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Strategies for sharing and commenting in social media
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Strategies for sharing and commenting in social media

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Slides from internal social media training webinar at Novell.

Slides from internal social media training webinar at Novell.

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  • Version 7.3 Updated November 30, 2009.
  • Give history - 1985

Transcript

  • 1. Joining the Conversation: Strategies for Sharing and Commenting in Social Media Frank Days Director, New and Social Media @tangyslice
  • 2. Agenda
    • Why participate
    • 3. Community members
    • 4. Content and sharing
    • 5. 7 ways to join
    • 6. 7 things before you hit send
    • 7. Resources
  • 8. Benefits of social media participation
    • Because they are “social” media
    • 9. Meet new people with common interests
    • 10. Build your personal brand
    • 11. Opportunity to share
    • 12. Learn from others
  • 13. Types of social media participants
      Forrester's social technographics ladder
  • 14. Building a community: Forrester Groundswell model Social media is about:
  • 19. Start by “listening”
  • 26. Then “talking”
    • When sharing consider
      • Will anyone care?
      • 27. Will anyone read this?
      • 28. Is this interesting?
      • 29. Is this original?
      • 30. Does this add value?
  • 31. Advice when leaving comments
    • Stay on topic
    • 32. Contribute new information to the discussion
    • 33. Don’t comment for the sake of commenting
    • 34. Make the tone of your message clear
    • 35. Be succinct
    • 36. Cite your sources with links or inline quoting
    • 37. Be courteous
    • 38. Don’t post when you’re angry, upset, or emotional
    • 39. Do not feed or tease the trolls
        • Source: Steve Rubel, Micro Persuasion blog via the Lifehacker blog
  • 40. Don't feed the trolls...
      “ A troll is someone who posts inflammatory, extraneous, or off-topic messages in an online community ... with the primary intent of provoking other users into a desired emotional response or of otherwise disrupting normal on-topic discussion.”
        • Wikipedia via PCMagazine.com
      Image source: Wikipedia
  • 41. Seven ways to join the conversation...
  • 42. 1. Connect with people you know
  • 47. 2. Start a conversation
    • Questions work better than statements
      • What do you think about … ?
      • 48. Does anyone know ... ?
      • 49. How do you ... ?
    • These are two way media
  • 50. 3. Leave a comment
    • Find some place you feel confident
    • 51. Novell properties/blogs
    • 52. People you know
  • 53. 4. Share Novell stuff
    • Marketing is creating new content
    • 54. “Like” on Facebook
    • 55. Retweet on Twitter
  • 56. 5. Ask or answer questions
    • Join groups
    • 57. Answer questions
    • 58. Demonstrate your knowledge
  • 59.
      6. Post content to bookmarking sites
    • Help spread the word
    • 60. Make it easier for people to find
    • 61. Amplify our messages
  • 62. 7. Write a guest blog post
    • Blogs are looking for content
    • 63. We have experts
    • 64. Often you just have to ask
    • 65. Targets:
      • Syndicated blogs
      • 66. Partner blogs
      • 67. Novell blogs
    Example blog: Cloud Computing Journal
  • 68. 7 things to consider before hitting send...
  • 69. 1. Is it consistent with our Internet usage policy?
  • 70. 2. Does it represent our company values?
  • 71. 3. How do people behave in the specific community?
  • 72. 4. Does it add value to the conversation?
  • 73. 5. Is it authentic and credible?
  • 74. 6. Is it appropriate for general consumption?
  • 75. 7. Will anyone care about what you have to say?
  • 76. When in doubt...
  • 81. Novell social media guidelines
    • Review Code of Business Ethics
    • 82. Attend training
    • 83. Get familiar with Novell policies
    • 84. Protect your own privacy
    • 85. Treat others with respect
    • 86. Use common sense with controversial topics
  • 87. NOISE
  • 88. Think Value
  • 89. Where to learn more...
    • Online resources
    • Articles
      • http://www.delicious.com/novell_novl/socialmedia
  • 94.