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Developingtalent•Growingventures•Openingmarkets
Visit us at marsdd.com 9 April 2015
Market Intelligence
S P R I N G 2 0 1 5
Developingtalent•Growingventures•Openingmarkets
Our Future Matters
What is market research
9 April 2015
The action or activity of gathering information about:
 Consumers’ needs and preferences
 Competitors’ strengths and weaknesses
 General industry trends
Developingtalent•Growingventures•Openingmarkets
Our Future Matters
Why bother?
9 April 2015
“Business is lousy. Maybe I should have
done more market research first.”
Colin could see that his competitor had
obviously done his market research
Developingtalent•Growingventures•Openingmarkets
Our Future Matters
What do we do
9 April 2015
MaRS Market Intelligence gives entrepreneurs
and startups access to premium secondary
market research resources at no cost to the
startup
Developingtalent•Growingventures•Openingmarkets
Our Future Matters
What do we do
9 April 2015
• Provide secondary market research
• Pull information from both public and proprietary
databases
• Provide reports or links to website resources
Developingtalent•Growingventures•Openingmarkets
Our Future Matters
Practices at MI Services
9 April 2015
IC T HEALTH CLEANTECH
Online and mobile apps
Digital multimedia
Gaming
Hardware
Software
Telecommunications
Medical devices
Therapeutics
Diagnostics & Imaging
Healthcare
Agriculture
Foods and natural products
Renewable energy
Physical sciences Environment
Advanced materials
Manufacturing
Developingtalent•Growingventures•Openingmarkets
Our Future Matters
When to Engage MI
9 April 2015
Clients working with an advisor to assess:
Market size
Industry characteristics or trends
Competitive landscape
Customer demographics
So that you can:
Validate a new idea
Pivot in a new direction
Create a business plan
Prepare an investor pitch deck
Developingtalent•Growingventures•Openingmarkets
Our Future Matters
Who is Eligible
9 April 2015
Startups with:
< $1 Million in revenues in that fiscal year
&
< $2 Million in private investments (total raised)
Exclusions:
oAny VC’s, investors or consultants
oAdvisors or EIR’s personal interest projects
Developingtalent•Growingventures•Openingmarkets
Our Future Matters
Before you begin
9 April 2015
www.marsdd.com/startup-library
Filter results by Type “Startup Library”
Developingtalent•Growingventures•Openingmarkets
Our Future Matters
Proprietary Databases
9 April 2015
CLEANTECHHEALTHICT
Pg 10
Developingtalent•Growingventures•Openingmarkets
Our Future Matters
Sample Questions
9 April 2015
Estimate of insulin pump users worldwide
(BCC Research)
Adoption of social software in the enterprise
(Forrester)
Financing raised by clean tech startups
(Capital IQ)
Demographics of Android smartphone users
(eMarketer)
SaaS spending by Canadian enterprises
(IDC)
Developingtalent•Growingventures•Openingmarkets
Our Future Matters
How to Engage with MI
9 April 2015
• Advisor + client
identify info needs
and complete
request form
• Advisor reviews and
sends form to
mailbox
Advisor meets
with client
• Clarify needs
• Provide a target
completion date –
usually 5 to 10 days
• Urgent requests
accommodated as
possible
MI team
processes
request
• Research sent to
client with advisor
cc’ed
• Clients can come
back with follow-up
questions
MI team
completes
research
Developingtalent•Growingventures•Openingmarkets
Our Future Matters
New Market Intelligence Request Form
Revised Sept 2014
9 April 2015
**Please “Enable Macros”
Developingtalent•Growingventures•Openingmarkets
Our Future Matters 9 April 2015
Developingtalent•Growingventures•Openingmarkets
Our Future Matters
Limitations
9 April 2015
Price lists, pricing models
Lead, mailing or target lists
Canadian and US Business Counts
Private Company Revenue and Information
Competitor lists and analysis
Consumer demographics (in-depth)
(Online) advertising spend
Patent searches
Developingtalent•Growingventures•Openingmarkets
Our Future Matters
Questions – within scope
9 April 2015
• Among 1.4 million people in the United States with severe speech impairments, how
many of them can use mobile applications?
• What’s the size of the platform-as-a-service market? What’s the PaaS growth rate? What’s
the size of software-as-a-service market? What’s the SaaS growth rate?
• I'd like to understand more about the opportunity with the Internet of Things in the Smart
Building Automation space. How is bringing things online changing the building
automation space? What value is created by understanding big data for HVAC, electrical
and hydro?
• What are the major trends in both the wearables and game industry in North America?
Developingtalent•Growingventures•Openingmarkets
Our Future Matters
Questions – out of scope
9 April 2015
• What percent of people bring Bubba Kegs with them on all-inclusive vacations?
• What kind of gifts do people really want? Were people happy with the gifts they received?
• Where is the nearest emergency exit? (maybe meant: "what is our exit strategy?”)
• How many single people are there in the world, and how many of them are “looking”?
• Names, address, and contacts of plumbing wholesale or distributions business in Canada
and Great Lake States
• What would happen to me financially if this moved forward but failed?
Developingtalent•Growingventures•Openingmarkets
Our Future Matters
MaRS Market Insights
9 April 2015
Developingtalent•Growingventures•Openingmarkets
Our Future Matters 9 April 2015
Christina Kim
BSc, MISt
Information Specialist
Usha Srinivasan, Hon BSc, PhD
VP Learning and Insights
Hadi Salah
BSc, MSc
Sr. Industry Analyst
Claudio Munoz
BComn, MI
Sr. Industry Analyst
Joe Lee
BComm, MBET, CMRP
Industry Analyst
Lucas Armstrong
BA, RAPP
Industry Analyst
Emily MacIntosh
BSc, BComm
Industry Analyst
Hyun-Duck Chung
Hon BA, MISt
Information Specialist
Nirusan
Rajakulendran
BSc, MBiotech
Industry Analyst
Lynda O’Malley
Hon BA, MES
Industry Analyst
Meet the team
Developingtalent•Growingventures•Openingmarkets
Our Future Matters 9 April 2015
Thank You!
Questions?

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