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Criteo - NOAH13 London

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Introduction to Criteo - Presentation by Eric Eichmann, CRO of Criteo at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.

Introduction to Criteo - Presentation by Eric Eichmann, CRO of Criteo at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.

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  • NO SCRIPT – 20 SEC CORPORATE VIDEO WITH MUSIC
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Criteo - NOAH13 London Criteo - NOAH13 London Presentation Transcript

  • ERIC EICHMANN, CRO NOAH, NOVEMBER 2013 0
  • CRITEO 1 WHAT WE DO 2 HOW WE DO IT 3 WHO WE ARE 4 MOBILE IS HERE Copyright © 2013 Criteo. Confidential 1
  • BRINGING SEARCH-LIKE PERFORMANCE TO DISPLAY AT SCALE $6.5BN in post-click sales THE RIGHT USER AT THE RIGHT TIME WITH THE RIGHT PRODUCT&CREATIVE Copyright © 2013 Criteo. Confidential 2
  • CASE STUDY: MAJOR MULTI-CHANNEL US RETAILER ROI RESULTS 28:1 ROI RESULTS 8:1 Period Clicks Impressions CTR CPC eCPM Spend Orders CVR Revenue ROAS One Quarter 3,044,519 669,934,022 0.45% $0.37 $1.66 $1,111,901 202,916 6.66% $31,908,281 $28.70 Copyright © 2013 Criteo. Confidential 3
  • #1 PERFORMANCE DISPLAY CAPTURES USERS THAT PAID SEARCH CAN’T 65% A recent Nielsen study shows that 65% of internet users clicking on Performance Display banners do not click on SEM links from the same industry in the two-month period of the study Source: Nielsen//NetRatings, Turning Viewers into Clickers (research commissioned by Criteo), September-October, 2012, France Nielsen and its French joint venture Mediametrie//Netratings partnered with Criteo on a study designed to measure clickers’ profiles, behaviors and value for advertisers. Tracking was set up on all Criteo campaigns and custom, panel-based data was gathered for France and the US: In September and October 2012, Nielsen collected all laptop and desktop web actions, excluding Internet applications, of 22,000 panelists in France, and about 180,000 in the US. Nielsen tracked all clicks on Criteo banner ads during this period with 99.8% accuracy (Criteo figures compared to Nielsen figures). The study included an advanced analysis of search (in France only) and surf behavior broken down by industry, acquisition campaigns and lower funnel campaigns. Control group: Nielsen constructed a state-of-art control group based on sessions volume, pages viewed volume and demographics. Copyright © 2013 Criteo. Confidential 4
  • DEEP, GRANULAR AND ACTIONABLE SHOPPING INTENT DATA UNIQUE CLIENT DATA CRITEO PROPRIETARY DATA $200bn sales1 Product SKU Pricing Availability Context Clicked Checkout Pattern Profile CRM Formats Views Clicks Conversions Bought Browsing Placements Impressions Viewed Bids FEEDING MACHINE-BASED LEARNING FEEDING PROPRIETARY STATISTICAL MODELS 1 WE OBSERVED OVER $200 BILLION IN SALES TRANSACTIONS ON OUR CLIENTS’ WEBSITES IN THE TWELVE MONTHS ENDED JUNE 30, 2013 WHETHER OR NOT A CONSUMER SAW OR CLICKED ON A CRITEO ADVERTISEMENT. Copyright © 2013 Criteo. Confidential 5
  • DELIVERING THE RIGHT PRODUCT TO THE RIGHT PERSON AT THE RIGHT TIME CUSTOMER REAL-TIME OFFER CHECK-OUT & PURCHASE CLIENT PLATFORM CLIENT PERFORMANCE MANAGEMENT REAL-TIME REPORTING ANALYTICS PUBLISHER PLATFORM CPC CPM Engine INVENTORY MANAGEMENT REAL-TIME REPORTING ANALYTICS DATA Copyright © 2013 Criteo. Confidential 6
  • POWERED BY HIGHLY SOPHISTICATED AND PROPRIETARY TECHNOLOGY PREDICTION & RECOMMENDATION ALGORITHMS 1 2 REAL-TIME BUYING ENGINE Engine HIGH-PERFORMANCE COMPUTING 4 3 Copyright © 2013 Criteo. Confidential DYNAMIC CREATIVE OPTIMIZATION 7
  • OUR TECHNOLOGY OPERATES AT MASSIVE SCALE 8 YEARS OF RESEARCH & DEVELOPMENT 187-STRONG R&D TEAM 6 DATA CENTERS ON 3 CONTINENTS, 3,000+ SERVERS UP TO 25,000 PERSONALIZED ADS CREATED, PRICED AND DELIVERED PER SECOND Copyright © 2013 Criteo. Confidential 8
  • FINANCIAL SCALE AND GROWTH REVENUE (MM) $354 104% CAGR €272 €144 €66 2010 2011 Copyright © 2013 Criteo. Confidential 2012 9
  • DIVERSIFIED GLOBAL FOOTPRINT REVENUE BY GEOGRAPHY (2012)2 15 OFFICES 37 NATIONAL MARKETS 746 FULL-TIME EMPLOYEES1 9% 25% ROW US 20% 18% Germany UK France 13% 15% Japan STOCKHOLM CHICAGO AMSTERDAM BOSTON MUNICH PALO ALTO SEOUL LONDON NEW YORK MILAN TOKYO PARIS BEIJING SAO PAULO SYDNEY 1 AS OF 06/30/13 2 GEOGRAPHICAL BREAKDOWN OF REVENUE BASED ON THE LOCATIONS OF ADVERTISERS’ CAMPAIGNS Copyright © 2013 Criteo. Confidential 10
  • 4,000+ LARGE, GLOBAL, HIGH QUALITY E-COMMERCE CLIENT BASE SELECTED CLIENTS HSN LENOVO MACY’S STAPLES Copyright © 2013 Criteo. Confidential 11
  • LARGE, GLOBAL, HIGH QUALITY PUBLISHER BASE ALL MAJOR PUBLIC EXCHANGES 6,000+ DIRECT PUBLISHERS WITH PREFERRED INVENTORY ACCESS Copyright © 2013 Criteo. Confidential 12
  • MOBILE: GREEN FIELD OPPORTUNITY 1 Large and growing mobile inventory 2 3 Poor monetization Actual engagement and conversion on mobile devices SIGNIFICANT GROWTH OPPORTUNITY Copyright © 2013 Criteo. Confidential 13
  • PROVEN TO DELIVER RESULTS: JAPAN LEARNINGS MOBILE IMPRESSION GROWTH JP – 2013 YTD 700,000,000 KEY JAPAN MOBILE STATS IN 2013 600,000,000 500,000,000 400,000,000 +760% account growth +720% # Average CTR of sales driven for our advertisers 0.63% 300,000,000 200,000,000 100,000,000 0 January February March April May Copyright © 2013 Criteo. Confidential June July August 14
  • THANK YOU! Eric EICHMANN CRO Copyright © 2013 Criteo. Confidential