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LinkedIn training presentation

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Slides from internal LinkedIn training webinar at Novell.

Slides from internal LinkedIn training webinar at Novell.

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  • 1. Social Media Training: LinkedIn Frank Days January 2011
  • 2. © Novell, Inc. All rights reserved.2 Agenda • Overview • Why it matters • 15 things • Resources
  • 3. © Novell, Inc. All rights reserved.3 The professional social network • Founded 2002 • Over 90 million users • Business oriented social networking – Build list of trusted connections – Find jobs, people and opportunities – Answers, groups and applications
  • 4. © Novell, Inc. All rights reserved.4 14 million+ monthly visitors and growing
  • 5. © Novell, Inc. All rights reserved.5 Member demographics • More males • 35+ • No kids • College educated Source: Quantcast.com
  • 6. © Novell, Inc. All rights reserved.6 LinkedIn etiquette • Professional • Less “casual connecting” • Very little noise
  • 7. © Novell, Inc. All rights reserved.7 Novell on LinkedIn • Official Novell group • Feeds/news from – PR Blog – CoolSolutions – News • Groups for solutions and membership
  • 8. © Novell, Inc. All rights reserved.8 15 things you can do with LinkedIn
  • 9. © Novell, Inc. All rights reserved.9 Turbocharge your profile so you and Novell get found
  • 10. © Novell, Inc. All rights reserved.10 1. Add a profile picture
  • 11. © Novell, Inc. All rights reserved.11 2. Make your profile public • Mark profile public • Mention product and market keywords • Get found in searches
  • 12. © Novell, Inc. All rights reserved.12 3. Create a “vanity” URL Create a short URL with your keywords
  • 13. © Novell, Inc. All rights reserved.13 4. Add to your email sig
  • 14. © Novell, Inc. All rights reserved.14 Engage influencers to spread word about Novell
  • 15. © Novell, Inc. All rights reserved.15 5. Link with customers or partners • When the time is right: – Prospects – Customers – Vendors
  • 16. © Novell, Inc. All rights reserved.16 6. Participate in groups
  • 17. © Novell, Inc. All rights reserved.17 7. Check out competitors
  • 18. © Novell, Inc. All rights reserved.18 8. Update your status
  • 19. © Novell, Inc. All rights reserved.19 9. Answer questions • Answer questions • Demonstrate your expertise
  • 20. © Novell, Inc. All rights reserved.20 10. Recommend someone
  • 21. © Novell, Inc. All rights reserved.21 11. List an event
  • 22. © Novell, Inc. All rights reserved.22 Automate and accelerate LinkedIn usage
  • 23. © Novell, Inc. All rights reserved.23 12. Get the LinkedIn Toolbar • http://www.linkedin.com/static?key=tools
  • 24. © Novell, Inc. All rights reserved.24 13. Use Tweetdeck
  • 25. © Novell, Inc. All rights reserved.25 14. Add Applications • Share presentations • Consult with manager re: privacy • Add blog posts • Keep people abreast of things
  • 26. © Novell, Inc. All rights reserved.26 15. List your websites • List up to three website links • Examples: – Your blog – Product/solutions pages – Twitter or Facebook links • Title of links with keyword for the search engines
  • 27. © Novell, Inc. All rights reserved.27 Where to learn more... • Online resources – Mashable.com – Techcrunch.com • Articles – http://www.delicious.com/novell_novl/socialmedia

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