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Social Media Training:
LinkedIn
Frank Days
January 2011
© Novell, Inc. All rights reserved.2
Agenda
• Overview
• Why it matters
• 15 things
• Resources
© Novell, Inc. All rights reserved.3
The professional social network
• Founded 2002
• Over 90 million users
• Business ori...
© Novell, Inc. All rights reserved.4
14 million+ monthly visitors and growing
© Novell, Inc. All rights reserved.5
Member demographics
• More males
• 35+
• No kids
• College educated
Source: Quantcast...
© Novell, Inc. All rights reserved.6
LinkedIn etiquette
• Professional
• Less “casual connecting”
• Very little noise
© Novell, Inc. All rights reserved.7
Novell on LinkedIn
• Official Novell group
• Feeds/news from
– PR Blog
– CoolSolution...
© Novell, Inc. All rights reserved.8
15 things you can do with LinkedIn
© Novell, Inc. All rights reserved.9
Turbocharge your profile
so you and Novell get found
© Novell, Inc. All rights reserved.10
1. Add a profile picture
© Novell, Inc. All rights reserved.11
2. Make your profile public
• Mark profile public
• Mention product and
market keywo...
© Novell, Inc. All rights reserved.12
3. Create a “vanity” URL
Create a short URL with your keywords
© Novell, Inc. All rights reserved.13
4. Add to your email sig
© Novell, Inc. All rights reserved.14
Engage influencers to
spread word about Novell
© Novell, Inc. All rights reserved.15
5. Link with customers or partners
• When the time is right:
– Prospects
– Customers...
© Novell, Inc. All rights reserved.16
6. Participate in groups
© Novell, Inc. All rights reserved.17
7. Check out competitors
© Novell, Inc. All rights reserved.18
8. Update your status
© Novell, Inc. All rights reserved.19
9. Answer questions
• Answer questions
• Demonstrate your
expertise
© Novell, Inc. All rights reserved.20
10. Recommend someone
© Novell, Inc. All rights reserved.21
11. List an event
© Novell, Inc. All rights reserved.22
Automate and accelerate
LinkedIn usage
© Novell, Inc. All rights reserved.23
12. Get the LinkedIn Toolbar
• http://www.linkedin.com/static?key=tools
© Novell, Inc. All rights reserved.24
13. Use Tweetdeck
© Novell, Inc. All rights reserved.25
14. Add Applications
• Share presentations
• Consult with manager re: privacy
• Add ...
© Novell, Inc. All rights reserved.26
15. List your websites
• List up to three website links
• Examples:
– Your blog
– Pr...
© Novell, Inc. All rights reserved.27
Where to learn more...
• Online resources
– Mashable.com
– Techcrunch.com
• Articles...
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LinkedIn training presentation

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Transcript of "LinkedIn training presentation"

  1. 1. Social Media Training: LinkedIn Frank Days January 2011
  2. 2. © Novell, Inc. All rights reserved.2 Agenda • Overview • Why it matters • 15 things • Resources
  3. 3. © Novell, Inc. All rights reserved.3 The professional social network • Founded 2002 • Over 90 million users • Business oriented social networking – Build list of trusted connections – Find jobs, people and opportunities – Answers, groups and applications
  4. 4. © Novell, Inc. All rights reserved.4 14 million+ monthly visitors and growing
  5. 5. © Novell, Inc. All rights reserved.5 Member demographics • More males • 35+ • No kids • College educated Source: Quantcast.com
  6. 6. © Novell, Inc. All rights reserved.6 LinkedIn etiquette • Professional • Less “casual connecting” • Very little noise
  7. 7. © Novell, Inc. All rights reserved.7 Novell on LinkedIn • Official Novell group • Feeds/news from – PR Blog – CoolSolutions – News • Groups for solutions and membership
  8. 8. © Novell, Inc. All rights reserved.8 15 things you can do with LinkedIn
  9. 9. © Novell, Inc. All rights reserved.9 Turbocharge your profile so you and Novell get found
  10. 10. © Novell, Inc. All rights reserved.10 1. Add a profile picture
  11. 11. © Novell, Inc. All rights reserved.11 2. Make your profile public • Mark profile public • Mention product and market keywords • Get found in searches
  12. 12. © Novell, Inc. All rights reserved.12 3. Create a “vanity” URL Create a short URL with your keywords
  13. 13. © Novell, Inc. All rights reserved.13 4. Add to your email sig
  14. 14. © Novell, Inc. All rights reserved.14 Engage influencers to spread word about Novell
  15. 15. © Novell, Inc. All rights reserved.15 5. Link with customers or partners • When the time is right: – Prospects – Customers – Vendors
  16. 16. © Novell, Inc. All rights reserved.16 6. Participate in groups
  17. 17. © Novell, Inc. All rights reserved.17 7. Check out competitors
  18. 18. © Novell, Inc. All rights reserved.18 8. Update your status
  19. 19. © Novell, Inc. All rights reserved.19 9. Answer questions • Answer questions • Demonstrate your expertise
  20. 20. © Novell, Inc. All rights reserved.20 10. Recommend someone
  21. 21. © Novell, Inc. All rights reserved.21 11. List an event
  22. 22. © Novell, Inc. All rights reserved.22 Automate and accelerate LinkedIn usage
  23. 23. © Novell, Inc. All rights reserved.23 12. Get the LinkedIn Toolbar • http://www.linkedin.com/static?key=tools
  24. 24. © Novell, Inc. All rights reserved.24 13. Use Tweetdeck
  25. 25. © Novell, Inc. All rights reserved.25 14. Add Applications • Share presentations • Consult with manager re: privacy • Add blog posts • Keep people abreast of things
  26. 26. © Novell, Inc. All rights reserved.26 15. List your websites • List up to three website links • Examples: – Your blog – Product/solutions pages – Twitter or Facebook links • Title of links with keyword for the search engines
  27. 27. © Novell, Inc. All rights reserved.27 Where to learn more... • Online resources – Mashable.com – Techcrunch.com • Articles – http://www.delicious.com/novell_novl/socialmedia
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