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HouseTrip - NOAH13 London

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Welcome to HouseTrip: How Big Can It Get? - Presentation by Arnaud Bertrand, Founder, CEO & Chairman of HouseTrip at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.

Welcome to HouseTrip: How Big Can It Get? - Presentation by Arnaud Bertrand, Founder, CEO & Chairman of HouseTrip at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.

Published in: Travel, Business

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Transcript

  • 1. How big can it get?
  • 2. Who’s HouseTrip? A quarter of a million of holiday rentals to book in total peace of mind.
  • 3. It all started with a trip “Having our own home in a foreign city, being able to really feel the local pulse, eating our homemade food around our dining table, we loved it all”
  • 4. 4 years into the company, we have 200 staff and very strong growth 300,000 7,000,000 6,000,000 250,000 5,000,000 200,000 4,000,000 150,000 3,000,000 100,000 2,000,000 50,000 1,000,000 0 0 2010 2011 Guest Nights Booked 2012 Properties 2013 (F)
  • 5. Happy guests is the backbone of our growth “HouseTrip guests have satisfaction scores 7 times the travel industry average”
  • 6. So, how big can it get? By all logic, the answer is very very big
  • 7. Fact 1: the travel industry is the world’s largest In 2012, it contributed 9.3% of the world’s GDP* *Travel & Tourism Economic impact 2013 World, WTTC
  • 8. Fact 2: accommodation is a huge sub-sector of travel When they travel, people spend on average 35% of their budget on accommodation* *Eurostat, 2012 data from 16 European countries
  • 9. Fact 3: same price/same conditions, people prefer an entire home to a hotel room Well… not an established fact… but it makes sense! OR 16sqm room in a 3-star hotel, central London 85sqm 2-bedroom apartment, central London 166€ a night 143€ a night
  • 10. Fact 4: the supply is almost unlimited Today, 3Mio European homes get regularly rented out to tourists.* That’s only 1.5% of European homes** (or 10% of non-primary residences). *Radius Global Market Research 2011 **Housing Statistics in the European Union 2010, Dutch Ministry of the Interior
  • 11. Fact 4: the supply is almost unlimited In fact, there are almost as many holiday rentals in Europe today as there are hotel rooms: 3Mio vs 3.9Mio*! *Travel & Tourism 2011, WTTC
  • 12. So… why isn’t it bigger already? If we look at Europe only, why are there 5 times less holiday rental bookings than hotel bookings?
  • 13. 3 main reasons Reason 1: location, location, location Europe Hotel rooms Holiday rentals Paris Hotel rooms Holiday rentals
  • 14. 3 main reasons Reason 2: same price/same conditions, people prefer an entire home to a hotel room
  • 15. 3 main reasons 85sqm 2-bedroom apartment, central London 143€ a night This is suddenly much less attractive if you’re told that: - To book it, you’ll need to go through a process that’ll take days - You have no guarantee whatsoever that the property is as-described or even exists
  • 16. 3 main reasons Reason 3: Hosts typically list on several websites –consolidation and implementation of standards is required to go beyond today’s adopters
  • 17. That’s where we come in We’re not only consolidating an existing – massive – market. As we go along, we’re also solving its biggest problems – the “same conditions” problems – and that will make tomorrow’s market an order of magnitude bigger.