ProSiebenSat1-NOAH12 London


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Innovation in TV - Media for Revenue/Equity Deals: Keynote by Dr. Christian Wegner, Chief Diversification Officer of ProSiebenSat.1 at the NOAH 2012 Conference in London, Old Billingsgate on the 7th of November 2012.

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ProSiebenSat1-NOAH12 London

  1. 1. SevenVenturesInnovation in TV - Media for Revenue/Equity Deals Dr. Christian Wegner, November 7, 2012 Page 1
  2. 2. The power of TVUnrivaled daily reach The power of TV The power of ProSiebenSat.1 19m viewers per day 49m viewers per day 14m viewers per day 11m viewers per day Page 2Source: AGF/GfK-Fernsehforschung, TV Scope, Fernsehpanel (D+EU), Adults 14+, consecutive usage of at least 1 minute per average day in January 2012
  3. 3. Fast scalability crucial success factor for start-upsTV unique media to get national reach/awareness fast PAST TODAY Online Marketing TV (M4E) and Online Marketing Cash funding Cash funding Expensive and Cloud-based infrastructure proprietary Infrastructure Engineers / developers Entrepreneur Entrepreneur Page 3
  4. 4. Broadcaster can deliver more than just mediaSevenVentures provides a unique advertising platform beyond media investments Big v a of spe riety c Higher reach ad fo ial rmats through editorial + integration TV Power Leader In-house use performance In-ho ive in online agency t crea cy media Booming n age rRay advertising a Sug Page 4
  5. 5. Focus on growth stage venturesTV media campaign to stimulate growth Target Group: •  Fast growing companies •  No or less sufficient cash to finance aggressive media campaign •  Consumer orientated and target segment responsive and adjacent to TV Page 5
  6. 6. Clear screening criteriaSevenVentures uses clear methodology to identify suitable targets Great management team  TV media matters (scale, trust, branding, emotions)  Attractive ROIC  Clear target group fit  No conflict with existing TV media customers  Page 6
  7. 7. M4E deals consist of multiple componentsValue drivers and exit optionsRevenue building blocks SevenVentures exit options€ 1 Participate in exit proceeds Equity driven Convert into loyal 2 income paying classical M4E TV ad customer Revenue share Customer driven income Acquire, if attractive 3 Minimum guarantee driven business and has income strategic fit 4 Discontinue, if target below expectations Page 7
  8. 8. Zalando – a success storyTV essential growth driver Zalando – A success story •  Extensive media push created clear European No organic Search for Decreasing category market leader in online shoes / fashion search for category importance, search ‘shoes online’ and Zalando for Zalando only •  3x more sales in 2011 vs. 2010 and expected to reach ~EUR 1bn in 2012 •  95% brand awareness •  30K shipments per day based on huge assortment with 150K products and 1,000 Launch TV brands campaign •  > 600K visitors each day 01/2006 07/2012 Zalando Shoes online Page 8Source: Zalando, Google Insights, Press releases
  9. 9. More success stories to comeMore than 40 M4R/E deals closed 2010 2011 2012 Page 9
  10. 10. Continuous development of investment approachNow entering majority investments and seed/incubation Seed/Incubation ▪  VC partnerships Majority investments in ▪  Incubator 7 clusters partnerships (Minority) M4R/ ▪  Market places ▪  Accelerator E deals ▪  Travel & Events ▪  Sports & Outdoor ▪  Beauty & Perfumes ▪  Health ▪  Fashion & Accessories ▪  Home & Living Page 10
  11. 11. Accelerator is a 3-month program that supportsstart-ups and enables them to grow innovative businesses Application Demo Day 3 months▪  Application criteria Coaching ▪  Individual advice, workshops ▪  Present to ▪  E.g., legal, finance, tech -  Early-stage -  VCs -  Product or prototype exist Contacts ▪  Media & online professionals -  Angels ▪  Contacts into P7S1 world▪  20 finalists invited to pitch -  Media executives▪  7 start-ups selected ▪  Dinners/networking events ▪  Raise capital Networking ▪  Access to industry experts ▪  Create awareness Funding ▪  EUR 25k ▪  Find customers ▪  "Media hub" Unterfoehring, Office space near Munich Pre-register now: Page 11
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  13. 13. - w . a-o f ec. m w wn hc n r e o o en c- wt ro n ac n r c ti . m/o ho f e e tc e en- w .cb o. m/O H o f ec w wf e o k o N A C n r e a c en