How big can it get?
Who’s HouseTrip?
A quarter of a million of holiday rentals to book in
total peace of mind.
It all started with a trip

“Having our own home in a foreign city, being able to really feel
the local pulse, eating our ...
4 years into the company, we have 200 staff
and very strong growth
300,000

7,000,000

6,000,000

250,000

5,000,000
200,0...
Happy guests is the backbone of our growth
“HouseTrip guests have satisfaction scores 7 times the travel
industry average”
So, how big can it get?

By all logic, the answer is

very very big
Fact 1: the travel industry is the world’s
largest

In 2012, it
contributed 9.3% of
the world’s GDP*

*Travel & Tourism Ec...
Fact 2: accommodation is a huge sub-sector
of travel

When they travel, people
spend on average 35% of
their budget on
acc...
Fact 3: same price/same conditions, people
prefer an entire home to a hotel room

Well… not an established fact… but it
ma...
Fact 4: the supply is almost unlimited

Today, 3Mio European homes get
regularly rented out to tourists.*
That’s only 1.5%...
Fact 4: the supply is almost unlimited

In fact, there are almost as many
holiday rentals in Europe today as
there are hot...
So… why isn’t it bigger already?

If we look at Europe only, why are
there 5 times less holiday rental
bookings than hotel...
3 main reasons

Reason 1:
location, location, location
Europe

Hotel rooms

Holiday rentals

Paris

Hotel rooms

Holiday r...
3 main reasons

Reason 2:
same price/same
conditions, people prefer an
entire home to a hotel room
3 main reasons

85sqm 2-bedroom
apartment, central London

143€ a night

This is suddenly much less
attractive if you’re t...
3 main reasons

Reason 3:
Hosts typically list on several
websites –consolidation and
implementation of standards is
requi...
That’s where we come in
We’re not only consolidating an
existing – massive – market.
As we go along, we’re also solving
it...
HouseTrip - NOAH13 London
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HouseTrip - NOAH13 London

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Welcome to HouseTrip: How Big Can It Get? - Presentation by Arnaud Bertrand, Founder, CEO & Chairman of HouseTrip at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.

Published in: Travel, Business
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HouseTrip - NOAH13 London

  1. 1. How big can it get?
  2. 2. Who’s HouseTrip? A quarter of a million of holiday rentals to book in total peace of mind.
  3. 3. It all started with a trip “Having our own home in a foreign city, being able to really feel the local pulse, eating our homemade food around our dining table, we loved it all”
  4. 4. 4 years into the company, we have 200 staff and very strong growth 300,000 7,000,000 6,000,000 250,000 5,000,000 200,000 4,000,000 150,000 3,000,000 100,000 2,000,000 50,000 1,000,000 0 0 2010 2011 Guest Nights Booked 2012 Properties 2013 (F)
  5. 5. Happy guests is the backbone of our growth “HouseTrip guests have satisfaction scores 7 times the travel industry average”
  6. 6. So, how big can it get? By all logic, the answer is very very big
  7. 7. Fact 1: the travel industry is the world’s largest In 2012, it contributed 9.3% of the world’s GDP* *Travel & Tourism Economic impact 2013 World, WTTC
  8. 8. Fact 2: accommodation is a huge sub-sector of travel When they travel, people spend on average 35% of their budget on accommodation* *Eurostat, 2012 data from 16 European countries
  9. 9. Fact 3: same price/same conditions, people prefer an entire home to a hotel room Well… not an established fact… but it makes sense! OR 16sqm room in a 3-star hotel, central London 85sqm 2-bedroom apartment, central London 166€ a night 143€ a night
  10. 10. Fact 4: the supply is almost unlimited Today, 3Mio European homes get regularly rented out to tourists.* That’s only 1.5% of European homes** (or 10% of non-primary residences). *Radius Global Market Research 2011 **Housing Statistics in the European Union 2010, Dutch Ministry of the Interior
  11. 11. Fact 4: the supply is almost unlimited In fact, there are almost as many holiday rentals in Europe today as there are hotel rooms: 3Mio vs 3.9Mio*! *Travel & Tourism 2011, WTTC
  12. 12. So… why isn’t it bigger already? If we look at Europe only, why are there 5 times less holiday rental bookings than hotel bookings?
  13. 13. 3 main reasons Reason 1: location, location, location Europe Hotel rooms Holiday rentals Paris Hotel rooms Holiday rentals
  14. 14. 3 main reasons Reason 2: same price/same conditions, people prefer an entire home to a hotel room
  15. 15. 3 main reasons 85sqm 2-bedroom apartment, central London 143€ a night This is suddenly much less attractive if you’re told that: - To book it, you’ll need to go through a process that’ll take days - You have no guarantee whatsoever that the property is as-described or even exists
  16. 16. 3 main reasons Reason 3: Hosts typically list on several websites –consolidation and implementation of standards is required to go beyond today’s adopters
  17. 17. That’s where we come in We’re not only consolidating an existing – massive – market. As we go along, we’re also solving its biggest problems – the “same conditions” problems – and that will make tomorrow’s market an order of magnitude bigger.

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