Social media class 3

Class 3:Best of the restJoe “Zonker” Brockmeier, Kim Groneman,and Frank DaysJanuary 2010

Novell Hosted Communities • User to User Discussions – Novell Forums: ~73,000 members > Growing at ~100 new members/day – openSUSE Forums: ~40,000 members • Content Sharing & Collaboration – Cool Solutions: 40,000+ members www.novell.com/communities8 © Novell, Inc. All rights reserved.

Novells Community History 1985 – The Source 1986 – CompuServe 1996 – GW Cool Solutions 1997 – Internet (NNTP news server) 2001 – Basic HTTP (web) front end added Today – PHP based web front end with NNTP backend9 © Novell, Inc. All rights reserved.

Why we have Novell communities? • Communication – What does the customer want? – Whats wrong > More post FCS defect reports than all other sources combined > Fast issue identification – Whats right (Whos gonna pay $600 for that!?!) • Customer Satisfaction / Retention – Future revenue & attract new customers – Real world vs. company line > Its an integrated world12 © Novell, Inc. All rights reserved.

Blogs 101• “Blog” is a really broad term – it covers any Web site with a series of chronological updates.• Updates can be text, audio, and/or video.• Blogs are conversations. Good blogs are two-way communication, not broadcast. 19 © Novell, Inc. All rights reserved.

Why Blog?• Establish “thought leadership”• Reach new audiences• Influence the influencers• Inexpensive and effective if done right• Communicate directly with your audience• Build trust• Measure success 20 © Novell, Inc. All rights reserved.

Content that Matters• Write for the Web – Headlines and ledes matter – Short is better: Dont be afraid to break it up – Broad strokes: Write for skimmers, not readers• Conversational trumps corporate• Ask yourself “would I bookmark this?”• What are you giving the reader?• Timeliness matters: Blogs are real-time• Perfection is not expected or required, but honesty is 21 © Novell, Inc. All rights reserved.

Example Blogs• Seths Blog (Seth Godin) http://sethgodin.typepad.com/• 451 CAOS Theory http://blogs.the451group.com/opensource/• Signal vs. Noise (by 37signals) http://37signals.com/svn/• OReilly Radar http://radar.oreilly.com/ 24 © Novell, Inc. All rights reserved.

Why should you care? • Traffic – Digg: 40 million visitors – Reddit: 5 million – Stumbleupon: 5 million • Rapid sharing • Link building Creative Commons attribution34 © Novell, Inc. All rights reserved.

Social media class 3

by Novell on Apr 29, 2011

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