1. The McGraw-Hill 36-Hour Course: Online Marketing
(McGraw-Hill 36-Hour Courses) – On Sale
A crash course on the most dynamic marketing platform today!
Online marketing has evolved far beyond flashy websites and banner ads shouting at
customers about your product. It’s about using an array of Internet tools to build credibility and
visibility, spread your message, and form meaningful customer relationships.
The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the
power of the Web for your marketing goals. It begins with planning and building a website and
then provides in-depth coverage of essential online marketing tools and techniques, such as:
Content marketing and blogging
Social media marketing
Web analytics
Search Engine Optimization (SEO )
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2. E-mail marketing
Online Public Relations
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The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms
and actionable steps. You’re already on your way to Web marketing mastery!
A struggle to get through
This book has been a struggle to read. It’s not the material—the actual instruction is basic online
marketing information that can be found online for free—it’s the writing. For a book with the
McGraw-Hill name attached to it, I expected better. I hate picking on authors; I know how much
work it is to write a book. But in this case I wish a good editor had helped make the book more
readable. As it is, the book is a great lesson in how NOT to write. It’s full of cliches (e.g. There
is no I in TEAM). Lots of exclamation points! And some downright confusing writing.
The book begins with three Online Marketing Rules. Rule #3 states “You have conquered all
three rules by picking up this book. Don’t let it go!” Huh? That’s rule number three?
The author promises “36 action-packed hours that will lead you to web greatness.” The
rationalization for this is that the “Web phenomena Facebook started with only a few hours of
very simple programming (honestly),…
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Online Marketing, Explained Completely and Compellingly
An online marketing book that both educates and inspires
In this comprehensive guide to online marketing, you’ll learn everything you need to know in
order to create and execute a powerful online marketing plan.
Lorrie covers all the components of online marketing:
* Website
* Content Marketing
* Blogging
* Social Media marketing
* Web Analytics
* Search Engine Optimization
* Online Advertising
* Email marketing
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3. * Online public relations.
For each component, Lorrie shares best practices, real-life examples and resources. I’ve been
doing online marketing for several years and I’ve learned some new things from this book. This
is also the first time I’ve read a clear explanation of web analytics and search engine
optimization.
Why this book is so powerful:
* the online marketing components are presented in a very clear and easy to understand format.
There’s no technical jargon; Lorrie writes for the business person, not the technology person…
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The McGraw-Hill 36-Hour Course: Online Marketing (McGraw-Hill
36-Hour Courses) - On Sale
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