Photo Sharing Influencer Network

NOAH Conference

!

14 November 2013
Photo sharing platforms are the #1 way for
social interactions with large audiences

User
Followers
Platforms
14 November ...
Photo sharing is growing crazy and
has lots of traffic

150m
55m
1,000

Monthly active Instagramers

Photos shared daily on ...
Brandnew is an influencer network to
reach people e.g. on Instagram or Pinterest
Photos, videos or
products

Distributed to...
Brandnew’s brand placements appear
in highly native setting

Brand
Placement

14 November 2013 - NOAH Conference Pitch
As a result native advertising with
engagement rate of 15%

66k
followers
10k likes and
110 comments

14 November 2013 - N...
New Followers per Day

Brandnew’s campaign posts result
in strong follower growth for brand

•

Clear spikes in daily foll...
Recent campaign reveals great results
for native brand placement
Brand:	

Swedish fashion brand


Type:	

VIP product camp...
Brandnew offers global reach of 70m
people in the Americas, Europe and Asia
As of 01.11.13

Of which 6m+
in DACH
18m+ reach...
Great targeting capabilities and
verticals for brands
As of 01.11.13

Automotive

Lifestyle

Sports

6m+ reach

23m+ reach...
Francis Trapp
+49 177 306 46 49
francis@brandnew.io
www.brandnew.io

14 November 2013 - NOAH Conference Pitch
Backup

14 November 2013 - NOAH Conference Pitch
Why is brand photo seeding on photo
sharing platforms so effective?
1

Net reach: Cost per user instead of cost per
thousan...
Size matters: Brandnew offers
almost fullscreen mobile advertising

vs.

Brandnew Ad

14 November 2013 - NOAH Conference Pi...
Strong operational team achieving
significant traction

Francis Trapp
Founder & CEO


From 8+ years in strategy
consulting ...
Fully automated supply and demand
aggregation launched
Self service
campaign
interface

Real-time reach
prediction

Advert...
Sample feed: Street style female
Your brand
here

Brandnew
Ad

14 November 2013 - NOAH Conference Pitch
Sample feed: Beachwear
Your brand
here

Brandnew
Ad

14 November 2013 - NOAH Conference Pitch
Sample feed: Youth

Your brand
here
Brandnew
Ad

14 November 2013 - NOAH Conference Pitch
Sample feed: Architecture

Your brand
here
Brandnew
Ad

14 November 2013 - NOAH Conference Pitch
Sample feed: Watches

Your brand
here

Brandnew
Ad

14 November 2013 - NOAH Conference Pitch
Sample feed: Luxury goods Asia

Your brand
here

Brandnew
Ad

14 November 2013 - NOAH Conference Pitch
Sample feed: Automotive
Brandnew
Ad

Your brand
here

14 November 2013 - NOAH Conference Pitch
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Brandnew - NOAH13 London

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Introduction to Brandnew - Presentation by Francis Trapp, Founder & CEO of Brandnew at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.

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Transcript of "Brandnew - NOAH13 London"

  1. 1. Photo Sharing Influencer Network NOAH Conference ! 14 November 2013
  2. 2. Photo sharing platforms are the #1 way for social interactions with large audiences User Followers Platforms 14 November 2013 - NOAH Conference Pitch
  3. 3. Photo sharing is growing crazy and has lots of traffic 150m 55m 1,000 Monthly active Instagramers Photos shared daily on Instagram Comments on Instagram per second 14 November 2013 - NOAH Conference Pitch
  4. 4. Brandnew is an influencer network to reach people e.g. on Instagram or Pinterest Photos, videos or products Distributed to influencers e.g. potential brands 1 Brands define targeting 2 3 Brandnew provides matching, distribution, seeding, tracking, payments & reporting Influencers share photos or videos with their followers on Instagram, Pinterest etc. 14 November 2013 - NOAH Conference Pitch
  5. 5. Brandnew’s brand placements appear in highly native setting Brand Placement 14 November 2013 - NOAH Conference Pitch
  6. 6. As a result native advertising with engagement rate of 15% 66k followers 10k likes and 110 comments 14 November 2013 - NOAH Conference Pitch
  7. 7. New Followers per Day Brandnew’s campaign posts result in strong follower growth for brand • Clear spikes in daily follower growth for brand • With Brandnew daily follower growth up to 20x higher than normal 1 3 5 7 9 11 13 15 17 19 21 23 Day 14 November 2013 - NOAH Conference Pitch
  8. 8. Recent campaign reveals great results for native brand placement Brand: Swedish fashion brand Type: VIP product campaign Region: Scandinavia Vertical: Fashion Duration: 2 1/2 weeks Photos published: 10 Brand‘s top Sales: Direct sales of showcased items Website traffic: Brand‘s bracelet 3 to 8 times higher Follower increase: +53% Engagement rate: 12% Total likes: 37,252 Total comments: 346 Reach: 143,828 14 November 2013 - NOAH Conference Pitch
  9. 9. Brandnew offers global reach of 70m people in the Americas, Europe and Asia As of 01.11.13 Of which 6m+ in DACH 18m+ reach 26m+ reach 4m+ reach 5m+ reach Note: Global approx. 17m+ reach 14 November 2013 - NOAH Conference Pitch
  10. 10. Great targeting capabilities and verticals for brands As of 01.11.13 Automotive Lifestyle Sports 6m+ reach 23m+ reach 10m+ reach Youth Fashion Beauty 11m+ reach 37m+ reach 32m+ reach 14 November 2013 - NOAH Conference Pitch
  11. 11. Francis Trapp +49 177 306 46 49 francis@brandnew.io www.brandnew.io 14 November 2013 - NOAH Conference Pitch
  12. 12. Backup 14 November 2013 - NOAH Conference Pitch
  13. 13. Why is brand photo seeding on photo sharing platforms so effective? 1 Net reach: Cost per user instead of cost per thousand impressions 2 Size matters: Creatives are 5x bigger than banners, almost fullscreen on mobile 3 Native ad format: Ads being recognized as part of the content 14 November 2013 - NOAH Conference Pitch
  14. 14. Size matters: Brandnew offers almost fullscreen mobile advertising vs. Brandnew Ad 14 November 2013 - NOAH Conference Pitch
  15. 15. Strong operational team achieving significant traction Francis Trapp Founder & CEO From 8+ years in strategy consulting (e.g. Accenture, Commerzbank) via MBA to internet/media (Sponsorpay, Arzttermine.de) Lukasz Lazewski CTO Ruby on Rails master (e.g. Wimdu) with 10+ years software development experience Florian Weixelbaumer Head of Advertiser Relations More than 10 years of experience in advertising industry (e.g. ProSieben, Sat1, AdScale) Gracie Roberts Publisher & Campaign Manager Advertising and communications expert who loves creative writing and social media 14 November 2013 - NOAH Conference Pitch
  16. 16. Fully automated supply and demand aggregation launched Self service campaign interface Real-time reach prediction Advertiser page Publisher management interface Extensive targeting capabilities 14 November 2013 - NOAH Conference Pitch
  17. 17. Sample feed: Street style female Your brand here Brandnew Ad 14 November 2013 - NOAH Conference Pitch
  18. 18. Sample feed: Beachwear Your brand here Brandnew Ad 14 November 2013 - NOAH Conference Pitch
  19. 19. Sample feed: Youth Your brand here Brandnew Ad 14 November 2013 - NOAH Conference Pitch
  20. 20. Sample feed: Architecture Your brand here Brandnew Ad 14 November 2013 - NOAH Conference Pitch
  21. 21. Sample feed: Watches Your brand here Brandnew Ad 14 November 2013 - NOAH Conference Pitch
  22. 22. Sample feed: Luxury goods Asia Your brand here Brandnew Ad 14 November 2013 - NOAH Conference Pitch
  23. 23. Sample feed: Automotive Brandnew Ad Your brand here 14 November 2013 - NOAH Conference Pitch

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