the way I travel...
NOAH LONDON
November 2013
This is how we want to travel...
this is what we re being sold.
I want to surf in
the ocean, not on
the web!

I want to
intensively plan my
trip and book
exactly what I have
been dreamin...
comparing prices online
is not the key to a great vacation
why can t I ask a website to show me
only the places I would li...
The Problem in Online Travel
What people need

is not what they get.

• 

You want your vacation to fulfill
multiple deman...
Value Proposition
To Travelers:
Web, Mobile, and Social Apps to find, customize & book recommended,
curated dynamic invent...
Redefining Trips by their core activities
Capturing customer expectations by including trip offerings beyond transportatio...
9
Consistent User Experience
itravel distribution across devices addresses customer need for convenience in decision making ...
Mobile and Social Apps
•  Empowers the customer with intuitive customization tools to create & book unique travel experien...
Worldwide Supply
itravel escapes industry seasonality by offering a broad range of products across customer
segments and t...
Differentiation
Personalized Discovery
Experience-based inventory
Online Tour Operator Model
More Revenue to Providers
Business Model
•  Source directly from providers at market net rates
•  Sell directly to the customer through web, social ...
Disintermediation:
itravel replaces existing distribution model
12%

3x

industry
Profit
margin!

100%

Online /
Offline
Re...
Avoiding industry seasonality
with real-time inventory

	
  600,000	
  €	
  	
  

Cumulated	
  booking	
  revenue	
  per	
...
Poised for Growth on proven metrics

15x Growth Opportunity !
90,000,000 € 	

80,000,000 € 	

70,000,000 € 	

60,000,000 €...
the way I travel...
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iTravel - NOAH13 London

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Introduction to iTravel - Presentation by Axel Schmiegelow, Founder & CEO of iTravel at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.

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iTravel - NOAH13 London

  1. 1. the way I travel... NOAH LONDON November 2013
  2. 2. This is how we want to travel...
  3. 3. this is what we re being sold.
  4. 4. I want to surf in the ocean, not on the web! I want to intensively plan my trip and book exactly what I have been dreaming of I want to have a great trip offer quickly! I have no clear idea yet… How do YOU want to travel? Inspire me! I need reliable personal recommendations Planning a trip should be fun… I’d like to find something special that suits just us!
  5. 5. comparing prices online is not the key to a great vacation why can t I ask a website to show me only the places I would like?
  6. 6. The Problem in Online Travel What people need is not what they get. •  You want your vacation to fulfill multiple demands •  You have to know where you want to go before you book •  You want to know how the trip will be for you – not for some tripadvisor user •  There is no single point of booking for hotel, transport, and experiences •  You want to lounge with your partner and discuss the trip, not sit at your PC •  Prices aren t real until you place an inquiry
  7. 7. Value Proposition To Travelers: Web, Mobile, and Social Apps to find, customize & book recommended, curated dynamic inventory– why can’t booking a trip be fun!? To Providers (Hotels, local tour operators): Get earlier bookings, higher spend customers & pre-booked additional revenue - increase net revenue!
  8. 8. Redefining Trips by their core activities Capturing customer expectations by including trip offerings beyond transportation + accommodation 8
  9. 9. 9
  10. 10. Consistent User Experience itravel distribution across devices addresses customer need for convenience in decision making tools 10
  11. 11. Mobile and Social Apps •  Empowers the customer with intuitive customization tools to create & book unique travel experiences •  All choices are vetted against the user’s social graph 11
  12. 12. Worldwide Supply itravel escapes industry seasonality by offering a broad range of products across customer segments and travel seasons. (Total accessible inventory > 20.000 during 2013 Q4) 1498 557 787 2077 1981 1307 223 2131 391 78 5x inventory growth in 6 Months ! 4098 54 1575 302 1071 12
  13. 13. Differentiation Personalized Discovery Experience-based inventory Online Tour Operator Model More Revenue to Providers
  14. 14. Business Model •  Source directly from providers at market net rates •  Sell directly to the customer through web, social and mobile apps -50% CAC !
  15. 15. Disintermediation: itravel replaces existing distribution model 12% 3x industry Profit margin! 100% Online / Offline Retail [Intermediary] Market Rate [Customer] 24% 16% 48% Hotel Net Rate [Provider] DMC / Incoming Margin [Local Intermediary] Tour Operator Margin [Intermediary] Replaced by itravel Averages: Waterfall varies greatly according to destination, hotel category, distribution, and market
  16. 16. Avoiding industry seasonality with real-time inventory  600,000  €     Cumulated  booking  revenue  per  month         (apr-­‐11  to  mar-­‐13)   Share  of  bookings  per  des<na<on     (apr-­‐11  to  mar-­‐13)   2%   9%   1%    500,000  €     413 K€ 418 K€ 15%   7%   2%    400,000  €     26%    300,000  €     37%   1%    200,000  €     Africa   Australia    -­‐      €     JAN   FEB   MAR   APR   MAY   JUN   JUL   AUG   SEP   OCT   NOV   DEC   Europe   Carribeans    100,000  €     Asia   Central  America   North  America   Reunion   South  America  
  17. 17. Poised for Growth on proven metrics 15x Growth Opportunity ! 90,000,000 € 80,000,000 € 70,000,000 € 60,000,000 € 50,000,000 € 40,000,000 € 30,000,000 € 15x 20,000,000 € 10,000,000 € - € 2013/2014 2014/2015 2015/2016 2013/2014 Booking Revenue itravel Additional Growth Option 2014/2015 Gross Profit 2015/2016
  18. 18. the way I travel...

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