Google - NOAH13 London

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Growing with Google - Presentation at AdTelligence workshop by Gero Graf, Search Strategy & Implementation Manager at Google at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.

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Google - NOAH13 London

  1. 1. G+ Sign In How to grow with Google
  2. 2. Identity in a Cross-Device World Audiences are fragmented: Users move between devices and use multiple screens simultaneously 81% 66% 75% use smartphone with television daily use smartphone with laptop or PC daily use tablet with another device daily But we still expect a relevant, seamless experience Source: http://www.google.com/think/research-studies/the-new-multi-screen-world-study.html
  3. 3. New Engagement Challenges Yesterday NEWS Today NEWS Tomorrow NEWS Trusted, crossdevice identity provider Cookies Different identifier on every device ?
  4. 4. Introducing a Google Option ✓ Increase user logins & registration velocity Trusted, secure authentication ✓ Drive app usage Over the air Android downloads ✓ Engage Users Across Devices Cross-device single sign-on
  5. 5. Sign-In to Access the Best of Google
  6. 6. Signing In: Product Walkthrough
  7. 7. Increase User Logins User Choice
  8. 8. Drive App Usage Android Installs 40% acceptance rate for Android installs
  9. 9. Engage Users Across Devices Cross-Device Single Sign-On lets authenticated users remain connected across devices
  10. 10. Engage Users Across Devices
  11. 11. Get Discovered Across Google App Activities
  12. 12. Results: Partner Success Stories
  13. 13. “Google+ Sign-In has become the most popular third party sign-in option on web with 35% of users choosing to sign in with Google.” Joe Greenstein, CEO
  14. 14. "User registration on Snapette has increased by 16% since launching Google+ Sign-In." Lefteris Haritou, Lead Engineer
  15. 15. “Google+ Sign-In is the most popular social sign-in method on our Android application, measuring 41% of our overall sign-in users.” Tom Grinsted, Product Manager
  16. 16. Start with Android developers.google.com/+ ✓ Mobile Market Leader -- 900 million devices auto-auth’d to Google -- 79.3% of global smartphone market share* ✓ Deep Integration with Google -- Core component of Google Play services SDK -- Integrates with Wallet, Play Games, and more ✓ Innovation Across Devices -- 1-click downloads of your Android app -- Cross-device SSO drives web authentication % ✓ Customer Testimonials -- #1 login choice for many leading apps -- up to 25% reduction in bounce rate
  17. 17. Thank You
  18. 18. Case Studies developers.google.com/+/features/case-studies

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