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Showroomprive - NOAH13 London

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Introduction to Showroomprive - Presentation by Thierry Petit, Co-Founder & CEO of Showroomprive at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.

Introduction to Showroomprive - Presentation by Thierry Petit, Co-Founder & CEO of Showroomprive at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.

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    Showroomprive - NOAH13 London Showroomprive - NOAH13 London Presentation Transcript

    • Showroomprive November 2013 Thierry PETIT direction@showroomprive.com
    • Showroomprive - Overview Dual expertise at the heart of the project • • • • Founders: David Dayan and Thierry Petit (October 2006) DNA: combining physical overstock and internet Self-financed and profitable since inception Key investors: the founders, Accel Partners (minority interest - August 2010) [$50M - Facebook / Etsy / Dropbox, etc.] An eBusiness player that has joined the ranks of Europe’s leaders in just 5 years • • • • Flash Sales business model focus on women Driven by strong growth in fashion (69% of REV) 15M members / 5M buyers / 20M orders completed since inception Present in France, Spain, Italy, UK, Netherlands, Belgium, Portugal and Poland • 2012 REV of € 250M (+70% versus 2011) // Forecast 2013 : € 340M A platform that connects brands and consumers together • Multiple channels: Internet, Mobile, SR30, Outlets • Mobile has good traction: the mobile app has been downloaded more than 2 million times, this channel accounts for 40% of online orders • 500 employees hired in 5 years • All key links in the eBusiness value chain internalized: from sourcing to the supply chain, plus sales production, ad space buying and customer service: customer quality and execution costs under control 2
    • Showroomprive.com: the platform where brands and online shoppers meet Showroomprive.com uses a disciplined and pragmatic approach that offers the best response to: Online shopper demand: • Brands consumers expect to see in numerous retail segments (RTW fashion, accessories, cosmetics, home furnishing, etc.) • Substantial price reductions (-66% versus suggested retail price) • Selection is deep and wide (20,000 items available for purchase on average for 150 brand references) • Rapid delivery – You get it tomorrow Service • Top-notch customer service Brand requirements: • Sell overstock in volume • Events dedicated to their products, showcased by designs that respect their brand values: 500,000 views on average per private sale event • All inclusiveservice: turnkey private sale production • Big Data approach: analysis and surveys 3
    • Trusted partner to over 1,500 brands • Strong relationship with brands – 360 approach • Possible to sell 10,000 + items within a few hours, incremental value on surplus stock • Real-time tracking and predictive analytics for brands Number of brand events 2,400 Online orders by segment 9% 6% 8% 1,627 1,059 12% 681 17 2006A 154 2007A 31% 16% 18% 322 2008A 2009A 2010A 2011A 2012A Ready to wear Homeware Lingerie Other Accessories Shoes Beauty products 4
    • Our 15m member base High quality community 65% Gender Strong growth in members Number of members (m) 12.5 9.2 35% 6.4 0.5 3.2 Women 1.7 Men Age 5.9 3.0 1.5 7.7 9.5 0.8 3.2 1.7 0.8 2006A 2007A 2008A 2009A 2010A 2011A 2012A 0.1 37% 27% 27% France International 9% • 76% France / 24% international < 25 25 - 35 35 - 50 > 50 • Member base growth of c.300,000 per month (Mar. 2013) Income 57% • Acquisition costs declining over time 15% < €27k 18% 10% €27k - €36k €36k - €54k • 80% of visits originate from free sources > €54k 5
    • Looking ahead: 6 pillars of growth Offer Objective: >€500M REV in 2 years (€m) 500 + 1,500 brand partners 70% fashion and lifestyle 70% discount on average 380 250 Brand 134 0.2 6 21 2006 2007 2008 51 2009 90 2010 70% unaided (spontaneous) awareness: 2011 2012 2013E 2014E Mobile International Logistics >40% of online orders >20% of online orders come from buyers outside France (Dec 2012) Up to 90,000 orders/day Delivery in 24h +30 pts. in 18 months A loyal and Engaged customer 80% free traffic 75% of REV generated by repeat buyers 6
    • Thank you