November 2013
Real Web: not a commercial brand, but a holding company
Company

Business

KPI’s & Facts

Real Estate Classifieds
Italy

M...
Our story: a group of Internet managers and angels
Founders, investors & managers at the same time
Focus on proven, sizeab...
Directly managed & self funded businesses
Company

Inception

Capital invested

Angels & Managers
% owned

2005

€ 4 Mio

...
Can we be successful in a country lagging Internet adoption?
1. Pick up & Invest into the right business model

Business m...
Can we be successful in a country lagging Internet adoption?
1. Pick up & Invest into the right business model

Business m...
Can we be successful in a country lagging Internet adoption?
2. Local execution has to be key

Local execution as a
differ...
Grow core business to achieve leadership
Company

Early mover

Team

Remarks

FTE

No

200

Invested €4 mio vs €40m from
c...
Exploit adjacent opportunities
Flagship business

Adjacent opportunity

Notable/Inflection points

Vacation rentals
(Italy...
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Real Web - NOAH13 London

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Introduction to Real Web - Presentation by Andrea Piccioni, Founder & Chairman of Real Web at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.

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Real Web - NOAH13 London

  1. 1. November 2013
  2. 2. Real Web: not a commercial brand, but a holding company Company Business KPI’s & Facts Real Estate Classifieds Italy Market Leader 85% brand awareness Insurance Broking Italy Market Leader 75% brand awareness Healthcare Booking Service Italy N.1 in Milan Launched Q1 2013 Generating growth thru a number of different local opportunities 22
  3. 3. Our story: a group of Internet managers and angels Founders, investors & managers at the same time Focus on proven, sizeable and local businesses Long term horizon to grow core business to achieve leadership Exploit adjacent opportunities to accelerate growth Eventually sell or IPO Each company is run independently to maximise business opportunity 33
  4. 4. Directly managed & self funded businesses Company Inception Capital invested Angels & Managers % owned 2005 € 4 Mio 90% 2008 € 10 Mio 70% 2012 € 5 Mio 65% Investing in ourselves consistently…in a tough macro environment 44
  5. 5. Can we be successful in a country lagging Internet adoption? 1. Pick up & Invest into the right business model Business model has to be proven in more mature markets Risk limited to execution (and local adaptation) 55
  6. 6. Can we be successful in a country lagging Internet adoption? 1. Pick up & Invest into the right business model Business model has to be sizeable to justify capital deployment • Heavy upfront marketing investment to create marketplace (Online, TV, etc.) • Build team bench-strenght 66
  7. 7. Can we be successful in a country lagging Internet adoption? 2. Local execution has to be key Local execution as a differentating factor to succeed • Understand better culture • Secure faster supply if critical • Better commercial deals / Monetize better • Established marketing relationships with key players • Sort out regulatory frame Choose the right business model and focus on flawless execution 77
  8. 8. Grow core business to achieve leadership Company Early mover Team Remarks FTE No 200 Invested €4 mio vs €40m from competition (News Corp.) No 400 First to go online heavy on TV to build category No 40 First well funded player to invest heavily on the opportunity Not an easy journey...patience & endurance required 88
  9. 9. Exploit adjacent opportunities Flagship business Adjacent opportunity Notable/Inflection points Vacation rentals (Italy) Launched dedicated site in 2011 Achieved co-leadership in 2013 Field sales force Innovative idea to exploit multichannel fields agents Gas & Power Launched in 2012, Leader since 2013 Enter Spanish market Launched in 2010, No.3 player now Growth accelerated also via unique innovative ideas 99

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