Your SlideShare is downloading. ×
Real Web - NOAH13 London
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Real Web - NOAH13 London

168
views

Published on

Introduction to Real Web - Presentation by Andrea Piccioni, Founder & Chairman of Real Web at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.

Introduction to Real Web - Presentation by Andrea Piccioni, Founder & Chairman of Real Web at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.

Published in: Business, Economy & Finance

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
168
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. November 2013
  • 2. Real Web: not a commercial brand, but a holding company Company Business KPI’s & Facts Real Estate Classifieds Italy Market Leader 85% brand awareness Insurance Broking Italy Market Leader 75% brand awareness Healthcare Booking Service Italy N.1 in Milan Launched Q1 2013 Generating growth thru a number of different local opportunities 22
  • 3. Our story: a group of Internet managers and angels Founders, investors & managers at the same time Focus on proven, sizeable and local businesses Long term horizon to grow core business to achieve leadership Exploit adjacent opportunities to accelerate growth Eventually sell or IPO Each company is run independently to maximise business opportunity 33
  • 4. Directly managed & self funded businesses Company Inception Capital invested Angels & Managers % owned 2005 € 4 Mio 90% 2008 € 10 Mio 70% 2012 € 5 Mio 65% Investing in ourselves consistently…in a tough macro environment 44
  • 5. Can we be successful in a country lagging Internet adoption? 1. Pick up & Invest into the right business model Business model has to be proven in more mature markets Risk limited to execution (and local adaptation) 55
  • 6. Can we be successful in a country lagging Internet adoption? 1. Pick up & Invest into the right business model Business model has to be sizeable to justify capital deployment • Heavy upfront marketing investment to create marketplace (Online, TV, etc.) • Build team bench-strenght 66
  • 7. Can we be successful in a country lagging Internet adoption? 2. Local execution has to be key Local execution as a differentating factor to succeed • Understand better culture • Secure faster supply if critical • Better commercial deals / Monetize better • Established marketing relationships with key players • Sort out regulatory frame Choose the right business model and focus on flawless execution 77
  • 8. Grow core business to achieve leadership Company Early mover Team Remarks FTE No 200 Invested €4 mio vs €40m from competition (News Corp.) No 400 First to go online heavy on TV to build category No 40 First well funded player to invest heavily on the opportunity Not an easy journey...patience & endurance required 88
  • 9. Exploit adjacent opportunities Flagship business Adjacent opportunity Notable/Inflection points Vacation rentals (Italy) Launched dedicated site in 2011 Achieved co-leadership in 2013 Field sales force Innovative idea to exploit multichannel fields agents Gas & Power Launched in 2012, Leader since 2013 Enter Spanish market Launched in 2010, No.3 player now Growth accelerated also via unique innovative ideas 99