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Nokia Growth Partners - NOAH13 London
Nokia Growth Partners - NOAH13 London
Nokia Growth Partners - NOAH13 London
Nokia Growth Partners - NOAH13 London
Nokia Growth Partners - NOAH13 London
Nokia Growth Partners - NOAH13 London
Nokia Growth Partners - NOAH13 London
Nokia Growth Partners - NOAH13 London
Nokia Growth Partners - NOAH13 London
Nokia Growth Partners - NOAH13 London
Nokia Growth Partners - NOAH13 London
Nokia Growth Partners - NOAH13 London
Nokia Growth Partners - NOAH13 London
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Nokia Growth Partners - NOAH13 London

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Mobile Monetization 2.0 - Workshop by Bo Ilsoe, Managing Partner of Nokia Growth Partners at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.

Mobile Monetization 2.0 - Workshop by Bo Ilsoe, Managing Partner of Nokia Growth Partners at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.

Published in: Economy & Finance, Business
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  • 1. Nokia Growth Partners Mobile Monetization 2.0
  • 2. 1998 Nokia has a long and successful history of promoting innovation through venture sponsorships dating back to 1998. 2013 2005 Nokia Growth Partners was founded in 2005 as a growth stage venture investor sponsored by Nokia. Today NGP’s team consists of 12 active investors in the US, China, India and Europe with a portfolio of over 35 large, growth stage companies in mobile. Nokia has invested over $1.5B in different venture funds over the years and recently renewed funding for NGP by $250M, making NGPs total fund $600M SAN FRANSISCO GENEVA HELSINKI NEW DELHI BEIJING
  • 3. One Fund - Global Reach With $600M under management and a successful track record of investment cases across the globe, we offer substantial acceleration power for technology companies looking for growth stage funding. As a lead investor, we typically invest between US$5M to 15M. We also work closely with other value added investors offering complementary skills and perspectives. SAN FRANSISCO GENEVA HELSINKI NEW DELHI BEIJING
  • 4. Every Business Must Be Mobile NGP has been actively investing in mobile technologies for almost a decade. Our team offers deep expertize in mobile technologies and mobile businesses. Our investments are driven by: FINANCIAL RETURN SAN FRANSISCO MOBILE ECOSYSTEM GENEVA HELSINKI NEW DELHI BEIJING
  • 5. Monetization = Advertising + Payments
  • 6. Mobile Monetization Non Paying Potential for advertising sponsored payments Price sensitive Operator billing App Store Paying Card payments Other (Paypal etc) <10% Users Payment methods SAN FRANSISCO GENEVA HELSINKI ALTERNATIVE Advertising sponsored payments opens new opportunities for publishers by addressing their largest user base. NEW DELHI BEIJING
  • 7. % of end user sale Content Provider Publisher (35-50%) Content Provider Publisher (40-70%) Content Provider Publisher (80-90%) Payment App (10-15%) Payment App (5-15%) Carrier (25-50%) App Store (25-40%) Premium SMS APPStore Billing Payment App (5-15%) Credit Card (3-5%) Who is sharing the cake Bulk SMS (0.1%) Credit Card Transaction size ($) ?
  • 8. US Digital Ad Spending and Mobile’s share (2011-2016) Mobile to triple in value between 2011 and 2016 to $8Bn Search will almost double in spending while digital display advertising spend is on pace to triple in 2016 (in dollars) to $28B. Display growth to outpace search growth as print dollars move online and targeting improves. Source: IDC – Real Time Bidding in the US and Europe 2010 - 2015
  • 9. We are here to help you… Mobile Monetization Landscape 2013 P U B L I S H E R S A D V E R T I S E R S Source: www.inner-active.com
  • 10. Innovation in Monetization is Global REAL TIME BIDDING NEW AD UNIT FORMATS LOCATION ONLINE TO OFFLINE ANALYTICS
  • 11. BO ILSOE Partner UPAL BASU Partner PAUL ASEL Partner WALTER MASALIN Principal DAVID TANG Partner JOHN GARDNER ANNIE LIN KEVIN LAU Partner Senior Associate Associate SAN FRANSISCO GENEVA LU GUO Principal YAO GE Associate VIVEK GOYAL ANUPAM RASTOGI Principal Analyst HELSINKI NEW DELHI BEIJING
  • 12. THANK YOU

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