Social media class 4 v2

Class 4:Tips, Tricks and PlanningFrank DaysJanuary 2010

Social media in... • 30 minutes a day: • 60 minutes a day – Put an appointment on calendar – Appointment in afternoon too – Check out feed reader – Create a piece of original > Comment, share or bookmark content – Look at primary channel > Question, comment and respond – Share > New content and updates – Connect > Engage at least one new person/site/blog •19 © Novell, Inc. All rights reserved.

What would success look like? • Activity? • Engagement? • Results? • Examples: – What one number are you looking to move? – What five people who need to know about you?26 © Novell, Inc. All rights reserved.

Content questions • What do you already have? • What can be repurposed? • Who can create content? How frequent? • What are your competitors creating? • What kind of time/budget?30 © Novell, Inc. All rights reserved.

Engagement questions• Who are the key influencers?• What are people talking about?• What is your friending/following strategy?• Are there commenting opportunities?• How do we get more connected? User Community - Thousands 33 © Novell, Inc. All rights reserved.

Campaign questions • What campaigns are people running? • How successful are they? • What makes them successful? • What ideas do you have? • How will we know if they are successful?35 © Novell, Inc. All rights reserved.

Timeline Tasks • Creating strategy and goals • Identify budget/resources • Content strategy • Channels decision • Presence established • Making connections • Create content • Launching campaigns • Reviewing program37 © Novell, Inc. All rights reserved.

Social media class 4 v2

by Novell on Apr 29, 2011

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Social media class 4 v2 — Presentation Transcript