SevenVentures is the venture arm of the ProSiebenSat.1 Group
Unrivaled daily reach in Germany

Combining the best of Onlin...
SevenVentures Pitch
We have a proven strategy of segment focused investing, looking for
opportunities where TV media, online experience and in...
TV is the most emotionalized way to address mass markets
Portfolio company spot

Media with sustainable impact
on key e-co...
TV remains lead medium in reach and usage…
Monthly net-reach and usage duration
[total population, excl. mobile usage, in ...
Tirendo – we realized our first successful exit
TV facilitated the build up…

… for successful exit

 Acquisition of Tire...
Busuu – successfully establish a new brand in the German market
What happened with 4m EUR?
London, 14th of November 2013
busuu is the world’s largest social
network for language learning
1 Individual learning

2

Community learning

Marcel

Su...
We have more than 35m users & every
day more than 40k new users sign up!
Growth of community [# mio of users]

Awards & re...
busuu @ 2013

12

busuu @
Our users are from over 200 countries. Strong
growth in emerging markets like Brazil, Russia,
Turkey
Venezuela
Saudi
1%
Au...
14

busuu @
We also won the public vote and received
fantastic consulting in branding, PR, SEM and
UX

15

busuu @
Objective of the campaign
1st flight

2nd flight

Branding

Performance
16

busuu @
17

busuu @
After the first flight, we tripled the
number of visits within Germany
New visits
x3

Depot
effect

Begin of 1st flight

E...
We strongly optimized our second flight
and created a full campaign


New, tested, performance spot



360° campaign
(SE...
20

busuu @
We massively improved the
performance of the TV campaign
# of new users generated
+121%

+10%

base month
Note: 2nd flight...
The TV campaign also had a very
positive effect on our SEM campaign
YoY comparison SEM
40%

36%

33%

30%
20%

10%

-10%

...
We more than doubled our brand
awareness in Germany
Aided brand awareness

Competitor 1
Competitor 2
busuu

Before flight
...
Be clear about the objective and test
the spot beforehand

24

busuu @
Integrate your TV campaign in all your
other marketing activities

360°
25

busuu @
Optimize, optimize, optimize

26

busuu @
Thank you!

Bernhard Niesner, CEO & Co-founder of busuu
Email: bernhard@busuu.com Twitter: @bernardooo
7VPD – what is it all about?

Million EUR
7VPD – what is it all about?

Start-ups
7VPD – what is it all about?
7VPD – what is it all about?

Jury Members
7VPD – what is it all about?

Philipp Freise
Partner
KKR

Brent Hoberman Philippe Botteri
Entrepreneur &
Principal
Investo...
7 members of the judging panel

You!
7VPD.com
facebook.7vpd.net
SevenVentures & Busuu - NOAH13 London 7VPD
SevenVentures & Busuu - NOAH13 London 7VPD
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SevenVentures & Busuu - NOAH13 London 7VPD

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SevenVentures Pitch Day introduction & update on 7VPD 2012 winner Busuu - Presentation by Thomas Offner, Senior Investment Manager at SevenVentures and Bernhard Niesner, Founder and CEO of Busuu at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.

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SevenVentures & Busuu - NOAH13 London 7VPD

  1. 1. SevenVentures is the venture arm of the ProSiebenSat.1 Group Unrivaled daily reach in Germany Combining the best of Online and TV 19m viewers per day ► 26m 14m viewers per day ► 1.3bn Ø PIs per months 11m viewers per day ► 920m ∑ video views H1/12 Ø unique users per months International reach Comprehensive target group structure male new channel young 12 international TV and online partnerships ► No.2 free TV company in Hungary ► old ► No.3 free TV company in Romania female 2
  2. 2. SevenVentures Pitch
  3. 3. We have a proven strategy of segment focused investing, looking for opportunities where TV media, online experience and insight can release the potential of businesses and lead to significant growth Our seven investment areas Digital Commerce Market places Travel & Events Lifestyle Commerce Sports & Outdoor Beauty & Perfumes Health Fashion & Accessories Home & Living Ecosystem Online marketing agency Creative agency 4
  4. 4. TV is the most emotionalized way to address mass markets Portfolio company spot Media with sustainable impact on key e-commerce performance parameters like CR, basket size, CPC TV converts viewers into customers: Selected companies achieve a strong uplift of online traffic (TV viewer to online visit), increase POS frequency and immediately enhance sales TV enhances key KPIs: Store visits Website visits TV increases sales: Sales focused campaigns result in massive increase of revenues after first flights already TV creates brands: Research shows depot effect after TV period with brand induced and therefore sustainable sales uplift TV creates markets: TV increases sales via various channels Media successfully increases search volumes for product categories and helps to establish new markets 5
  5. 5. TV remains lead medium in reach and usage… Monthly net-reach and usage duration [total population, excl. mobile usage, in percent] 100 TV Total • TV creates reach, community and emotions • Screens are 50 with 68% still dominant in media usage 0 10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160 170 Usage duration [hrs/month] Source: AGF/GfK, TV Scope 5.0 (vierwers +3y), Comscore (Internet Home + Work, excl. mobile usage; +6y), Jan 2013, own calculations Wirkstoff TV, SevenOne Media / mindline media 2012 (print +14y)
  6. 6. Tirendo – we realized our first successful exit TV facilitated the build up… … for successful exit  Acquisition of Tirendo by biggest &  Tirendo founded in 2012 with strong backing of 7V from the very beginning  Strong media push via P7S1 with Sebastian Vettel as endorser  Clear double-digit million revenue already in 2nd operating year well-established only-online-player with EUR 500m revenues per year, active in 42 countries and 6 million members  Exit within 12 months  EUR 50m trade sale
  7. 7. Busuu – successfully establish a new brand in the German market
  8. 8. What happened with 4m EUR? London, 14th of November 2013
  9. 9. busuu is the world’s largest social network for language learning 1 Individual learning 2 Community learning Marcel Susanne teach + teach teach Anna 10 busuu @
  10. 10. We have more than 35m users & every day more than 40k new users sign up! Growth of community [# mio of users] Awards & recognitions 45 AlwaysOn Global 250 Winner 40 35 European Union innovation award in language learning More than 35,000,000 users 30 25 Web users 20 CeBIT Innovation Award 15 Red Herring European Winner 2010 10 5 Mobile users 0 2008 2009 2010 2011 2012 01/13 Best Education Start-Up 2011 10/13 11 busuu @
  11. 11. busuu @ 2013 12 busuu @
  12. 12. Our users are from over 200 countries. Strong growth in emerging markets like Brazil, Russia, Turkey Venezuela Saudi 1% Austria Peru 1% India 1% Argentina 1% 1% Japan 1% Chile 1% Canada Ukraine 2% 2% Poland 2% Switzerland 2% China 2% UK 3% Kazakhstan Arabia 1% 1% Other 10% Brazil 11% Russia 9% USA 9% Germany 8% Colombia 3% Turkey 4% Mexico Italy Spain 6% 5% France 7% 4% 13 busuu @
  13. 13. 14 busuu @
  14. 14. We also won the public vote and received fantastic consulting in branding, PR, SEM and UX 15 busuu @
  15. 15. Objective of the campaign 1st flight 2nd flight Branding Performance 16 busuu @
  16. 16. 17 busuu @
  17. 17. After the first flight, we tripled the number of visits within Germany New visits x3 Depot effect Begin of 1st flight End of 1st flight 18 busuu @
  18. 18. We strongly optimized our second flight and created a full campaign  New, tested, performance spot  360° campaign (SEM/FB/email display/retargeting etc.)  Detailed optimization 19 busuu @
  19. 19. 20 busuu @
  20. 20. We massively improved the performance of the TV campaign # of new users generated +121% +10% base month Note: 2nd flight incl. mobile users 1st flight 21 2nd flight busuu @
  21. 21. The TV campaign also had a very positive effect on our SEM campaign YoY comparison SEM 40% 36% 33% 30% 20% 10% -10% 0% -10% Market CPC -3% busuu CPL Market queries busuu conversions -20% Source: Google, busuu 22 busuu @
  22. 22. We more than doubled our brand awareness in Germany Aided brand awareness Competitor 1 Competitor 2 busuu Before flight + 130% After flight Competitor 3 Competitor 4 Source: SevenOne Media, interrogare 23 busuu @
  23. 23. Be clear about the objective and test the spot beforehand 24 busuu @
  24. 24. Integrate your TV campaign in all your other marketing activities 360° 25 busuu @
  25. 25. Optimize, optimize, optimize 26 busuu @
  26. 26. Thank you! Bernhard Niesner, CEO & Co-founder of busuu Email: bernhard@busuu.com Twitter: @bernardooo
  27. 27. 7VPD – what is it all about? Million EUR
  28. 28. 7VPD – what is it all about? Start-ups
  29. 29. 7VPD – what is it all about?
  30. 30. 7VPD – what is it all about? Jury Members
  31. 31. 7VPD – what is it all about? Philipp Freise Partner KKR Brent Hoberman Philippe Botteri Entrepreneur & Principal Investor Accel Partners Fabrice Grinda Rainer Maerkle Christophe Maire Entrepreneur & Partner Business Angel Investor Holtzbrinck Ventures
  32. 32. 7 members of the judging panel You! 7VPD.com facebook.7vpd.net

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