Training:15 things you can do with Twitter Frank Days December 2010
Agenda    •   Background    •   Why you should care    •   15 things you can do2   © Novell, Inc. All rights reserved.
Twitter background    •   Founded 2006    •   Microblogging    •   140 character “tweets”    •   Follow others streams    ...
Why you should care about Twitter    •   175 million users    •   65 million tweets a day    •   Real-time news source    ...
Member demographics     •   More female     •   18-34     •   More affluent     •   College                               ...
Novell Twitter strategy•   Official Novell account•   Share news, updates, blogs...•   Connect with influencers,    custom...
“Twettiquette” or Twitter etiquette    •   The rules are there are no rules         –   Wide open         –   Lots of shou...
15 things you can do on Twitter8   © Novell, Inc. All rights reserved.
Before we start: a Twitter primer    Tweet: 140 character message sent over Twitter    Retweet or RT: To repeat someones t...
For Beginning users...10   © Novell, Inc. All rights reserved.
1. Follow Novell                                           •   Help spread the word                                       ...
2. Follow competitors                                           •   Know what they are saying                             ...
3. Follow coworkers                                           •   Go to Novell account                                    ...
4. Share Novell content14   © Novell, Inc. All rights reserved.
5. Add to your email signature15   © Novell, Inc. All rights reserved.
6. Follow someone fun16   © Novell, Inc. All rights reserved.
For Intermediate Users...17   © Novell, Inc. All rights reserved.
7. Get a Twitter client like Tweetdeck18   © Novell, Inc. All rights reserved.
8. Setup a Twitter search                                           http://search.twitter.com19   © Novell, Inc. All right...
9. Retweet someone you dont know20   © Novell, Inc. All rights reserved.
10. @reply someone – it is flattering21   © Novell, Inc. All rights reserved.
11. Use a URL shortener22   © Novell, Inc. All rights reserved.
12. Dont use all 140 characters23   © Novell, Inc. All rights reserved.
12. Monitor some hashtags24   © Novell, Inc. All rights reserved.
For Advanced Users...25   © Novell, Inc. All rights reserved.
10. Create a list26   © Novell, Inc. All rights reserved.
11. Attend a tweetup at a tradeshow27   © Novell, Inc. All rights reserved.
12. Visit a directory site     •   Wefollow.com     •   Twellow.com28   © Novell, Inc. All rights reserved.
13. Cotweet to share your account29   © Novell, Inc. All rights reserved.
14. See if you are “kind of a big deal”...     •   Klout     •   TwitterGrader     •   Twinfluence30   © Novell, Inc. All ...
15. Check out Mashable and Techcrunch31   © Novell, Inc. All rights reserved.
Where to learn more...     •   Online resources           –   Mashable.com           –   Techcrunch.com           –   Mark...
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Twitter training presentation

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Twitter training presentation

  1. 1. Training:15 things you can do with Twitter Frank Days December 2010
  2. 2. Agenda • Background • Why you should care • 15 things you can do2 © Novell, Inc. All rights reserved.
  3. 3. Twitter background • Founded 2006 • Microblogging • 140 character “tweets” • Follow others streams • Open API/rapid innovation3 © Novell, Inc. All rights reserved.
  4. 4. Why you should care about Twitter • 175 million users • 65 million tweets a day • Real-time news source • Connect with key influencers • Macro and micro-celebrities4 © Novell, Inc. All rights reserved.
  5. 5. Member demographics • More female • 18-34 • More affluent • College Demographics from Quantcast • Young kidsQuantcast 5 © Novell, Inc. All rights reserved.
  6. 6. Novell Twitter strategy• Official Novell account• Share news, updates, blogs...• Connect with influencers, customers and partners• Support accounts by product and functions• Amplify messages 6 © Novell, Inc. All rights reserved.
  7. 7. “Twettiquette” or Twitter etiquette • The rules are there are no rules – Wide open – Lots of shouting – Lots of background noise • Share things of value • Add to conversation7 © Novell, Inc. All rights reserved.
  8. 8. 15 things you can do on Twitter8 © Novell, Inc. All rights reserved.
  9. 9. Before we start: a Twitter primer Tweet: 140 character message sent over Twitter Retweet or RT: To repeat someones tweet @reply: To respond to someones tweet Follower: Someone who is watching your tweets Following: Watching someone elses tweets Hashtag: Conversation theme typically denoted with a # before a word Tweetup: An informal in person meetup among twitterers Tweep: Slang for your people or peeps DM: Direct message sent from one user to another Fail whale: Image shown when Twitter is down OH: Overheard – people often tweet entertaining things they have heard9 © Novell, Inc. All rights reserved.
  10. 10. For Beginning users...10 © Novell, Inc. All rights reserved.
  11. 11. 1. Follow Novell • Help spread the word • Make it easier for people to find our stuff • Amplify our messages11 © Novell, Inc. All rights reserved.
  12. 12. 2. Follow competitors • Know what they are saying • What news is breaking • Who they are following12 © Novell, Inc. All rights reserved.
  13. 13. 3. Follow coworkers • Go to Novell account • Check out ”Novellpeeps” list • 152 members • Most will follow back • Let us know if you want to be on list13 © Novell, Inc. All rights reserved.
  14. 14. 4. Share Novell content14 © Novell, Inc. All rights reserved.
  15. 15. 5. Add to your email signature15 © Novell, Inc. All rights reserved.
  16. 16. 6. Follow someone fun16 © Novell, Inc. All rights reserved.
  17. 17. For Intermediate Users...17 © Novell, Inc. All rights reserved.
  18. 18. 7. Get a Twitter client like Tweetdeck18 © Novell, Inc. All rights reserved.
  19. 19. 8. Setup a Twitter search http://search.twitter.com19 © Novell, Inc. All rights reserved.
  20. 20. 9. Retweet someone you dont know20 © Novell, Inc. All rights reserved.
  21. 21. 10. @reply someone – it is flattering21 © Novell, Inc. All rights reserved.
  22. 22. 11. Use a URL shortener22 © Novell, Inc. All rights reserved.
  23. 23. 12. Dont use all 140 characters23 © Novell, Inc. All rights reserved.
  24. 24. 12. Monitor some hashtags24 © Novell, Inc. All rights reserved.
  25. 25. For Advanced Users...25 © Novell, Inc. All rights reserved.
  26. 26. 10. Create a list26 © Novell, Inc. All rights reserved.
  27. 27. 11. Attend a tweetup at a tradeshow27 © Novell, Inc. All rights reserved.
  28. 28. 12. Visit a directory site • Wefollow.com • Twellow.com28 © Novell, Inc. All rights reserved.
  29. 29. 13. Cotweet to share your account29 © Novell, Inc. All rights reserved.
  30. 30. 14. See if you are “kind of a big deal”... • Klout • TwitterGrader • Twinfluence30 © Novell, Inc. All rights reserved.
  31. 31. 15. Check out Mashable and Techcrunch31 © Novell, Inc. All rights reserved.
  32. 32. Where to learn more... • Online resources – Mashable.com – Techcrunch.com – Marketingprofs.com – MPDailyfix.com – Copyblogger.com • Articles – http://www.delicious.com/novell_novl/socialmedia32 © Novell, Inc. All rights reserved.
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