Presented by Mr. Pan
November 2013
Table of Contents
•

Overview of E-commerce market of China

•

Overview of Foreign E-commerce enterprises in Shanghai

•
...
Chinese e-commerce market: Thriving and Gradually
Becoming a Maturing Industry
205.4%
164.9%
132.7%

The Data from: IRrese...
China’s E-commerce Trade Volumes are Overtaking the U.S.
Chinese Online Shopper Scale
(2009-2015)

25000

Online Transacti...
B2C is becoming Chinese Main E-commerce Model
The Data from: IRresearch.cn, Chinese
marketing research expert.

214.5%

20...
Main B2C Websites in China’s E-commerce Market
The Data from: IRresearch.cn, Chinese
marketing research expert.
Yhd.com
VI...
Top products categories in China’s e-commerce Market
The Data from: IRresearch.cn, Chinese
marketing research expert.
Appa...
Overview of Foreign E-commerce Enterprises in Shanghai
100%
90%
80%
70%
60%

29.00% 30.80% 26.30% 60.00% 71.10% 83.30%
96....
Top products categories for foreign online retailers in Shanghai
others

The Data from: Marketing
Research Report Made by
...
Key Challenges for International E-Commerce Operations
others

The Data from: Marketing
Research Report Made by
Shanghai M...
Introduction to E-commerce China(易商中国)
E-commerce China is a brand service platform
•Helps transnational &cross-border cor...
E-commerce China: Convenient Service Platform
E-commerce China: One-stop Service to Clients
E-commerce China: Preferential and Supportive Policies
Key Advantages of “E-commerce China’s Innovation Base”
Introduction to ESF

Guided and supported by China’s Ministry of Commerce

Highlights
•Trading
• E-commerce Trend Sharing
...
2012/2013 ESF Statistics
2013 ESF Statistics

2012 ESF Statistics
• 8 themed areas
• 1600 types of international products ...
About ISPC

Who we are:
The Shanghai International Sourcing Promotion Center Co., Ltd. (ISPC) is supported by
the Ministry...
Partners
Customers
Thanks!
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ISPC - NOAH13 London

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Start Your eCommerce with ISPC - Presentation by Baojia Pan, Deputy Board Director of ISPC at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.

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ISPC - NOAH13 London

  1. 1. Presented by Mr. Pan November 2013
  2. 2. Table of Contents • Overview of E-commerce market of China • Overview of Foreign E-commerce enterprises in Shanghai • Introduction to E-commerce China (易商中国) • Introduction to ESF • About ISPC
  3. 3. Chinese e-commerce market: Thriving and Gradually Becoming a Maturing Industry 205.4% 164.9% 132.7% The Data from: IRresearch.cn, Chinese 138.4% marketing research expert. 105.2% 104.3% 75.3% 70.2% 66.1% 67.6% 42.0% 32.4% 23.3% 19.2% 51.6% 0.0% 0.0% 0.0% 0.1% 0.2% 0.3% 0.6% 1.1% 2.0% 2.9% 4.3% 6.2% 7.7% 9.0% 10.0% 10.8% 36000.0 30200.0 24500.0 18500.0 13030.3 5.5 12.8 19.4 7845.3 4610.0 2630.0 51.4 157.0 263.1 537.6 1281.8 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012e 2013e 2014e 2015e 2016e Online shopping transaction Scales (RMB in 100Million) Growth Rate(%) Rate of total retail sales of consumer goods
  4. 4. China’s E-commerce Trade Volumes are Overtaking the U.S. Chinese Online Shopper Scale (2009-2015) 25000 Online Transaction Sales Contrast between China ad US (2009-2014) 24500 5 36.3% 35.8% 26.4% 21.8% 18.1% 16.7% 15.6% 4 20000 18500 3.6 3.1 15000 13040 2.7 3 2.3 1.9 2 20709 14653 13363 12010 10000 1.5 11189 7846 9843 1.1 1 4610 5000 2630 0 2009 2010 2011 2012e 2013e 2014e 2015e Online Shopper Scale( in billion) Growth Rate The Data from: IRresearch.cn, Chinese marketing research expert. American Dada from: emarketer 0 2009 2010 2011 2012e 2013e 2014e China online transaction sales (RMB in 100 million) US online transaction sales (RMB in 100 million)
  5. 5. B2C is becoming Chinese Main E-commerce Model The Data from: IRresearch.cn, Chinese marketing research expert. 214.5% 206.0% 94.7% 64.2% 47.3% 56.4% 68.4% 53.8% 30.9% 38.0% 20.8% 13.1% 16400 14500 29.0% 11.0% 18200 17800 13800 12000 10000 9170 3980 2424 206 2009 6500 5863 630 2010 3860 1983 2011 2012e 2013e 2014e 2015e 2016e C2C Trading Volume (RMB in 100 Million) B2C Trading Volume(RMB in 100 Million) C2C Growth Rate B2C Growth Rate
  6. 6. Main B2C Websites in China’s E-commerce Market The Data from: IRresearch.cn, Chinese marketing research expert. Yhd.com VIPSHOP 1.2% 1.4% Gome 1.4% Dangdang 1.9% Vancl 1.2% Others 3.7% Amazon China 2.7% tengxunB2C 4.7% TMall 56.7% Suning 5.5% JD.com 19.6%
  7. 7. Top products categories in China’s e-commerce Market The Data from: IRresearch.cn, Chinese marketing research expert. Apparel &shoes 26.5% others 42.7% Books, musicMother &kids products &film 4.4% 3.0% Home electronics 18.4% Cosmetics 5.0%
  8. 8. Overview of Foreign E-commerce Enterprises in Shanghai 100% 90% 80% 70% 60% 29.00% 30.80% 26.30% 60.00% 71.10% 83.30% 96.60% 86.70% 69.65% 100.00% 100.00% 100.00% 5 9 4 179 32 56 77.50% 72.20% 67.80% 3 10 36 13 3 4 2 2 55.60% 52.90% 37.40% 62.50% 52.20% 30.00% 60.00% 87.30% 19 40.00% 40.00% 31 58 13 3 45 257 80.00% 12 5 15 2 2 48 75.00% 50% 75.00% 4 Ratio 40% Online Retail in Shanghai Ratio 30% 40 20% The Data from: Marketing Research Report Made by Shanghai Municipal Commission of Commerce and ISPC 55 18 28 5 8 85 155 23 5 5 10 25 462 Online Retail Quantity 10% 0% •462 foreign enterprises in Shanghai •257 of them have online retail •179 of 257 have online retail in Shanghai •The Ratio is as high as 69.75%
  9. 9. Top products categories for foreign online retailers in Shanghai others The Data from: Marketing Research Report Made by Shanghai Municipal Commission of Commerce and ISPC 99 Consumer Electronics 13 Food&Beverage 36 Jewelry 15 Household Products 45 Mother&Kid Products 7 Health&Beauty Products 32 Clothes 215 0 50 100 150 200 250
  10. 10. Key Challenges for International E-Commerce Operations others The Data from: Marketing Research Report Made by Shanghai Municipal Commission of Commerce and ISPC 17% E-commerce operation skills 26% Enterprise Taxation 43% Logistics 41% Import Restrictions 35% Finance Channels 42% HR 30% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
  11. 11. Introduction to E-commerce China(易商中国) E-commerce China is a brand service platform •Helps transnational &cross-border corporations to expand their business in China. •Offers one-stop service to help them to build up their local operations. E-commerce China’s Target Clients •Transnational &cross-border corporations which Operate B2C websites •Sell products on third party B2C websites •Provide third-party e-commerce trading services E-commerce China’s Core Services •E-commerce innovation Base • One-stop service E-commerce China’s Vision •Aims to build up China’s only e-commerce ecosystem
  12. 12. E-commerce China: Convenient Service Platform
  13. 13. E-commerce China: One-stop Service to Clients
  14. 14. E-commerce China: Preferential and Supportive Policies
  15. 15. Key Advantages of “E-commerce China’s Innovation Base”
  16. 16. Introduction to ESF Guided and supported by China’s Ministry of Commerce Highlights •Trading • E-commerce Trend Sharing •Online-offline Interaction •The only international exhibition of China covering traditional enterprises,e-commerce retailers and service firms. Features •Innovative exhibitions • Interactive experiences •Brand promotion •Goods to the World Exhibitors •Overseas Suppliers •Venture Capital Firms •E-commerce Service Firms •E-commerce Enterprises •Importers • E-commerce Park Pavilions •E-commerce Experience Pavilion •International Products Pavilion •Cross-border E-commerce Pavilion •O2O experience Pavilion
  17. 17. 2012/2013 ESF Statistics 2013 ESF Statistics 2012 ESF Statistics • 8 themed areas • 1600 types of international products from US/Germany/Turkey/France/Italy • 220 exhibitors, 10,000 attendees • • • • • 30,000 attendees 300 e-commerce companies 4 Seminars 4 Pavilions E-commerce innovation pitch event
  18. 18. About ISPC Who we are: The Shanghai International Sourcing Promotion Center Co., Ltd. (ISPC) is supported by the Ministry of Commerce and Shanghai Municipal Government. With strong connections to governments in 30 Chinese provinces and 20 international organizations, we have been promoting our global sourcing platform for buyers and suppliers for over the past 10 years. Our Value: We are committed to building and enhancing the sourcing platform while growing global sourcing Based in Shanghai Global Economic Outlook Our value Satisfying clients around the world
  19. 19. Partners
  20. 20. Customers
  21. 21. Thanks!

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