Joining the Conversation: Strategies for Sharing and Commenting in Social Media  Frank Days Director, New and Social Media...
Agenda  <ul><li>Why participate
Community members
Content and sharing
7 ways to join
7 things before you hit send
Resources </li></ul>
Benefits of social media participation <ul><li>Because they are “social” media
Meet new people with common interests
Build your personal brand
Opportunity to share
Learn from others  </li></ul>
Types of social media participants <ul>Forrester's social technographics ladder </ul>
Building a community: Forrester Groundswell model Social media is about: <ul><li>Listening
Talking
Energizing
Supporting
Embracing </li></ul>
Start by “listening” <ul><li>Blogs
Facebook and LinkedIn groups
Twitter
Google Alerts
Podcasts
Trade press
GroupWise or Google reader for aggregation </li></ul>
Then “talking” <ul><li>When sharing consider </li><ul><li>Will anyone care?
Will anyone read this?
Is this interesting?
Is this original?
Does this add value? </li></ul></ul>
Advice when leaving comments <ul><li>Stay on topic
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Strategies for sharing and commenting in social media

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Slides from internal social media training webinar at Novell.

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  • Version 7.3 Updated November 30, 2009.
  • Give history - 1985
  • Strategies for sharing and commenting in social media

    1. 1. Joining the Conversation: Strategies for Sharing and Commenting in Social Media Frank Days Director, New and Social Media @tangyslice
    2. 2. Agenda <ul><li>Why participate
    3. 3. Community members
    4. 4. Content and sharing
    5. 5. 7 ways to join
    6. 6. 7 things before you hit send
    7. 7. Resources </li></ul>
    8. 8. Benefits of social media participation <ul><li>Because they are “social” media
    9. 9. Meet new people with common interests
    10. 10. Build your personal brand
    11. 11. Opportunity to share
    12. 12. Learn from others </li></ul>
    13. 13. Types of social media participants <ul>Forrester's social technographics ladder </ul>
    14. 14. Building a community: Forrester Groundswell model Social media is about: <ul><li>Listening
    15. 15. Talking
    16. 16. Energizing
    17. 17. Supporting
    18. 18. Embracing </li></ul>
    19. 19. Start by “listening” <ul><li>Blogs
    20. 20. Facebook and LinkedIn groups
    21. 21. Twitter
    22. 22. Google Alerts
    23. 23. Podcasts
    24. 24. Trade press
    25. 25. GroupWise or Google reader for aggregation </li></ul>
    26. 26. Then “talking” <ul><li>When sharing consider </li><ul><li>Will anyone care?
    27. 27. Will anyone read this?
    28. 28. Is this interesting?
    29. 29. Is this original?
    30. 30. Does this add value? </li></ul></ul>
    31. 31. Advice when leaving comments <ul><li>Stay on topic
    32. 32. Contribute new information to the discussion
    33. 33. Don’t comment for the sake of commenting
    34. 34. Make the tone of your message clear
    35. 35. Be succinct
    36. 36. Cite your sources with links or inline quoting
    37. 37. Be courteous
    38. 38. Don’t post when you’re angry, upset, or emotional
    39. 39. Do not feed or tease the trolls </li><ul><ul><li>Source: Steve Rubel, Micro Persuasion blog via the Lifehacker blog </li></ul></ul></ul>
    40. 40. Don't feed the trolls... <ul>“ A troll is someone who posts inflammatory, extraneous, or off-topic messages in an online community ... with the primary intent of provoking other users into a desired emotional response or of otherwise disrupting normal on-topic discussion.” <ul><ul><li>Wikipedia via PCMagazine.com </li></ul></ul></ul><ul>Image source: Wikipedia </ul>
    41. 41. Seven ways to join the conversation...
    42. 42. 1. Connect with people you know <ul><li>Talk with people you know </li><ul><li>Prospects
    43. 43. Customers
    44. 44. Vendors
    45. 45. Peers
    46. 46. Neighbors </li></ul></ul>
    47. 47. 2. Start a conversation <ul><li>Questions work better than statements </li><ul><li>What do you think about … ?
    48. 48. Does anyone know ... ?
    49. 49. How do you ... ? </li></ul><li>These are two way media </li></ul>
    50. 50. 3. Leave a comment <ul><li>Find some place you feel confident
    51. 51. Novell properties/blogs
    52. 52. People you know </li></ul>
    53. 53. 4. Share Novell stuff <ul><li>Marketing is creating new content
    54. 54. “Like” on Facebook
    55. 55. Retweet on Twitter </li></ul>
    56. 56. 5. Ask or answer questions <ul><li>Join groups
    57. 57. Answer questions
    58. 58. Demonstrate your knowledge </li></ul>
    59. 59. <ul>6. Post content to bookmarking sites </ul><ul><li>Help spread the word
    60. 60. Make it easier for people to find
    61. 61. Amplify our messages </li></ul>
    62. 62. 7. Write a guest blog post <ul><li>Blogs are looking for content
    63. 63. We have experts
    64. 64. Often you just have to ask
    65. 65. Targets: </li><ul><li>Syndicated blogs
    66. 66. Partner blogs
    67. 67. Novell blogs </li></ul></ul>Example blog: Cloud Computing Journal
    68. 68. 7 things to consider before hitting send...
    69. 69. 1. Is it consistent with our Internet usage policy?
    70. 70. 2. Does it represent our company values?
    71. 71. 3. How do people behave in the specific community?
    72. 72. 4. Does it add value to the conversation?
    73. 73. 5. Is it authentic and credible?
    74. 74. 6. Is it appropriate for general consumption?
    75. 75. 7. Will anyone care about what you have to say?
    76. 76. When in doubt... <ul><li>Don't
    77. 77. Pause
    78. 78. Ask for advice </li><ul><li>Your manager
    79. 79. Corporate communications
    80. 80. Social media (me) </li></ul></ul>
    81. 81. Novell social media guidelines <ul><li>Review Code of Business Ethics
    82. 82. Attend training
    83. 83. Get familiar with Novell policies
    84. 84. Protect your own privacy
    85. 85. Treat others with respect
    86. 86. Use common sense with controversial topics </li></ul>
    87. 87. NOISE
    88. 88. Think Value
    89. 89. Where to learn more... <ul><li>Online resources </li><ul><li>Mashable.com
    90. 90. Techcrunch.com
    91. 91. Marketingprofs.com
    92. 92. MPDailyfix.com
    93. 93. Copyblogger.com </li></ul><li>Articles </li><ul><li>http://www.delicious.com/novell_novl/socialmedia </li></ul></ul>
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