• Like
Social media class 4 v2
Upcoming SlideShare
Loading in...5
×

Social media class 4 v2

  • 2,936 views
Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
2,936
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
18
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Class 4:Tips, Tricks and PlanningFrank DaysJanuary 2010
  • 2. Agenda • Tips and Tricks • Exercise • Engagement • Planning2 © Novell, Inc. All rights reserved.
  • 3. Classes Class 1: Intro to Social Media Marketing Class 2: Social Media – The Big Three Class 3: Best of the Rest Class 4: Tips, Tricks and Tools3 © Novell, Inc. All rights reserved.
  • 4. Social Media Framework Content Connections Campaigns How do we make it real? Presence What are the right channels? What are Goals the program goals?4 © Novell, Inc. All rights reserved.
  • 5. Social media goals for Novell5 © Novell, Inc. All rights reserved.
  • 6. 1. Engage with customers, prospects and partners to improve marketing and retention6 © Novell, Inc. All rights reserved.
  • 7. 2. Join conversation and become thought leaders to build awareness and change perceptions7 © Novell, Inc. All rights reserved.
  • 8. 3. Support specific awareness and demand generation goals8 © Novell, Inc. All rights reserved.
  • 9. 4. Improve marketing productivity by amplifying our messaging9 © Novell, Inc. All rights reserved.
  • 10. 5. Provide supporting to customers where they expect us in social media10 © Novell, Inc. All rights reserved.
  • 11. Tools of the trade11 © Novell, Inc. All rights reserved.
  • 12. Forrester Groundwell model Social media is about: • Listening • Talking • Energizing • Supporting • Embracing12 © Novell, Inc. All rights reserved.
  • 13. Listening • Look before you leap • Know what people are saying • Follow the conversation13 © Novell, Inc. All rights reserved.
  • 14. Talking • Leave comments • Create content • Share our stories • Amplify our message14 © Novell, Inc. All rights reserved.
  • 15. Energizing • Rating and reviews • Create a community • Engage that community15 © Novell, Inc. All rights reserved.
  • 16. Supporting • Users supporting users • Novell supporting users • Listen and respond16 © Novell, Inc. All rights reserved.
  • 17. Embracing • Getting closer to customers • Involving in development process • Fast iteration with better information17 © Novell, Inc. All rights reserved.
  • 18. Social media workflow18 © Novell, Inc. All rights reserved.
  • 19. Social media in... • 30 minutes a day: • 60 minutes a day – Put an appointment on calendar – Appointment in afternoon too – Check out feed reader – Create a piece of original > Comment, share or bookmark content – Look at primary channel > Question, comment and respond – Share > New content and updates – Connect > Engage at least one new person/site/blog •19 © Novell, Inc. All rights reserved.
  • 20. Exercise20 © Novell, Inc. All rights reserved.
  • 21. • Identify three potential social media projects • Articulate goals for each21 © Novell, Inc. All rights reserved.
  • 22. In groups of 4 discuss: • Break up by solution or functional area • Discuss what is our social media project? • What do we hope to achieve?22 © Novell, Inc. All rights reserved.
  • 23. Plan Template23 © Novell, Inc. All rights reserved.
  • 24. Step one: Set goals24 © Novell, Inc. All rights reserved.
  • 25. Goal setting questions • Why do you need social media? • How does this fit into strategy? • How are others using social media?25 © Novell, Inc. All rights reserved.
  • 26. What would success look like? • Activity? • Engagement? • Results? • Examples: – What one number are you looking to move? – What five people who need to know about you?26 © Novell, Inc. All rights reserved.
  • 27. Step Two: Identify Channels27 © Novell, Inc. All rights reserved.
  • 28. Focus on tier one sites to start Tier one sites Tier two sites Novell forums Cool Solutions28 © Novell, Inc. All rights reserved.
  • 29. Step Three: Assess Content29 © Novell, Inc. All rights reserved.
  • 30. Content questions • What do you already have? • What can be repurposed? • Who can create content? How frequent? • What are your competitors creating? • What kind of time/budget?30 © Novell, Inc. All rights reserved.
  • 31. Types of Content • Blog posts • Podcasts • Status updates • Presentations • Whitepapers • Short documents • Webcasts/radio • Videos • Flash explainers31 © Novell, Inc. All rights reserved.
  • 32. Step Four: Make Connections32 © Novell, Inc. All rights reserved.
  • 33. Engagement questions• Who are the key influencers?• What are people talking about?• What is your friending/following strategy?• Are there commenting opportunities?• How do we get more connected? User Community - Thousands 33 © Novell, Inc. All rights reserved.
  • 34. Step Five: Create Campaigns34 © Novell, Inc. All rights reserved.
  • 35. Campaign questions • What campaigns are people running? • How successful are they? • What makes them successful? • What ideas do you have? • How will we know if they are successful?35 © Novell, Inc. All rights reserved.
  • 36. Build a timeline36 © Novell, Inc. All rights reserved.
  • 37. Timeline Tasks • Creating strategy and goals • Identify budget/resources • Content strategy • Channels decision • Presence established • Making connections • Create content • Launching campaigns • Reviewing program37 © Novell, Inc. All rights reserved.