• Like

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

LinkedIn training presentation

  • 2,841 views
Uploaded on

Slides from internal LinkedIn training webinar at Novell.

Slides from internal LinkedIn training webinar at Novell.

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
2,841
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
101
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Social Media Training:LinkedInFrank DaysJanuary 2011
  • 2. Agenda • Overview • Why it matters • 15 things • Resources2 © Novell, Inc. All rights reserved.
  • 3. The professional social network • Founded 2002 • Over 90 million users • Business oriented social networking – Build list of trusted connections – Find jobs, people and opportunities – Answers, groups and applications3 © Novell, Inc. All rights reserved.
  • 4. 14 million+ monthly visitors and growing4 © Novell, Inc. All rights reserved.
  • 5. Member demographics • More males • 35+ • No kids • College educated5 © Novell, Inc. All rights reserved. Source: Quantcast.com
  • 6. LinkedIn etiquette • Professional • Less “casual connecting” • Very little noise6 © Novell, Inc. All rights reserved.
  • 7. Novell on LinkedIn• Official Novell group• Feeds/news from – PR Blog – CoolSolutions – News• Groups for solutions and membership 7 © Novell, Inc. All rights reserved.
  • 8. 15 things you can do with LinkedIn8 © Novell, Inc. All rights reserved.
  • 9. Turbocharge your profile so you and Novell get found9 © Novell, Inc. All rights reserved.
  • 10. 1. Add a profile picture10 © Novell, Inc. All rights reserved.
  • 11. 2. Make your profile public • Mark profile public • Mention product and market keywords • Get found in searches11 © Novell, Inc. All rights reserved.
  • 12. 3. Create a “vanity” URL Create a short URL with your keywords12 © Novell, Inc. All rights reserved.
  • 13. 4. Add to your email sig13 © Novell, Inc. All rights reserved.
  • 14. Engage influencers to spread word about Novell14 © Novell, Inc. All rights reserved.
  • 15. 5. Link with customers or partners • When the time is right: – Prospects – Customers – Vendors15 © Novell, Inc. All rights reserved.
  • 16. 6. Participate in groups16 © Novell, Inc. All rights reserved.
  • 17. 7. Check out competitors17 © Novell, Inc. All rights reserved.
  • 18. 8. Update your status18 © Novell, Inc. All rights reserved.
  • 19. 9. Answer questions • Answer questions • Demonstrate your expertise19 © Novell, Inc. All rights reserved.
  • 20. 10. Recommend someone20 © Novell, Inc. All rights reserved.
  • 21. 11. List an event21 © Novell, Inc. All rights reserved.
  • 22. Automate and accelerate LinkedIn usage22 © Novell, Inc. All rights reserved.
  • 23. 12. Get the LinkedIn Toolbar • http://www.linkedin.com/static?key=tools23 © Novell, Inc. All rights reserved.
  • 24. 13. Use Tweetdeck24 © Novell, Inc. All rights reserved.
  • 25. 14. Add Applications • Share presentations • Consult with manager re: privacy • Add blog posts • Keep people abreast of things25 © Novell, Inc. All rights reserved.
  • 26. 15. List your websites • List up to three website links • Examples: – Your blog – Product/solutions pages – Twitter or Facebook links • Title of links with keyword for the search engines26 © Novell, Inc. All rights reserved.
  • 27. Where to learn more... • Online resources – Mashable.com – Techcrunch.com • Articles – http://www.delicious.com/novell_novl/socialmedia27 © Novell, Inc. All rights reserved.