Social media class 1
Upcoming SlideShare
Loading in...5
×
 

Social media class 1

on

  • 1,673 views

 

Statistics

Views

Total Views
1,673
Views on SlideShare
1,672
Embed Views
1

Actions

Likes
0
Downloads
17
Comments
0

1 Embed 1

http://wwwstage.provo.novell.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-ShareAlike LicenseCC Attribution-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Social media class 1 Social media class 1 Presentation Transcript

  • Class 1:Intro to social mediaand inbound marketingFrank DaysDecember 2009
  • Agenda • Overview • Social media and inbound marketing • Novell social media • Channels • Content • Connection2 © Novell, Inc. All rights reserved.
  • Classes Class 1: Intro to Social Media Marketing Class 2: Social Media – The Big Three Class 3: Best of the Rest Class 4: Tips, Tricks and Tools3 © Novell, Inc. All rights reserved.
  • Social Media Framework Content Connections Campaigns How do we make it real? Presence What are the right channels? What are Goals the program goals?4 © Novell, Inc. All rights reserved.
  • Introduction5 © Novell, Inc. All rights reserved.
  • What is Web 2.0?6 © Novell, Inc. All rights reserved.
  • “Web 2.0 is a set of principles and practices that tie together a veritable solar system of sites that demonstrate some or all of those principles, at a varying distance from that core.” - Tim OReilly,OReilly Media7 © Novell, Inc. All rights reserved.
  • It is Behavioral World 1.0 Web 2.0 Publishing Participation Perfection Good enough Company in control User control Rights reserved Rights to share Cost per impression Cost per action Expert knowledge Wisdom of crowds **More at http://oreilly.com/web2/archive/what-is-web-20.html#mememap8 © Novell, Inc. All rights reserved.
  • What is social media?9 © Novell, Inc. All rights reserved.
  • Web 2.0 Ideas + Online Applications • People become content producers • Accessible publishing techniques • Info disseminated through interaction • Broadcast (one to many) to social (many to many) model • Web-based technologies Source: Wikipedia10 © Novell, Inc. All rights reserved.
  • Social Media Components 1 2 3 Concept Media Social interface • Art • Electronic • Community • Information • Verbal • Viral • Meme • Syndication11 © Novell, Inc. All rights reserved.
  • What is inbound marketing?12 © Novell, Inc. All rights reserved.
  • We should do more pulling and less pushing. People choose to consume, share and engage. Consumer overload There is a new model • Consumers inundated • Create attractive content • Tuning out • Optimized for search • Marketing less effective • Shared through social media13 © Novell, Inc. All rights reserved.
  • Outbound vs. Inbound marketing Outbound Inbound Print Ads Blogs, Ebooks, White Papers Television Ads Viral YouTube Videos Cold Calling Search Engine Opt Trade Shows Webinars E-mail Blasts Feed, RSS Credit: blog.hubspot.com14 © Novell, Inc. All rights reserved.
  • What can Social Media do for You?15 © Novell, Inc. All rights reserved.
  • Not a silver bullet but... It can help you • Get closer to customers • Tell your story • Generate more leads16 © Novell, Inc. All rights reserved.
  • but man can’t live by inbound marketing alone...17 © Novell, Inc. All rights reserved.
  • Content Connections Campaigns Goals Presence Goals18 © Novell, Inc. All rights reserved.
  • Social media offer new engagement models for Novell’s prospects, customers, partners and investors19 © Novell, Inc. All rights reserved.
  • Social Media Framework Content Connections Campaigns How do we make it real? Presence What are the right channels? What are Goals the program goals?20 © Novell, Inc. All rights reserved.
  • Content Connections Campaigns Presence Presence Goals21 © Novell, Inc. All rights reserved.
  • Thousands of social media channels Blogs/Microblogs Tools Monitoring Visuals Video Sites Core Networks IT Sites Visuals Link Builders Visuals22 © Novell, Inc. All rights reserved.
  • Novell Presence - Beta Tier One Sites Tier Two Sites Cool Solutions Novell forums23 © Novell, Inc. All rights reserved.
  • Social Networks General purpose – Connecting – Sharing – Communicating Why you should care? – LinkedIn: >40M users – Facebook: >330M users24 © Novell, Inc. All rights reserved.
  • Blogs and Forums • Blogs are still relevant • People have stories • Everyone is a publisher Cool Solutions Novell forums Novell Blogs25 © Novell, Inc. All rights reserved.
  • Video and Podcasts Tell your story – Many ways – In many formats – To many people Also facilitate sharing26 © Novell, Inc. All rights reserved.
  • Photos and Slideware Share: – Presentations – Pictures – Graphics27 © Novell, Inc. All rights reserved.
  • Other Social Media Social Bookmarking – Digg, Delicious, Reddit, Stumbleupon Aggregators – Friendfeed, Netvibes Vertical – Toolbox.com28 © Novell, Inc. All rights reserved.
  • Content Connections Campaigns Content Presence Goals29 © Novell, Inc. All rights reserved.
  • Content is still king!30 © Novell, Inc. All rights reserved.
  • Group Exercise vs What is the difference? • Style • Tone • Length31 © Novell, Inc. All rights reserved.
  • Social media ready content General characteristics – Shorter – Less formal – Imperfect – Easily sharable – Seen it before – Easy to reformat – Catchy title32 © Novell, Inc. All rights reserved.
  • Content Syndication Author once, publish many33 © Novell, Inc. All rights reserved.
  • RSS Feeds • Really simple syndication • Standard Web format • Easily connect and update things34 © Novell, Inc. All rights reserved.
  • Content Connections Campaigns Connections Presence Goals35 © Novell, Inc. All rights reserved.
  • What is an online Community?36 © Novell, Inc. All rights reserved.
  • An online community is... • Connect over computer network • May/may not know offline • Common interests • Share • Discuss37 © Novell, Inc. All rights reserved.
  • Why do we need friends? It is a social medium38 © Novell, Inc. All rights reserved.
  • Question: How do you engage? Friend to few or many? Personal vs. professional? Lurking or oversharing?39 © Novell, Inc. All rights reserved.
  • Simple ways to join the conversation • Search Technorati • Setup Google alerts • Read blogs • Follow people on Twitter • Join LinkedIn groups40 © Novell, Inc. All rights reserved.
  • Commenting etiquette • Add value • Be considerate • Understand norms • Be real • Don’t be a “commentard”41 © Novell, Inc. All rights reserved.
  • Homework42 © Novell, Inc. All rights reserved.
  • • Read Class 2 articles in Delicious account • Post a comment on one blog • Add one post on Novell Twitter, Facebook or LinkedIn page/group Bonus: Retweet or “like” someones post43 © Novell, Inc. All rights reserved.