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Covus - NOAH13 London

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Lead Generation 2.0 - Presentation by Dr. Sebastian Schilling, Head of M&A of Covus at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.

Lead Generation 2.0 - Presentation by Dr. Sebastian Schilling, Head of M&A of Covus at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.

Published in: Technology, Economy & Finance

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Transcript

  • 1. Lead-Generation 2.0 by … NEXT GENERATION Digital Media.
  • 2. WHAT WE DO IS DIGITAL 2
  • 3. WE DON‘T PACK OR SEND BOXES. THAT‘S OFFLINE WORK. It‘s dirty!
  • 4. …WE DON‘T BURN MONEY. We make it!
  • 5. How?
  • 6. THE COVUS HISTORY: 2012 Gaming ad-tech network Crobo is launched 2013 RTB-Platform The Ad-Exchange is launched 2013 more than 100 employees 2008 Software downloading portal pro.de is launched 2013 Insurance-lead-generator OnlineVersicherung.de is launched 2004 portfolio of over 15.000 domains 2013 Software-downloadmonetizer Freemium is launched 2010 Browsergames portal browsergames.de is launched 2003 joins the Covus Group founded
  • 7. WE GENERATE Leads 2.0-style.
  • 8. Lead-Gen 1.0 Ad-based ARBITRAGE ENVIRONMENT RETARGETING BOUNCE RATES RTB LANDINGPAGES BANNERS STATIC CONTENT Lead-Gen 2.0 Content-based LENGTH-OFSTAY CONTENT BASED ON KPIs USER-SPECIFIC DESIGN CONTENTOBJECTS DYNAMIC CONTENT
  • 9. THIS IS HOW IT ALL STARTED:
  • 10. AND THIS IS how it works. DYNAMIC CONTENT for each user RECOMMEN DATION SERVICE BIG DATA
  • 11. WE RUN 5 VERTICALS… INSURANC SOFTWAR VOUCHER GAMES HEALTH E E S
  • 12. …AND WE‘RE RAISING! €1m • NEW LEAD-GENERATION CONCEPT FOR INSURANCES €7m • COMPREHENSIVE BI- AND PERFORMANCE SOLUTION FOR GAMES PUBLISHERS AND TRAFFIC-SOURCES • 5-FOLD USERMONETIZATION • PROFITABLE • 90%+ GROSS MARGIN • 900% YoY GROWTH
  • 13. Contact us Dr. Sebastian Schilling Tel.: +49 (0) 174 176 75 38 Email: sebastian.schilling@covus.de Covus Holding GmbH Schwedter Str. 263 10119 Berlin www.covus.de