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Bitplaces - NOAH13 London
 

Bitplaces - NOAH13 London

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Bitplaces Mobile Performance Marketing and Customer Analytics - Workshop by Dr. Behrend Freese, Founder & MP of Bitplaces at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of ...

Bitplaces Mobile Performance Marketing and Customer Analytics - Workshop by Dr. Behrend Freese, Founder & MP of Bitplaces at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.

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    Bitplaces - NOAH13 London Bitplaces - NOAH13 London Presentation Transcript

    • Geofence-based messaging and customer analytics NOAH’13 Conference London, November 13–14, 2013
    • • Anonymised data • German data privacy • Learn about your customers • Learn about the right locations NOAH Conference, London www.bitplaces.com ● @bitplaces ● contact@bitplaces.com 2
    • Next generation of LBS • Integrate it in your app or be part of a partner eco-system • Proactive (geofence-based) • Geo-cookie • Detailed customer analytics (location- and message-based) • Open platform: To add new mobile services NOAH Conference, London www.bitplaces.com ● @bitplaces ● contact@bitplaces.com 3
    • Send a message only when people stay at a place nearby your shop and have time to read it. Have time today? We have an interesting offer nearby! NOAH Conference, London www.bitplaces.com ● @bitplaces ● contact@bitplaces.com 4
    • Send messages only at a time, day and place when people welcome your information. Enjoying the evening? We know where! LEARN MORE NOAH Conference, London www.bitplaces.com ● @bitplaces ● contact@bitplaces.com 5
    • Send messages according to the visiting behavior of your customers and ask them about their shopping experience when they are leaving. Did you miss anything today? PLEASE GIVE US FEEDBACK NOAH Conference, London www.bitplaces.com ● @bitplaces ● contact@bitplaces.com 6
    • Make a special offer only to people who love the MoMA. Fantastic offer for modern art lovers! VISIT OUR STORE NOAH Conference, London www.bitplaces.com ● @bitplaces ● contact@bitplaces.com 7
    • Welcome your customers at your shop using your knowledge about their previously visited locations. NOAH Conference, London www.bitplaces.com ● @bitplaces ● contact@bitplaces.com 8
    • • • • • • NOAH Conference, London Visitor analytics Customer dwell time Directions Message campaigns Devices and Apps www.bitplaces.com ● @bitplaces ● contact@bitplaces.com 9
    • Interested in cotton products? READ MORE NOAH Conference, London www.bitplaces.com ● @bitplaces ● contact@bitplaces.com 10
    • Bitplaces Bitplaces White Bitplaces White Labeling White Labeling Integration Labeling Integration Integration Bitplaces Bitplaces White Bitplaces White Labeling White Labeling Integration Labeling Integration Integration Bitplaces Location as a Service Platform & Marketing Eco-Systems Location Messaging 3rd Party Location Open API White Labeling Management Services Services Analytics Access Integration NOAH Conference, London www.bitplaces.com ● @bitplaces ● contact@bitplaces.com 11
    • behrend.freese@bitplaces.com Marie-Elisabeth-Lüders-Straße 1 10625 Berlin Germany Email: info@bitplaces.com Phone: +49 30 69 20 67 330 Fax: +49 30 69 20 67 339 Web: www.bitplaces.com
    • Ecosystem Targeted marketing campaigns Multitenant Out- and indoor messaging NOAH Conference, London Customer analytics Customer segmentation Bitplaces GmbH – Marie-Elisabeth-Lüders-Straße 1 – 10625 Berlin 13