Class 3:Best of the restJoe “Zonker” Brockmeier, Kim Groneman,and Frank DaysJanuary 2010
Agenda    •   Homework review    •   Novell communities    •   Blogs    •   Exercise    •   Technical communities    •   B...
Classes    Class 1: Intro to Social Media Marketing    Class 2: Social Media – The Big Three    Class 3: Best of the Rest ...
Social Media Framework               Content                    Connections   Campaigns   How do                          ...
•   Ask a question on LinkedIn, Facebook or Twitter    •   Join one new network    •   Post one piece of content5   © Nove...
Novell Communities6   © Novell, Inc. All rights reserved.
7   © Novell, Inc. All rights reserved.
Novell Hosted Communities    •   User to User Discussions         –   Novell Forums: ~73,000 members               >   Gro...
Novells Community History    1985 – The Source    1986 – CompuServe    1996 – GW Cool Solutions    1997 – Internet (NNTP n...
Why we have Novell communities?     1875 – 2010     Thank you Mr. Bell for     134 wonderful years.     Isnt there somethi...
Tradition          Just because youve always done it that way          doesnt mean its not incredibly stupid.11   © Novell...
Why we have Novell communities?                                           •   Communication                               ...
The Wisdom of Crowds     1906 // Francis Galton13   © Novell, Inc. All rights reserved.
Novells Community Model                                           User Community --Thousands                              ...
Novells Community Model                                  Volunteers ~35                              Novell Knowledge Part...
Novells Community Model                                     Private                                      Private   Public ...
Novells Community Model                                           Lurkers - ?17   © Novell, Inc. All rights reserved.
Blogs18   © Novell, Inc. All rights reserved.
Blogs 101•    “Blog” is a really broad term – it covers any Web site with a     series of chronological updates.•    Updat...
Why Blog?•    Establish “thought leadership”•    Reach new audiences•    Influence the influencers•    Inexpensive and eff...
Content that Matters•   Write for the Web         – Headlines  and ledes matter         – Short is better: Dont be afraid ...
Building YourAudience•    Blogging is a marathon...•    Be generous•    Be useful•    Stir the pot•    Go beyond your blog...
Tools• WordPress• Twitterfeed.com• Posterous• Bit.ly23   © Novell, Inc. All rights reserved.
Example Blogs•    Seths Blog (Seth Godin) http://sethgodin.typepad.com/•    451 CAOS Theory     http://blogs.the451group.c...
Exercise25   © Novell, Inc. All rights reserved.
In groups of 4 discuss:     •   What programs are less effective today? Why?     •   Where can we add social media?26   © ...
Technical Communities27   © Novell, Inc. All rights reserved.
Why are there technical communities?     •   IT people like to discuss, share and opine     •   Place to learn     •   Gat...
Why should we care?     •   Very active/vocal     •   Read alot     •   Care about what peers have to say29   © Novell, In...
Slashdot                                           •   “News for nerds”                                           •   Subm...
Toolbox                                           •   Started as whitepaper site                                          ...
Social Bookmarking32   © Novell, Inc. All rights reserved.
What are social bookmarks?     Social bookmarking is a method for     Internet users to share, organize, search,     and m...
Why should you care?     •   Traffic          –   Digg: 40 million visitors          –   Reddit: 5 million          –   St...
Digg                                           •   Leading social news site                                           •   ...
Delicious                                           •   Social tagging                                           •   Can f...
Reddit                                           •   Vote up or down                                           •   Acquire...
Stumbleupon                                           •   Post links                                           •   People ...
Multimedia39   © Novell, Inc. All rights reserved.
Types of sites     •   Photos     •   Slideware     •   Podcasts40   © Novell, Inc. All rights reserved.
Why you should care     •   Different people learn in different ways41   © Novell, Inc. All rights reserved.
Slideshare                                           •   Presentations                                           •   Tons ...
Flickr                                           •   Popular photo sharing                                               s...
Podcasts                                           •   Audio file (MP3)                                           •   iTun...
Homework45   © Novell, Inc. All rights reserved.
•   Identify three potential social media projects     •   Articulate goals for each     •   Bring to class tomorrow46   ©...
Social media class 3
Upcoming SlideShare
Loading in...5
×

Social media class 3

2,706

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
2,706
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
18
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Social media class 3"

  1. 1. Class 3:Best of the restJoe “Zonker” Brockmeier, Kim Groneman,and Frank DaysJanuary 2010
  2. 2. Agenda • Homework review • Novell communities • Blogs • Exercise • Technical communities • Bookmarking • Multimedia2 © Novell, Inc. All rights reserved.
  3. 3. Classes Class 1: Intro to Social Media Marketing Class 2: Social Media – The Big Three Class 3: Best of the Rest Class 4: Tips, Tricks and Tools3 © Novell, Inc. All rights reserved.
  4. 4. Social Media Framework Content Connections Campaigns How do we make it real? Presence What are the right channels? What are Goals the program goals?4 © Novell, Inc. All rights reserved.
  5. 5. • Ask a question on LinkedIn, Facebook or Twitter • Join one new network • Post one piece of content5 © Novell, Inc. All rights reserved.
  6. 6. Novell Communities6 © Novell, Inc. All rights reserved.
  7. 7. 7 © Novell, Inc. All rights reserved.
  8. 8. Novell Hosted Communities • User to User Discussions – Novell Forums: ~73,000 members > Growing at ~100 new members/day – openSUSE Forums: ~40,000 members • Content Sharing & Collaboration – Cool Solutions: 40,000+ members www.novell.com/communities8 © Novell, Inc. All rights reserved.
  9. 9. Novells Community History 1985 – The Source 1986 – CompuServe 1996 – GW Cool Solutions 1997 – Internet (NNTP news server) 2001 – Basic HTTP (web) front end added Today – PHP based web front end with NNTP backend9 © Novell, Inc. All rights reserved.
  10. 10. Why we have Novell communities? 1875 – 2010 Thank you Mr. Bell for 134 wonderful years. Isnt there something Better? Bring back the party line!10 © Novell, Inc. All rights reserved.
  11. 11. Tradition Just because youve always done it that way doesnt mean its not incredibly stupid.11 © Novell, Inc. All rights reserved.
  12. 12. Why we have Novell communities? • Communication – What does the customer want? – Whats wrong > More post FCS defect reports than all other sources combined > Fast issue identification – Whats right (Whos gonna pay $600 for that!?!) • Customer Satisfaction / Retention – Future revenue & attract new customers – Real world vs. company line > Its an integrated world12 © Novell, Inc. All rights reserved.
  13. 13. The Wisdom of Crowds 1906 // Francis Galton13 © Novell, Inc. All rights reserved.
  14. 14. Novells Community Model User Community --Thousands User Community Thousands14 © Novell, Inc. All rights reserved.
  15. 15. Novells Community Model Volunteers ~35 Novell Knowledge Partners (approx. 25) Enthusiasts & Influencers15 © Novell, Inc. All rights reserved.
  16. 16. Novells Community Model Private Private Public Novell 4 Technical16 © Novell, Inc. All rights reserved.
  17. 17. Novells Community Model Lurkers - ?17 © Novell, Inc. All rights reserved.
  18. 18. Blogs18 © Novell, Inc. All rights reserved.
  19. 19. Blogs 101• “Blog” is a really broad term – it covers any Web site with a series of chronological updates.• Updates can be text, audio, and/or video.• Blogs are conversations. Good blogs are two-way communication, not broadcast. 19 © Novell, Inc. All rights reserved.
  20. 20. Why Blog?• Establish “thought leadership”• Reach new audiences• Influence the influencers• Inexpensive and effective if done right• Communicate directly with your audience• Build trust• Measure success 20 © Novell, Inc. All rights reserved.
  21. 21. Content that Matters• Write for the Web – Headlines and ledes matter – Short is better: Dont be afraid to break it up – Broad strokes: Write for skimmers, not readers• Conversational trumps corporate• Ask yourself “would I bookmark this?”• What are you giving the reader?• Timeliness matters: Blogs are real-time• Perfection is not expected or required, but honesty is 21 © Novell, Inc. All rights reserved.
  22. 22. Building YourAudience• Blogging is a marathon...• Be generous• Be useful• Stir the pot• Go beyond your blog 22 © Novell, Inc. All rights reserved.
  23. 23. Tools• WordPress• Twitterfeed.com• Posterous• Bit.ly23 © Novell, Inc. All rights reserved.
  24. 24. Example Blogs• Seths Blog (Seth Godin) http://sethgodin.typepad.com/• 451 CAOS Theory http://blogs.the451group.com/opensource/• Signal vs. Noise (by 37signals) http://37signals.com/svn/• OReilly Radar http://radar.oreilly.com/ 24 © Novell, Inc. All rights reserved.
  25. 25. Exercise25 © Novell, Inc. All rights reserved.
  26. 26. In groups of 4 discuss: • What programs are less effective today? Why? • Where can we add social media?26 © Novell, Inc. All rights reserved.
  27. 27. Technical Communities27 © Novell, Inc. All rights reserved.
  28. 28. Why are there technical communities? • IT people like to discuss, share and opine • Place to learn • Gather info for puchases28 © Novell, Inc. All rights reserved.
  29. 29. Why should we care? • Very active/vocal • Read alot • Care about what peers have to say29 © Novell, Inc. All rights reserved.
  30. 30. Slashdot • “News for nerds” • Submit and rank stories • Very technical30 © Novell, Inc. All rights reserved.
  31. 31. Toolbox • Started as whitepaper site • Now a tech community • Lots of social media features • Very technical31 © Novell, Inc. All rights reserved.
  32. 32. Social Bookmarking32 © Novell, Inc. All rights reserved.
  33. 33. What are social bookmarks? Social bookmarking is a method for Internet users to share, organize, search, and manage bookmarks of web resources Source: Wikipedia33 © Novell, Inc. All rights reserved.
  34. 34. Why should you care? • Traffic – Digg: 40 million visitors – Reddit: 5 million – Stumbleupon: 5 million • Rapid sharing • Link building Creative Commons attribution34 © Novell, Inc. All rights reserved.
  35. 35. Digg • Leading social news site • General news • Vote or “digg” articles • Questions about neutrality35 © Novell, Inc. All rights reserved.
  36. 36. Delicious • Social tagging • Can friend • Can mark as private • Acquired by Yahoo in 200536 © Novell, Inc. All rights reserved.
  37. 37. Reddit • Vote up or down • Acquired by Conde Naste/Wired in 200637 © Novell, Inc. All rights reserved.
  38. 38. Stumbleupon • Post links • People are served random pages • Based on interests38 © Novell, Inc. All rights reserved.
  39. 39. Multimedia39 © Novell, Inc. All rights reserved.
  40. 40. Types of sites • Photos • Slideware • Podcasts40 © Novell, Inc. All rights reserved.
  41. 41. Why you should care • Different people learn in different ways41 © Novell, Inc. All rights reserved.
  42. 42. Slideshare • Presentations • Tons of traffic • LinkedIn integration42 © Novell, Inc. All rights reserved.
  43. 43. Flickr • Popular photo sharing site • Owned by Yahoo • Source of photos43 © Novell, Inc. All rights reserved.
  44. 44. Podcasts • Audio file (MP3) • iTunes • Also podcast directories • Another place to syndicate content •44 © Novell, Inc. All rights reserved.
  45. 45. Homework45 © Novell, Inc. All rights reserved.
  46. 46. • Identify three potential social media projects • Articulate goals for each • Bring to class tomorrow46 © Novell, Inc. All rights reserved.
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×