How Big Can SumUp Get? - Presentation by Daniel Klein, Co-Founder & CEO of SumUp at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.

1. @NOAH 2013
– How big can we get?

2. SumUp – Snapshot
 Daniel Klein, CEO & Co-Founder of SumUp
 Live in 11 Countries + since yesterday
Brazil
 Offices: Berlin, Dublin, London, Sofia
 Country Offices: Milan, Moscow, Madrid,
São Paolo, Warsaw
 120 Employees
 More than 100,000 signed merchants
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3. Merchant Operating Environment
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4. Disrupting Three Industries Simultaneously
Card Terminal industry
Card Acceptance Industry
POS Solutions Industry
■
Slashing terminal prices
to a tenth
■
Building the first global
acceptance brand
■
Mobile POS software on
affordable hardware
■
In-house development
capabilities
■
Brand for merchant long
tail
■
Vertical specific SaaS
solutions
■
Cutting edge design
■
Immediate and free setup
with instant onboarding
■
Merchant Operating
Environment
■
Intuitive usability
■
Simple and transparent
pricing
■
Sell and lease POS
hardware
■
No lock-in contracts
■
Maximum compatibility
with mobile devices
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5. E-Commerce vs. Point of Sale
E-Commerce
Global Annual Sales
Global Growth
$1.04 trillion (1)
21.0% (1)
Point of Sale
vs.
Global Annual Card Sales
$13.20 trillion (2)
Global Card Sales Growth
19.0% (2)
E-Comm
Point of Sale Market
$1.04 tn
$13.20 tn
Point of Sale Opportunity more than 10 times larger than E-Commerce
(1)
(2)
Source: http://retail-analytics.quora.com
Source: G4S, Cash Report 2011.
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6. Drivers of Greenfield Opportunity in mPOS
Worldwide Smartphone Shipments (1)
Smartphone Penetration (2)
75%
(# in mm)
1,046
54%
923
42%
801
40%
26%
660
17%
15%
2012
2013
2014
12%
2015
World Wide
Global Market for Local Marketing(3)
(# in bn)
Asia
Europe
North America
Global Card Volume(4)
($ in tn)
$210
$22.1
$200
$18.6
$188
$15.7
$181
2012
(1)
(2)
(3)
$13.2
2013
2014
2015
2012
Source: IDC.
Source: Morgan Stanley Research, IDC; smart phone penetration defined as % of total cell phones sold in the given year.
Source: Nilson and SumUp Management Estimates. (4) Source: G4S, Cash Report 2011.
2013
2014
2015
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7. Growth in Europe – “Turning on the Lights”
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8. Entry Barriers to Complex Payments Industry
8 Key Barriers  Competitive Advantages
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7
6
5
4
3
2
1
Scalable Endto-End Platform
Low Cost Card
Terminal
Card Scheme
Relations
EMV / PCI
Capabilities
Acquiring
Relations
Risk & AntiFraud
Regulatory
Experience
Compliance
Structure
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9. Financial Projections – How Big Can we Get?
2020 Opportunity – Bottom Up Model
2015 Opportunity – Top Down Market Size
Global POS Payments Market
Revenue
Transaction
Volume
EBITDA
€ 82 billion
€ 750 million
Total Market
Size
5% Market
Share
 $ 607.5 billion
 $ 30.4 billion
Loyalty and Offers
Countries
Signed
Merchants
55+
15.5 million
Revenue
Total Market
Size
5% Market
Share
 $ 210.0 billion
 $ 10.5 billion
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10. Thank You!
“We always overestimate the change that will occur in the
next two years and underestimate the change that will
occur in the next ten. Don’t let yourself be lulled into
inaction”
Bill Gates
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