Twitter training presentation

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Slides from internal Twitter training webinar at Novell.

Slides from internal Twitter training webinar at Novell.

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Transcript

  • 1. Training:15 things you can do with Twitter Frank Days December 2010
  • 2. Agenda • Background • Why you should care • 15 things you can do2 © Novell, Inc. All rights reserved.
  • 3. Twitter background • Founded 2006 • Microblogging • 140 character “tweets” • Follow others streams • Open API/rapid innovation3 © Novell, Inc. All rights reserved.
  • 4. Why you should care about Twitter • 175 million users • 65 million tweets a day • Real-time news source • Connect with key influencers • Macro and micro-celebrities4 © Novell, Inc. All rights reserved.
  • 5. Member demographics • More female • 18-34 • More affluent • College Demographics from Quantcast • Young kidsQuantcast 5 © Novell, Inc. All rights reserved.
  • 6. Novell Twitter strategy• Official Novell account• Share news, updates, blogs...• Connect with influencers, customers and partners• Support accounts by product and functions• Amplify messages 6 © Novell, Inc. All rights reserved.
  • 7. “Twettiquette” or Twitter etiquette • The rules are there are no rules – Wide open – Lots of shouting – Lots of background noise • Share things of value • Add to conversation7 © Novell, Inc. All rights reserved.
  • 8. 15 things you can do on Twitter8 © Novell, Inc. All rights reserved.
  • 9. Before we start: a Twitter primer Tweet: 140 character message sent over Twitter Retweet or RT: To repeat someones tweet @reply: To respond to someones tweet Follower: Someone who is watching your tweets Following: Watching someone elses tweets Hashtag: Conversation theme typically denoted with a # before a word Tweetup: An informal in person meetup among twitterers Tweep: Slang for your people or peeps DM: Direct message sent from one user to another Fail whale: Image shown when Twitter is down OH: Overheard – people often tweet entertaining things they have heard9 © Novell, Inc. All rights reserved.
  • 10. For Beginning users...10 © Novell, Inc. All rights reserved.
  • 11. 1. Follow Novell • Help spread the word • Make it easier for people to find our stuff • Amplify our messages11 © Novell, Inc. All rights reserved.
  • 12. 2. Follow competitors • Know what they are saying • What news is breaking • Who they are following12 © Novell, Inc. All rights reserved.
  • 13. 3. Follow coworkers • Go to Novell account • Check out ”Novellpeeps” list • 152 members • Most will follow back • Let us know if you want to be on list13 © Novell, Inc. All rights reserved.
  • 14. 4. Share Novell content14 © Novell, Inc. All rights reserved.
  • 15. 5. Add to your email signature15 © Novell, Inc. All rights reserved.
  • 16. 6. Follow someone fun16 © Novell, Inc. All rights reserved.
  • 17. For Intermediate Users...17 © Novell, Inc. All rights reserved.
  • 18. 7. Get a Twitter client like Tweetdeck18 © Novell, Inc. All rights reserved.
  • 19. 8. Setup a Twitter search http://search.twitter.com19 © Novell, Inc. All rights reserved.
  • 20. 9. Retweet someone you dont know20 © Novell, Inc. All rights reserved.
  • 21. 10. @reply someone – it is flattering21 © Novell, Inc. All rights reserved.
  • 22. 11. Use a URL shortener22 © Novell, Inc. All rights reserved.
  • 23. 12. Dont use all 140 characters23 © Novell, Inc. All rights reserved.
  • 24. 12. Monitor some hashtags24 © Novell, Inc. All rights reserved.
  • 25. For Advanced Users...25 © Novell, Inc. All rights reserved.
  • 26. 10. Create a list26 © Novell, Inc. All rights reserved.
  • 27. 11. Attend a tweetup at a tradeshow27 © Novell, Inc. All rights reserved.
  • 28. 12. Visit a directory site • Wefollow.com • Twellow.com28 © Novell, Inc. All rights reserved.
  • 29. 13. Cotweet to share your account29 © Novell, Inc. All rights reserved.
  • 30. 14. See if you are “kind of a big deal”... • Klout • TwitterGrader • Twinfluence30 © Novell, Inc. All rights reserved.
  • 31. 15. Check out Mashable and Techcrunch31 © Novell, Inc. All rights reserved.
  • 32. Where to learn more... • Online resources – Mashable.com – Techcrunch.com – Marketingprofs.com – MPDailyfix.com – Copyblogger.com • Articles – http://www.delicious.com/novell_novl/socialmedia32 © Novell, Inc. All rights reserved.