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TouchSpin - NOAH13 London

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Introduction to TouchSpin - Presentation by Sherman Sall, Founder & CEO of TouchSpin at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.

Introduction to TouchSpin - Presentation by Sherman Sall, Founder & CEO of TouchSpin at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.

Published in: Entertainment & Humor

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Transcript

  • 1. Slots. Evolved. We are the evolution of free to play, social slots
  • 2. WHAT WE DO Category-defining F2P casino platform Addictive, Innovative mechanics Let data lead the way
  • 3. TEXAS REELS FAST, FUN, ADDICTIVE Play poker in a slot machine
  • 4. EVOLUTION OF SLOTS 7-Reel Slot Engine • Players “sit” at same table • Compete on SHARED reels • Two PRIVATE reels • 100% payout on core game • Meta-game drives in app purchases
  • 5. OUR EDGE The David and Goliath Principle • Changing the rules of the game • 100% data driven • Real-time player segmentation • Integrated virality and purchase marketing • Multiple business models
  • 6. THE OPTIMIZATION CYCLE Design + Ship Deploy personalized optimizations to improve UX Capture + Analyze the Data Optimize the game
  • 7. THE TOUCHSPIN TECH Fundamental IP Patents Pending on “Multiplayer Slot Machine Gaming” New games and mechanics ready to develop Man + Machine Extensive team experience Robust analytics and optimization framework
  • 8. A $7B OPPORTUNITY Morgan Stanley: Social Casino to become $7bn industry A 173M Player Market Engagement Features Critical Increased per player earnings with baked in features Crossover Potential is Large Players convert to real money gaming Revenues are many times higher
  • 9. THE “95%” ARE THE KEY The few pay for the many - the masses create value • The 95% Marketing Channel • Viral engine builds liquidity • Lowers acquisition cost • Improves ROI • Many ways to Monetize
  • 10. FREEMIUM SLOT APP Slots perform in the top of the class in all major metrics. 5 10 15 20 Strategy 25 30 13. Big Fish Casino, Big Fish Games Slots Management/ Sim Social Turn-based Solitaire Casino/Poker Endless Runner Card-Battle iOS Game Sessions Per Week 16. Slotomania, Playtika LTD 20. DoubleDown Casino, DoubleDown Interactive 21. Jackpot Party Casino – Slots, Phantom EFX 29. Slots – Pharaoh’s Way, CERVO MEDIA GMBH Big Money Making Apps
  • 11. F2P BUSINESS MODEL Multiple Monetization Channels • 5% of players monetize through IAP • 95% monetize through ads, virality, packaged data • Real Money gambling and licensing revenue 95% Ads, etc Gambling Licensing 5% IAP
  • 12. BETA-TEST VALIDATION Favorite Feature Most Engaging Biggest Future Hook Addictive Feature Poker Slot/ Mechanic 4 1 Level Progression 29 More Levels 30 Winning/Coin Count 27 Bonus + Powerups 2 1 Bonus + Powerups 24 More Bonus Games 18 Level Progression 27 Played Texas Reels for 1st time. Level Progressio n 1 9 Winning/Coi n Count 18 Winning/Coin Count 16 Bonus Games 11 1 7 Visual/Soun d Design 14 Social/Multiplayer 11 Slots + Poker 14 Testers loved: Graphics/A rt UI 1 4 Pace 6 Graphics/UI 6 Powerups 9 Help/Tutori al 1 3 UI 6 Simplicity 4 Visual/Sound Design 7 Sound/Mus ic 5 Social/Multiplayer 4 Daily PRewards 3 Simplicity 4 Social/Multi -player 5 Poker + Slot 2 Real-money gambling 2 SocialMultiplayer 3 Auto-play 4 Auto-play 2 Pace 2 Surveyed 100+ beta testers • • • • • • Slots + Poker Level Progression Bonus Games Powerups Increasing coinx Social/multi-player
  • 13. CONTACT INFORMATION Dino Decespedes Director of Marketing/Business Development dino@touchspincasino.com 1-(954) 684-5538 NY Sherman Sall Founder/CEO sherman@touchspincasino.com +41 (0)78 810 07 90 Zurich