Judo - NOAH13 London

291 views
180 views

Published on

First the High Street Now the PC - Workshop by Dennis Jones, Founder & CEO of Judo at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
291
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Judo - NOAH13 London

  1. 1. MOBILE’S DISRUPTION OF COMMERCE NOAH London · November, 2013 judo 2013 © · Registered number 7959933
  2. 2. MOBILE’S DISRUPTION OF COMMERCE NOAH London · November, 2013 judo 2013 © · Registered number 7959933
  3. 3. everyone connected everywhere
  4. 4. everyone connected everywhere
  5. 5. everyone connected everywhere
  6. 6. everyone connected everywhere
  7. 7. Stimuli B L AC K BOX Buyer response
  8. 8. Stimuli B L AC K BOX Buyer response
  9. 9. Stimuli B L AC K BOX Buyer response
  10. 10. Less than 25% of brands have a mobile strategy
  11. 11. Rule # 1 Be customer driven
  12. 12. Rule # 2 desk/laptop ≠ tablet ≠ mobile web ≠ native app
  13. 13. Rule # 3 Learn through loyalty
  14. 14. Rule # 4 Reinvent the wheel
  15. 15. Rule # 5 Lead with design
  16. 16. 1. Include only vital fields
  17. 17. 1. Include only vital fields 2. ‘Pull’ your customers in
  18. 18. 1. Include only vital fields 2. ‘Pull’ your customers in 3. Build lightweight
  19. 19. 1. Include only vital fields 2. ‘Pull’ your customers in 3. Build lightweight 4. Right keyboard, right time
  20. 20. 1. Include only vital fields 2. ‘Pull’ your customers in 3. Build lightweight 4. Right keyboard, right time 5. Build trust
  21. 21. Good Bad
  22. 22. 3 1 4 2 5 1 2 Single point of focus for card entry. Priority given to security message. 3 4 Auto-move to next data field. In-app intelligence prevents entry errors. 5 + Display of numeric keypad only. One click payments for returning users.
  23. 23. 6x judo your app conversion
  24. 24. CARD PAYMENTS FOR MOBILE APPS judopay.com judo 2013 © · Registered number 7959933

×