Social media class 3

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  • 1. Class 3:Best of the restJoe “Zonker” Brockmeier, Kim Groneman,and Frank DaysJanuary 2010
  • 2. Agenda • Homework review • Novell communities • Blogs • Exercise • Technical communities • Bookmarking • Multimedia2 © Novell, Inc. All rights reserved.
  • 3. Classes Class 1: Intro to Social Media Marketing Class 2: Social Media – The Big Three Class 3: Best of the Rest Class 4: Tips, Tricks and Tools3 © Novell, Inc. All rights reserved.
  • 4. Social Media Framework Content Connections Campaigns How do we make it real? Presence What are the right channels? What are Goals the program goals?4 © Novell, Inc. All rights reserved.
  • 5. • Ask a question on LinkedIn, Facebook or Twitter • Join one new network • Post one piece of content5 © Novell, Inc. All rights reserved.
  • 6. Novell Communities6 © Novell, Inc. All rights reserved.
  • 7. 7 © Novell, Inc. All rights reserved.
  • 8. Novell Hosted Communities • User to User Discussions – Novell Forums: ~73,000 members > Growing at ~100 new members/day – openSUSE Forums: ~40,000 members • Content Sharing & Collaboration – Cool Solutions: 40,000+ members www.novell.com/communities8 © Novell, Inc. All rights reserved.
  • 9. Novells Community History 1985 – The Source 1986 – CompuServe 1996 – GW Cool Solutions 1997 – Internet (NNTP news server) 2001 – Basic HTTP (web) front end added Today – PHP based web front end with NNTP backend9 © Novell, Inc. All rights reserved.
  • 10. Why we have Novell communities? 1875 – 2010 Thank you Mr. Bell for 134 wonderful years. Isnt there something Better? Bring back the party line!10 © Novell, Inc. All rights reserved.
  • 11. Tradition Just because youve always done it that way doesnt mean its not incredibly stupid.11 © Novell, Inc. All rights reserved.
  • 12. Why we have Novell communities? • Communication – What does the customer want? – Whats wrong > More post FCS defect reports than all other sources combined > Fast issue identification – Whats right (Whos gonna pay $600 for that!?!) • Customer Satisfaction / Retention – Future revenue & attract new customers – Real world vs. company line > Its an integrated world12 © Novell, Inc. All rights reserved.
  • 13. The Wisdom of Crowds 1906 // Francis Galton13 © Novell, Inc. All rights reserved.
  • 14. Novells Community Model User Community --Thousands User Community Thousands14 © Novell, Inc. All rights reserved.
  • 15. Novells Community Model Volunteers ~35 Novell Knowledge Partners (approx. 25) Enthusiasts & Influencers15 © Novell, Inc. All rights reserved.
  • 16. Novells Community Model Private Private Public Novell 4 Technical16 © Novell, Inc. All rights reserved.
  • 17. Novells Community Model Lurkers - ?17 © Novell, Inc. All rights reserved.
  • 18. Blogs18 © Novell, Inc. All rights reserved.
  • 19. Blogs 101• “Blog” is a really broad term – it covers any Web site with a series of chronological updates.• Updates can be text, audio, and/or video.• Blogs are conversations. Good blogs are two-way communication, not broadcast. 19 © Novell, Inc. All rights reserved.
  • 20. Why Blog?• Establish “thought leadership”• Reach new audiences• Influence the influencers• Inexpensive and effective if done right• Communicate directly with your audience• Build trust• Measure success 20 © Novell, Inc. All rights reserved.
  • 21. Content that Matters• Write for the Web – Headlines and ledes matter – Short is better: Dont be afraid to break it up – Broad strokes: Write for skimmers, not readers• Conversational trumps corporate• Ask yourself “would I bookmark this?”• What are you giving the reader?• Timeliness matters: Blogs are real-time• Perfection is not expected or required, but honesty is 21 © Novell, Inc. All rights reserved.
  • 22. Building YourAudience• Blogging is a marathon...• Be generous• Be useful• Stir the pot• Go beyond your blog 22 © Novell, Inc. All rights reserved.
  • 23. Tools• WordPress• Twitterfeed.com• Posterous• Bit.ly23 © Novell, Inc. All rights reserved.
  • 24. Example Blogs• Seths Blog (Seth Godin) http://sethgodin.typepad.com/• 451 CAOS Theory http://blogs.the451group.com/opensource/• Signal vs. Noise (by 37signals) http://37signals.com/svn/• OReilly Radar http://radar.oreilly.com/ 24 © Novell, Inc. All rights reserved.
  • 25. Exercise25 © Novell, Inc. All rights reserved.
  • 26. In groups of 4 discuss: • What programs are less effective today? Why? • Where can we add social media?26 © Novell, Inc. All rights reserved.
  • 27. Technical Communities27 © Novell, Inc. All rights reserved.
  • 28. Why are there technical communities? • IT people like to discuss, share and opine • Place to learn • Gather info for puchases28 © Novell, Inc. All rights reserved.
  • 29. Why should we care? • Very active/vocal • Read alot • Care about what peers have to say29 © Novell, Inc. All rights reserved.
  • 30. Slashdot • “News for nerds” • Submit and rank stories • Very technical30 © Novell, Inc. All rights reserved.
  • 31. Toolbox • Started as whitepaper site • Now a tech community • Lots of social media features • Very technical31 © Novell, Inc. All rights reserved.
  • 32. Social Bookmarking32 © Novell, Inc. All rights reserved.
  • 33. What are social bookmarks? Social bookmarking is a method for Internet users to share, organize, search, and manage bookmarks of web resources Source: Wikipedia33 © Novell, Inc. All rights reserved.
  • 34. Why should you care? • Traffic – Digg: 40 million visitors – Reddit: 5 million – Stumbleupon: 5 million • Rapid sharing • Link building Creative Commons attribution34 © Novell, Inc. All rights reserved.
  • 35. Digg • Leading social news site • General news • Vote or “digg” articles • Questions about neutrality35 © Novell, Inc. All rights reserved.
  • 36. Delicious • Social tagging • Can friend • Can mark as private • Acquired by Yahoo in 200536 © Novell, Inc. All rights reserved.
  • 37. Reddit • Vote up or down • Acquired by Conde Naste/Wired in 200637 © Novell, Inc. All rights reserved.
  • 38. Stumbleupon • Post links • People are served random pages • Based on interests38 © Novell, Inc. All rights reserved.
  • 39. Multimedia39 © Novell, Inc. All rights reserved.
  • 40. Types of sites • Photos • Slideware • Podcasts40 © Novell, Inc. All rights reserved.
  • 41. Why you should care • Different people learn in different ways41 © Novell, Inc. All rights reserved.
  • 42. Slideshare • Presentations • Tons of traffic • LinkedIn integration42 © Novell, Inc. All rights reserved.
  • 43. Flickr • Popular photo sharing site • Owned by Yahoo • Source of photos43 © Novell, Inc. All rights reserved.
  • 44. Podcasts • Audio file (MP3) • iTunes • Also podcast directories • Another place to syndicate content •44 © Novell, Inc. All rights reserved.
  • 45. Homework45 © Novell, Inc. All rights reserved.
  • 46. • Identify three potential social media projects • Articulate goals for each • Bring to class tomorrow46 © Novell, Inc. All rights reserved.