc. All rights reserved.
  • 13. 3. Follow coworkers • Go to Novell account • Check out ”Novellpeeps” list • 152 members • Most will follow back • Let us know if you want to be on list13 © Novell, Inc. All rights reserved.
  • 14. 4. Share Novell content14 © Novell, Inc. All rights reserved.
  • 15. 5. Add to your email signature15 © Novell, Inc. All rights reserved.
  • 16. 6. Follow someone fun16 © Novell, Inc. All rights reserved.
  • 17. For Intermediate Users...17 © Novell, Inc. All rights reserved.
  • 18. 7. Get a Twitter client like Tweetdeck18 © Novell, Inc. All rights reserved.
  • 19. 8. Setup a Twitter search http://search.twitter.com19 © Novell, Inc. All rights reserved.
  • 20. 9. Retweet someone you dont know20 © Novell, Inc. All rights reserved.
  • 21. 10. @reply someone – it is flattering21 © Novell, Inc. All rights reserved.
  • 22. 11. Use a URL shortener22 © Novell, Inc. All rights reserved.
  • 23. 12. Dont use all 140 characters23 © Novell, Inc. All rights reserved.
  • 24. 12. Monitor some hashtags24 © Novell, Inc. All rights reserved.
  • 25. For Advanced Users...25 © Novell, Inc. All rights reserved.
  • 26. 10. Create a list26 © Novell, Inc. All rights reserved.
  • 27. 11. Attend a tweetup at a tradeshow27 © Novell, Inc. All rights reserved.
  • 28. 12. Visit a directory site • Wefollow.com • Twellow.com28 © Novell, Inc. All rights reserved.
  • 29. 13. Cotweet to share your account29 © Novell, Inc. All rights reserved.
  • 30. 14. See if you are “kind of a big deal”... • Klout • TwitterGrader • Twinfluence30 © Novell, Inc. All rights reserved.
  • 31. 15. Check out Mashable and Techcrunch31 © Novell, Inc. All rights reserved.
  • 32. Where to learn more... • Online resources – Mashable.com – Techcrunch.com – Marketingprofs.com – MPDailyfix.com – Copyblogger.com • Articles – http://www.delicious.com/novell_novl/socialmedia32 © Novell, Inc. All rights reserved.

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