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Rethinking Public Relations:
How to generate results that
build business!
GET YOUR TICKET TODAY!
www.noah-conference.com
2-3
Tempodrom, Berlin Old Billingsgate, London
NOV201722-23 JUN2017
SAVE THE DATE
v
Services
S O C I A L M E D I A C O N T E N T C R E AT I O NP U B L I C R E L AT I O N S
Digital communication
Media relations
Speaker opportunities
Speaker
App-PR
Event-PR
Produkt-PR
Corporate Communications
Personal Branding
Digital Strategy
Social Media Management
Blogger Relations
Influencer Relations
Testimonial Engagement
Social content production
Community management
Editorial planning
Infographics
Corporate Publishing
Editorial SEO
Photo& video production
Employer Branding
Website & blog production
Event management
Editorial management
v
B2C
v
B2B
v
v
v
v
„If i was down to my last dollar, I’d spend it
on public relations.“
Quote: Bill Gates
Only 32% trust in advertising.
D O N ’ T B E
C O F F E E .
B E
S TA R B U C K S
.
D O N ’ T B E
W AT E R .
B E E V I A N .
Unique Communication Point
Everyone has…
- a Startup
- is changing the world
- is raising money
- or even has Ashton Kutcher as an investor…
Startups mostly don’t
compete against each other,
they compete against no
one giving a shit!
Think
outside
the box,
literally…
The Mercedes Star of Communication
Be a purple cow!
The 3 R’s of Personal Branding
Recognition
Reputation
Respect
Strong personal
brands add value to
corporate brands!
Personal Branding
is a leadership requirement.
Not a self promotion campaign.
The world doesn't have to
know you.
Your target group does!
The Mercedes Star of Communication
35
v
INTEREST
T I M E
L I F E O F A N E W S T O R Y
N E W S J A C K H E R E
Breaking news
Done
Journalists scramble
for additional information
Public excitement growth
Old news
Peak
We identify current events and
developing news that stand in
relation to your business, create fitting
statements and direct quotes for you
and provide these to the media.
This way, we cater to the media’s
craving for expert insights and
statements.
You will become a valuable partner
for editors.
The result: Increased media
coverage and positioning as a
searched-for expert in the media.
38
N E W S J A C K I N G
How We Work
!
Positioning of our client in regards to the Apple Watch.!
+++ BREAKING NEWS+++
Concrete information
about Apple Watch is
being published.
We coordinate a suitable
comment with our client and
mail it to target media.
His statement was
picked up and published
in several outlets.
STATEMENT
Its all about engagement!
Reach the Hearts and Minds of your
Audience
Employer Branding
v
Contact us Today
v
PIABO PR GmbH
Weinmeisterstraße 12, D-10178 Berlin
+49 (0)30 2576 205 0
+49 (0)30 2576 205 25
www.piabo.net
twitter.com/piabo
facebook.com/piabo.net
T
F
W
v
v
v
v
v
+49 (0)17 2781 828 7
linkedin.com/in/tilobonow
twitter.com/tilobonow
pinterest.com/tilobonow
tilo.bonow
T
v
v
v
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T I L O B O N O W
F O U N D E R & C E O
v
Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors
as well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A
experience
Routine execution of M&A and financing
transactions with sizes of several billion euros
24 successfully completed NOAH Advisors
transactions underline successful transfer of
M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures
align interests of clients and NOAH Advisors, and
demonstrate conviction to deliver top results
Creative deal solutions
September 2015
December 2014
September 2014
October 2014
May 2014
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016October 2016
May 2016
Investment in
by
Financial Advisor to Oakley Capital
Exclusive Financial Advisor to
10Bis and its Shareholders
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
Justus Lumpe
Managing Director
justus.lumpe@noah-advisors.com
The NOAH Advisors Core Banking Team
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com
10Bis Drushim
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership

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PIABO - NOAH16 London

  • 1. Rethinking Public Relations: How to generate results that build business!
  • 2. GET YOUR TICKET TODAY! www.noah-conference.com 2-3 Tempodrom, Berlin Old Billingsgate, London NOV201722-23 JUN2017 SAVE THE DATE
  • 3. v Services S O C I A L M E D I A C O N T E N T C R E AT I O NP U B L I C R E L AT I O N S Digital communication Media relations Speaker opportunities Speaker App-PR Event-PR Produkt-PR Corporate Communications Personal Branding Digital Strategy Social Media Management Blogger Relations Influencer Relations Testimonial Engagement Social content production Community management Editorial planning Infographics Corporate Publishing Editorial SEO Photo& video production Employer Branding Website & blog production Event management Editorial management
  • 6. v v v v „If i was down to my last dollar, I’d spend it on public relations.“ Quote: Bill Gates
  • 7.
  • 8. Only 32% trust in advertising.
  • 9.
  • 10.
  • 11. D O N ’ T B E C O F F E E .
  • 12. B E S TA R B U C K S .
  • 13. D O N ’ T B E W AT E R .
  • 14. B E E V I A N .
  • 16. Everyone has… - a Startup - is changing the world - is raising money - or even has Ashton Kutcher as an investor…
  • 17. Startups mostly don’t compete against each other, they compete against no one giving a shit!
  • 19.
  • 20.
  • 21.
  • 22. The Mercedes Star of Communication
  • 23. Be a purple cow!
  • 24.
  • 25.
  • 26. The 3 R’s of Personal Branding Recognition Reputation Respect
  • 27.
  • 28.
  • 29. Strong personal brands add value to corporate brands!
  • 30.
  • 31.
  • 32. Personal Branding is a leadership requirement. Not a self promotion campaign.
  • 33. The world doesn't have to know you. Your target group does!
  • 34.
  • 35.
  • 36. The Mercedes Star of Communication 35
  • 37.
  • 38.
  • 39. v INTEREST T I M E L I F E O F A N E W S T O R Y N E W S J A C K H E R E Breaking news Done Journalists scramble for additional information Public excitement growth Old news Peak We identify current events and developing news that stand in relation to your business, create fitting statements and direct quotes for you and provide these to the media. This way, we cater to the media’s craving for expert insights and statements. You will become a valuable partner for editors. The result: Increased media coverage and positioning as a searched-for expert in the media. 38 N E W S J A C K I N G How We Work
  • 40. ! Positioning of our client in regards to the Apple Watch.! +++ BREAKING NEWS+++ Concrete information about Apple Watch is being published. We coordinate a suitable comment with our client and mail it to target media. His statement was picked up and published in several outlets. STATEMENT
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 51. Its all about engagement!
  • 52.
  • 53. Reach the Hearts and Minds of your Audience
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
  • 61.
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  • 69. v
  • 70.
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  • 72.
  • 73. Contact us Today v PIABO PR GmbH Weinmeisterstraße 12, D-10178 Berlin +49 (0)30 2576 205 0 +49 (0)30 2576 205 25 www.piabo.net twitter.com/piabo facebook.com/piabo.net T F W v v v v v +49 (0)17 2781 828 7 linkedin.com/in/tilobonow twitter.com/tilobonow pinterest.com/tilobonow tilo.bonow T v v v v T I L O B O N O W F O U N D E R & C E O v
  • 74.
  • 75. Selected Completed NOAH Transactions Focus on Leading European Internet companies Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates Deep understanding of industry dynamics Ability to add value beyond banking advice Facilitates overall process and minimizes management distraction NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry Knowledge of and strong relationships with potential buyers’ key decision makers Proactively finds and unlocks attractive investment opportunities for leading investors Annual NOAH Conference in its 8th year Over 40 years of combined relevant M&A experience Routine execution of M&A and financing transactions with sizes of several billion euros 24 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence Ability to deliver top results in short time frames Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results Creative deal solutions September 2015 December 2014 September 2014 October 2014 May 2014 Sale of a 70% stake in to Exclusive Financial Advisor to Drushim and its Shareholders Sale of 100% of for $800m to Exclusive Financial Advisor to Fotolia and the Selling Shareholders Sale of 100% of for €80m to Exclusive Financial Advisor to Trovit and its Shareholders Sale of controlling stake in to Exclusive Financial Advisor to Facile.it and its Shareholders sold 100% of for $228m to a joint venture between Exclusive Financial Advisor to Yad2 and its Shareholders Unique Industry Know-How Unmatched Network and Relationships Strong Investment Banking Competence Full Commitment - We Are Entrepreneurs! EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE September 2016October 2016 May 2016 Investment in by Financial Advisor to Oakley Capital Exclusive Financial Advisor to 10Bis and its Shareholders ® Marco Rodzynek Managing Director & Founder marco.rodzynek@noah-advisors.com Jan Brandes Managing Director jan.brandes@noah-advisors.com Justus Lumpe Managing Director justus.lumpe@noah-advisors.com The NOAH Advisors Core Banking Team Nikhil Parmar Director nikhil.parmar@noah-advisors.com 10Bis Drushim Acquisition of a Majority Stake in by from at a valuation of €300m Investment in Exclusive Financial Advisor to KäuferPortal and its Shareholders by 84% Ownership