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Brandnew - NOAH13 London
Brandnew - NOAH13 London
Brandnew - NOAH13 London
Brandnew - NOAH13 London
Brandnew - NOAH13 London
Brandnew - NOAH13 London
Brandnew - NOAH13 London
Brandnew - NOAH13 London
Brandnew - NOAH13 London
Brandnew - NOAH13 London
Brandnew - NOAH13 London
Brandnew - NOAH13 London
Brandnew - NOAH13 London
Brandnew - NOAH13 London
Brandnew - NOAH13 London
Brandnew - NOAH13 London
Brandnew - NOAH13 London
Brandnew - NOAH13 London
Brandnew - NOAH13 London
Brandnew - NOAH13 London
Brandnew - NOAH13 London
Brandnew - NOAH13 London
Brandnew - NOAH13 London
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Brandnew - NOAH13 London

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Introduction to Brandnew - Presentation by Francis Trapp, Founder & CEO of Brandnew at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.

Introduction to Brandnew - Presentation by Francis Trapp, Founder & CEO of Brandnew at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.

Published in: Business, Technology
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Transcript

  • 1. Photo Sharing Influencer Network NOAH Conference ! 14 November 2013
  • 2. Photo sharing platforms are the #1 way for social interactions with large audiences User Followers Platforms 14 November 2013 - NOAH Conference Pitch
  • 3. Photo sharing is growing crazy and has lots of traffic 150m 55m 1,000 Monthly active Instagramers Photos shared daily on Instagram Comments on Instagram per second 14 November 2013 - NOAH Conference Pitch
  • 4. Brandnew is an influencer network to reach people e.g. on Instagram or Pinterest Photos, videos or products Distributed to influencers e.g. potential brands 1 Brands define targeting 2 3 Brandnew provides matching, distribution, seeding, tracking, payments & reporting Influencers share photos or videos with their followers on Instagram, Pinterest etc. 14 November 2013 - NOAH Conference Pitch
  • 5. Brandnew’s brand placements appear in highly native setting Brand Placement 14 November 2013 - NOAH Conference Pitch
  • 6. As a result native advertising with engagement rate of 15% 66k followers 10k likes and 110 comments 14 November 2013 - NOAH Conference Pitch
  • 7. New Followers per Day Brandnew’s campaign posts result in strong follower growth for brand • Clear spikes in daily follower growth for brand • With Brandnew daily follower growth up to 20x higher than normal 1 3 5 7 9 11 13 15 17 19 21 23 Day 14 November 2013 - NOAH Conference Pitch
  • 8. Recent campaign reveals great results for native brand placement Brand: Swedish fashion brand Type: VIP product campaign Region: Scandinavia Vertical: Fashion Duration: 2 1/2 weeks Photos published: 10 Brand‘s top Sales: Direct sales of showcased items Website traffic: Brand‘s bracelet 3 to 8 times higher Follower increase: +53% Engagement rate: 12% Total likes: 37,252 Total comments: 346 Reach: 143,828 14 November 2013 - NOAH Conference Pitch
  • 9. Brandnew offers global reach of 70m people in the Americas, Europe and Asia As of 01.11.13 Of which 6m+ in DACH 18m+ reach 26m+ reach 4m+ reach 5m+ reach Note: Global approx. 17m+ reach 14 November 2013 - NOAH Conference Pitch
  • 10. Great targeting capabilities and verticals for brands As of 01.11.13 Automotive Lifestyle Sports 6m+ reach 23m+ reach 10m+ reach Youth Fashion Beauty 11m+ reach 37m+ reach 32m+ reach 14 November 2013 - NOAH Conference Pitch
  • 11. Francis Trapp +49 177 306 46 49 francis@brandnew.io www.brandnew.io 14 November 2013 - NOAH Conference Pitch
  • 12. Backup 14 November 2013 - NOAH Conference Pitch
  • 13. Why is brand photo seeding on photo sharing platforms so effective? 1 Net reach: Cost per user instead of cost per thousand impressions 2 Size matters: Creatives are 5x bigger than banners, almost fullscreen on mobile 3 Native ad format: Ads being recognized as part of the content 14 November 2013 - NOAH Conference Pitch
  • 14. Size matters: Brandnew offers almost fullscreen mobile advertising vs. Brandnew Ad 14 November 2013 - NOAH Conference Pitch
  • 15. Strong operational team achieving significant traction Francis Trapp Founder & CEO From 8+ years in strategy consulting (e.g. Accenture, Commerzbank) via MBA to internet/media (Sponsorpay, Arzttermine.de) Lukasz Lazewski CTO Ruby on Rails master (e.g. Wimdu) with 10+ years software development experience Florian Weixelbaumer Head of Advertiser Relations More than 10 years of experience in advertising industry (e.g. ProSieben, Sat1, AdScale) Gracie Roberts Publisher & Campaign Manager Advertising and communications expert who loves creative writing and social media 14 November 2013 - NOAH Conference Pitch
  • 16. Fully automated supply and demand aggregation launched Self service campaign interface Real-time reach prediction Advertiser page Publisher management interface Extensive targeting capabilities 14 November 2013 - NOAH Conference Pitch
  • 17. Sample feed: Street style female Your brand here Brandnew Ad 14 November 2013 - NOAH Conference Pitch
  • 18. Sample feed: Beachwear Your brand here Brandnew Ad 14 November 2013 - NOAH Conference Pitch
  • 19. Sample feed: Youth Your brand here Brandnew Ad 14 November 2013 - NOAH Conference Pitch
  • 20. Sample feed: Architecture Your brand here Brandnew Ad 14 November 2013 - NOAH Conference Pitch
  • 21. Sample feed: Watches Your brand here Brandnew Ad 14 November 2013 - NOAH Conference Pitch
  • 22. Sample feed: Luxury goods Asia Your brand here Brandnew Ad 14 November 2013 - NOAH Conference Pitch
  • 23. Sample feed: Automotive Brandnew Ad Your brand here 14 November 2013 - NOAH Conference Pitch

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