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Sex, Drugs & Rock'n'Roll: A Unique Insight into Russia's Explosive Online Video Industry from the Market Leader - Presentation by Egor Yakovlev, Founder & CEO of Tvigle and Maxim Melnikov, Founder & ...

Sex, Drugs & Rock'n'Roll: A Unique Insight into Russia's Explosive Online Video Industry from the Market Leader - Presentation by Egor Yakovlev, Founder & CEO of Tvigle and Maxim Melnikov, Founder & CEO of Media3 at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.

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Tvigle & Media3 - NOAH13 London Tvigle & Media3 - NOAH13 London Presentation Transcript

  • SEXDRUGS &ROCK ‘NROLL A unique insight into Russia’s explosive online video industry from the market leader 13 November 2013
  • 2 The market is mature enough already
  • 3 The Russian online video market is #1 in Europe and is growing rapidly… the largest internet audience in Europe … …and seeing rapid growth year on year 90 58 Total Unique Video Viewers (mn) 80 CAGR 2010-15 = 29% 77 CAGR 2010-15 = 20% 68 70 46 40 60 38 50 50 45 39 40 28 22 30 58 55 27 20 10 0 Russia Germany France UK Italy Spain 2010 2011 Internet users, mn Source: comScore 2012 2013 Video audience, mn NOAH Conference // 13 Nov 2013
  • 4 An “anytime anywhere” internet audience appreciating the freedom of multiple devices… The third largest Smart TV market worldwide and multiplatform video consumption is on the rise Russian consumers enjoy getting on the net with a number of devices Number of devices with Internet access per Internet users in Russia and the USA Sales of mobile devices and Smart TVs (in million devices, 2000-2012) 6 45 5.3 40 5 4 4 3.3 35 2.4 16.1 30 25 20 3 2.2 2 2 1.8 8.2 15 3.5 10 1 5 0 12.7 12.7 16.4 19.8 22.2 8.1 0 2000 2012 Russia USA Source: MagnaGlobal from Yune & IPG Media report (USA), ACVI from TNS marketing index (Russia) 2011 2012 Smartphones 2013 Tablets 2014 Smart TVs 2015 NOAH Conference // 13 Nov 2013
  • 5 Still headroom for explosive growth
  • 6 Rapid growth will continue, as nearly half the population is not yet online… Ad revenue from online video is projected to grow at 92% CAGR over the next 3 years …and Russian video viewership is also on the rise at a dizzying rate 180 270 233 218 160 204 140 120 179 166 200 191 167 180 150 100 95 80 105 85 100 76 60 100 40 48 53 67 59 50 20 20 2011 0 2012 2013 2014 2015 Online video advertising revenue, $US mln Source: EWDN 250 0 2012 2013 2014 2015 2016 2017 2018 Average monthly viewers per year, mln Average number of videos per viewer NOAH Conference // 13 Nov 2013
  • 7 Headroom for growth as users buy more connected devices to consume online media Russia lags behind other countries and has considerable growth potential in terms of videos per viewer Videos per viewer per month 349 324 228 195 187 182 157 USA UK Spain France Germany Italy Russia NOAH Conference // 13 Nov 2013
  • 8 Piracy remains a challenge, but we are making good progress… Our main competitor on the Russian market is piracy… Piracy accounts for approximately 95% of downloads Top countries by the number of sites with illegal video content 1% 1% 1% 2% in Russia 10% 5% 39% 7% amounting to an estimated 5bn of piracy-related downloads and billions of US dollars in lost revenue. 11% 10% 13% Russia Ukraine BVI Great Britain USA Netherlands Latvia Luxemburg Kazakhstan Roumania Germany But laws, mentalities and platforms are changing quickly …and piracy downloads are transferring into legal video views NOAH Conference // 13 Nov 2013
  • 9 This is where the money is
  • 10 Tvigle at a glance… 10 mln 120 mln Market leader with 20% share of unique monthly visitors Tvigle’s audience Total videos delivered across the platform per month 2x 7,500 >22k More unique monthly visitors than nearest competitor Number of Tvigle’s partner websites High-quality entertainment videos available on Tvigle №1 NOAH Conference // 13 Nov 2013
  • 11 Tvigle is the #1 player in the market Market Player # of audience* (mln) Content Partnership distribution network platform SaaS platform for publishers VoD portal Connected devices 8,0      4,0 X X X   4,0 X  X   3,7 X X X   3,3 X X X   0,9 X X X    Tvigle pioneered professional online video broadcasting in Russia in 2007  Tvigle has >2x more monthly viewers than its nearest competitor in the professional and high-quality content segment  Tvigle is the №1 distribution platform for Russian media sellers NOAH Conference // 13 Nov 2013
  • 12 Diversified business, unique content distribution and own publishing platform NOAH Conference // 13 Nov 2013
  • 13 Where we are going We will be the VoD channel of choice, connecting audiences with content they love however they want to watch it – online, on their tablets or connected devices. Maintain our market-leader position as the market as a whole grows rapidly Further develop video publishing platform and partnership network Strengthen Tvigle’s connected devices and mobile business Expand the content library and its personalization based on unique user preferences NOAH Conference // 13 Nov 2013
  • 14 Tvigle aims to repeat the success story of CTC Media… … which went public 12 years after launch with revenue of US$ 340 million and market capitalization of US$ 2.1 billion Metric Launched 2013 2006 Launched in 1989, IPO - 2006 Founded in 2007 Audience, mn 13 10 Coverage, mn 100 60 % of Ad time per hour 20% 5% Own content production   Distribution channels   Revenue per 1 advertising min per viewer, USD 2,2 12,6 NOAH Conference // 13 Nov 2013
  • 15 Egor Yakovlev Founder, CEO EMAIL: egor.yakovlev@tvigle.ru PHONE: +7 903 136 5836 Maxim Melnikov CEO EMAIL: maxim.melnikov@media3.ru PHONE: +7 985 643 5606 NOAH Conference // 13 Nov 2013