Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Like this? Share it with your network

Share

LinkedIn training presentation

  • 3,545 views
Uploaded on

Slides from internal LinkedIn training webinar at Novell.

Slides from internal LinkedIn training webinar at Novell.

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
3,545
On Slideshare
3,543
From Embeds
2
Number of Embeds
2

Actions

Shares
Downloads
101
Comments
0
Likes
1

Embeds 2

http://wwwstage.provo.novell.com 1
http://pinterest.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Social Media Training:LinkedInFrank DaysJanuary 2011
  • 2. Agenda • Overview • Why it matters • 15 things • Resources2 © Novell, Inc. All rights reserved.
  • 3. The professional social network • Founded 2002 • Over 90 million users • Business oriented social networking – Build list of trusted connections – Find jobs, people and opportunities – Answers, groups and applications3 © Novell, Inc. All rights reserved.
  • 4. 14 million+ monthly visitors and growing4 © Novell, Inc. All rights reserved.
  • 5. Member demographics • More males • 35+ • No kids • College educated5 © Novell, Inc. All rights reserved. Source: Quantcast.com
  • 6. LinkedIn etiquette • Professional • Less “casual connecting” • Very little noise6 © Novell, Inc. All rights reserved.
  • 7. Novell on LinkedIn• Official Novell group• Feeds/news from – PR Blog – CoolSolutions – News• Groups for solutions and membership 7 © Novell, Inc. All rights reserved.
  • 8. 15 things you can do with LinkedIn8 © Novell, Inc. All rights reserved.
  • 9. Turbocharge your profile so you and Novell get found9 © Novell, Inc. All rights reserved.
  • 10. 1. Add a profile picture10 © Novell, Inc. All rights reserved.
  • 11. 2. Make your profile public • Mark profile public • Mention product and market keywords • Get found in searches11 © Novell, Inc. All rights reserved.
  • 12. 3. Create a “vanity” URL Create a short URL with your keywords12 © Novell, Inc. All rights reserved.
  • 13. 4. Add to your email sig13 © Novell, Inc. All rights reserved.
  • 14. Engage influencers to spread word about Novell14 © Novell, Inc. All rights reserved.
  • 15. 5. Link with customers or partners • When the time is right: – Prospects – Customers – Vendors15 © Novell, Inc. All rights reserved.
  • 16. 6. Participate in groups16 © Novell, Inc. All rights reserved.
  • 17. 7. Check out competitors17 © Novell, Inc. All rights reserved.
  • 18. 8. Update your status18 © Novell, Inc. All rights reserved.
  • 19. 9. Answer questions • Answer questions • Demonstrate your expertise19 © Novell, Inc. All rights reserved.
  • 20. 10. Recommend someone20 © Novell, Inc. All rights reserved.
  • 21. 11. List an event21 © Novell, Inc. All rights reserved.
  • 22. Automate and accelerate LinkedIn usage22 © Novell, Inc. All rights reserved.
  • 23. 12. Get the LinkedIn Toolbar • http://www.linkedin.com/static?key=tools23 © Novell, Inc. All rights reserved.
  • 24. 13. Use Tweetdeck24 © Novell, Inc. All rights reserved.
  • 25. 14. Add Applications • Share presentations • Consult with manager re: privacy • Add blog posts • Keep people abreast of things25 © Novell, Inc. All rights reserved.
  • 26. 15. List your websites • List up to three website links • Examples: – Your blog – Product/solutions pages – Twitter or Facebook links • Title of links with keyword for the search engines26 © Novell, Inc. All rights reserved.
  • 27. Where to learn more... • Online resources – Mashable.com – Techcrunch.com • Articles – http://www.delicious.com/novell_novl/socialmedia27 © Novell, Inc. All rights reserved.