skobbler @ NOAH London 2012                Disruption: Maps (& Navigation).November 2012
Maps are pervasive.GPS-enabled smart mobile devices drive location-based content.             Global Shipments            ...
„Mobile“ maps have been thoroughly disrupted.And they will be again shortly, as LBS requirements evolve.                  ...
OSM: the most dynamic digital map source of ourtime. OpenStreetMap out at maps.skobbler.com.Check the           Zurich (CH...
Which general factors are ultimately decisive?These factors are universal. It‘s the package that counts.                  ...
What determines the right setup for a LBS?The right approach is fundamental for a LBS. Sloppiness is costly.     PLATFORM ...
International digital maps are a rare commodity.Yes, there would be a lot more to look at and talk about…                 ...
Key takeaways: Food for thought.Why maps are so essential and why the space will be shook up shortly.Each LBS needs a map....
Marcus.Thielking@skobbler.com      www.skobbler.com     maps.skobbler.com
- w . a-o f ec. m w wn hc n r e o      o    en c- wt ro n ac n r c ti . m/o ho f e e   tc    e         en- w .cb o. m/O H ...
- w . a-o f ec. m w wn hc n r e o      o    en c- wt ro n ac n r c ti . m/o ho f e e   tc    e         en- w .cb o. m/O H ...
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Skobbler - NOAH12 London

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Disruption: Maps - Presentation by Marcus Thielking, CMO & CFO of Skobbler at the NOAH 2012 Conference in London, Old Billingsgate on the 6th of November 2012.

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Skobbler - NOAH12 London

  1. 1. skobbler @ NOAH London 2012 Disruption: Maps (& Navigation).November 2012
  2. 2. Maps are pervasive.GPS-enabled smart mobile devices drive location-based content. Global Shipments Global Internet User Projection Global LBS RevenuesNumber of shipments Number of users USD bnin m. units 1,323 2,000 CAGR +30% 10.3 CAGR +27% 1,500 483 1,000 2.8 121 500 0 2006 2011 2016 2007 2009 2011 2013 2015 2010 2015 Portable Navigation Devices Location Based Advertising Smartphones Other LBS•  Current smart phones will become the prevailing kind of cellphone in the very near future.•  Smart devices are bound to overtake traditional internet-enabled devices in 2014 in terms of internet usage.•  Smart devices make the internet truly mobile, with customers being online on-the-go.•  Digital maps are a mandatory basis for all location-based services (LBS). 2
  3. 3. „Mobile“ maps have been thoroughly disrupted.And they will be again shortly, as LBS requirements evolve. Specialists Dynamic! CONTENT Aggregators Interactive? Hardware providers Social? Navteq / Tele Atlas Dynamic! SOFTWA MAP Google Hyperlocal! RE OpenStreetMap Interactive? In-dash Smart! HARDWA PND Dedicated? RE Smart devices LBS? 3
  4. 4. OSM: the most dynamic digital map source of ourtime. OpenStreetMap out at maps.skobbler.com.Check the Zurich (CH) on OSM – October 2012 (screenshot from maps.skobbler.com) 4
  5. 5. Which general factors are ultimately decisive?These factors are universal. It‘s the package that counts. DIFFERENTIATIO STRATEGIC N FLEXIBILITY INDEPENDENCE OPTIONS EASE OF QUALITY & IMPLEMENTATIO COSTS SUSTAINABILITY N 5
  6. 6. What determines the right setup for a LBS?The right approach is fundamental for a LBS. Sloppiness is costly. PLATFORM TYPE MAP TYPE CONTENT TYPE Automotive maps Realtime content Smart devices Native dynamic Dynamic content maps Dedicated devices Web-based static Static content maps 6
  7. 7. International digital maps are a rare commodity.Yes, there would be a lot more to look at and talk about… OpenStreetMapOwnership Open source Google (corporate) Nokia (corporate) TomTom (corporate) Professional mapping andMapping approach Crowdsourcing Professional mapping Professional mapping data licensing Worldwide, Worldwide, Core countries, Core countries,Coverage area coverages vary, good coverage (licenses), very good coverage there, very good coverage there, strong beyond street networks mediocre beyond street networks weak beyond street networks weak beyond street networksGrowth Very strong Strong, but costly Weak Weak Already suitable for most LBS, Suitable for most LBS, Suitable for street-based LBS, Suitable for street-based LBS,Product perspective Including basic navigation; Including navigation; especially navigation; especially navigation; not Automotive grade not Automotive grade (yet) Automotive standard Automotive standardEase of map access for Very hard Very easy Easy Easysoftware companies OpenStreetMap‘s two main advantages are the „acquisition-proof“ ownership structure and its crowd-sourced mapping approach, which leads to unrivalled growth and quality sustainability - especially consdering the (lack of) required funds. Navteq and Tele Atlas customers already experience a decline in quality. Google is a strategic threat to many companies, which do not want to become dependent of Google. These enormous strategic advantages of OpenStreetMap are already being realized by an increasing number of top tier companies. In essence, the OpenStreetMap is the most future-proof map source of all. 7
  8. 8. Key takeaways: Food for thought.Why maps are so essential and why the space will be shook up shortly.Each LBS needs a map.Good map sources with international coverage are rare.Hyperlocal content on and off street networks (e.g. indoors) will increasingly determine attractiveness of a maThere‘s no better way than crowdsourcing for this. Actually, there‘s no other way.Increasing competition levels in the LBS space will increase services‘ differentiation requirements.With maps‘ vital importance, strategic independence will play a bigger role for service providers.Key content provides (e.g. car manufacturers) will want to have at least partly-exclusive access to their assetThe OpenStreetMap will DISRUPT the map space in all areas. It already does.Incumbent automotive map providers will be rendered obsolete with a few years and Google Maps won‘tbe a “monopoly“ on the web anymore. 8
  9. 9. Marcus.Thielking@skobbler.com www.skobbler.com maps.skobbler.com
  10. 10. - w . a-o f ec. m w wn hc n r e o o en c- wt ro n ac n r c ti . m/o ho f e e tc e en- w .cb o. m/O H o f ec w wf e o k o N A C n r e a c en
  11. 11. - w . a-o f ec. m w wn hc n r e o o en c- wt ro n ac n r c ti . m/o ho f e e tc e en- w .cb o. m/O H o f ec w wf e o k o N A C n r e a c en

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